Director, Marketing - Merchandising, Creative and Content
Connecting with our customers is at the heart of everything we do. Can you lead the charge?
Groupon’s mission is to become the daily habit in local commerce and fulfill our purpose of building Groupon’s mission is to become the daily habit in local commerce and fulfill our purpose of building strong communities through thriving small businesses by connecting people to a vibrant, global marketplace for local services, experiences and goods. In the process, we’re positively impacting the lives of millions of customers and merchants globally. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. If you want to take more ownership of your career, then you're ready to be part of Groupon.
As the Director of Marketing you will be responsible for developing and executing marketing, merchandising and creative strategies for both the Groupon and LivingSocial brands. This role is part of a fun, diverse and dynamic North America Marketing Team and is critical to driving the performance and growth of both brands. Specifically, you will be a hands-on leader to marketers, merchandisers and our in-house marketing agency. You will lead the development of major themes, creative, promotions, and customer experience across all Customer touchpoints including - web, mobile, email and push notifications. You will work with marketing teams across digital and offline channels, as well as business teams across our North American categories. This is a high exposure, high impact role that will shape the company’s marketing efforts and drive consistent retail strategy and approach.
We're a "best of both worlds" kind of company. We're big enough to have resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact. We're curious, fun, a little intense, and kind of obsessed with helping local businesses thrive. Does that sound like a compelling place to work?
You’ll spend time on the following:
You will own the development and evolution of the marketing and merchandising plan in order to drive value proposition awareness, customer growth, frequency and profit
Act as a thought leader and establish methodologies and processes around marketing, merchandising and creative
You will work with senior leadership to set and execute department plans against revenue and customer goals and to communicate key insights and recommendations
Use analytical insights to inform customer experience, marketing strategy, product strategy, and overall revenue strategy
Drive the creation of the merchandising platform including key tools and landing experiences
Build amazing teams and a winning culture that encourages innovation, resulting in significantly enhanced business performance
Effectively balance efficiency improvements and placing bold bets on growth
We’re excited about you if you have:
8 -10+ years of experience in e-commerce and/or online marketing with a strong creative and consumer focus
Bachelor’s degree in a marketing or quantitative discipline (e.g. Marketing, Management, Mathematics, Statistics, Engineering); Master’s or MBA preferred
You have deep expertise in running large-scale online marketing and merchandising
A demonstrated track record of development and execution of creative, innovative strategies to meet both the right long term outcomes and short term results
You have experience building, leading, and inspiring large teams
You’re strong with unstructured problem solving and analysis - you’re able to manipulate complex data and move past simple insights into actionable recommendations
You have proven experience in conducting statistical tests for marketing optimization
You have excellent written and verbal communication skills with the ability to present complex information in a clear and concise manner to influence a variety of audiences
Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.