Director of Marketing Operations
We believe in a world where growth thrives across borders and cultures. That’s why our Founder and CEO Rick Hammell started Atlas, coining the term Employer of Record (EOR) simultaneously. As an EOR, Atlas employs people to work for companies anywhere in the world. Before we came along, the only businesses offering a similar solution were essentially brokers. They’d outsource your HR and payroll services to third-party providers in different countries. Today, we’re the only 100% Direct EOR in the world, partnering with clients to get to market 82% faster, at a reduced cost, and with lower risk through local expertise in over 160 countries.
Atlas technology powers the idea that companies can employ whoever they want, wherever they are in the world. Through our cloud-based platform, we deliver the Human Resources infrastructure that underpins international growth, leaving companies free to focus on the strategy that makes it happen. We partner with our clients through their international life cycle from the first dip in the global pool until the moment it’s time to set up their own entities and run payroll. Atlas is here from point A to point Z.
The future of work is borderless, and so are we. So, it helps that our people are located around the globe — in the US, UK, India, China and beyond — and speak 90+ languages. Diversity and inclusion are at our core.
We’re excited about our next phase of growth. We’re launching new tech, adding new solutions and now we’re looking for YOU — eager for a challenge, energized by innovation and aligned with our mission to deliver a future of work without borders.
The Role
The Director of Marketing Operations reports to the VP of Marketing and is responsible for transforming and scaling the processes and capabilities to build, execute and evaluate marketing campaigns to our prospect and customer base. You will lead and mentor the marketing operations team and coach and develop team members engagement and revenue. You must be passionate about process, performance, and perfection in every interaction we create with our members.
Responsibilities
- Define the Marketing Operations vision and strategy that enables marketing decisions through precise analysis and process
- Build campaign hierarchy, create marketing metrics, workflow management for users and provide single sources of true performance measures
- Work to connect and drive Sales and Marketing alignment, with close collaboration with Sales Leadership, in order to flag areas of opportunity, progress to marketing goals, and ensure process alignment for lead routing and ownership across the funnel
- Create lead flow diagram, design rules of engagement and leads assignment with sales development team. Report and track marketing funnel including volume, velocity, conversion and average value in defined marketing metrics.
- Work closely with Business Operations to ensure data is syncing seamlessly in CRM and Analytics tools for accurate and up-to-date attribution, lead management, and reporting.
- Own marketing infrastructure, ensuring marketing technology is evaluated, selected, implemented and customized to meet the needs of the marketing department
- Master on Marketing Automation process and platform, create rules to keep marketing database hygiene. Manage email and segmentation marketing. Create related content according to interested and leads maturity scoring
- Ensure high-quality execution of data governance / integrity within systems, 3rd partner agreement and sponsorship
- Lead local marketing team on-boarding process, ensure members has same level understanding on marketing attribution, measures, process and team culture
- Directly manage a team of 3-5 marketing operations associates; lead team meetings, conduct 1-on-1s, develop team KPIs and goals, and measure performance
- Act as the primary liaison with our CRM Hubspot, product, tech and other external vendors as needed
Your Background
- 10+ years of progressive experience, with a minimum of 5-7 years in email and/or affiliate marketing, preferably in ecommerce or tech
- 3+ years’ experience managing a team and working effectively across teams and departments
- Deep experience in email marketing technology and operations required; experience sending a high volume of mass campaigns using tools such as Hubspot (preferred) or Mailchimp
- Proficiency in marketing analytics, developing experiments and A/B tests, and experience in data visualization tools
- Expertise in mapping, creating, and presenting complex workflows and identifying/solving their inefficiencies
- Expert project manager and collaborator who prides themselves on never missing a detail
- Exceptional judgment and problem-resolution skills including the ability to think creatively to develop ideas/solutions that will contribute value in a dynamic, client-centered environment
- Clear and confident communicator, able to distill complex topics into thoughtful analyses and actionable recommendations; comfortable presenting to and partnering with executive leaders
What We Offer
- The opportunity to work with a purpose — simplifying global expansion while supporting sustainable communities around the world
- A diverse and inclusive environment, with over 40 nationalities represented, 90+ languages spoken, and a workforce made up of 52% women
- Flexible PTO and birthdays off
- Growth and development opportunities with access to Coursera – a leading learning and certification provider
- The opportunity to challenge yourself in a high-performing organization and leave each day knowing you have made an impact.
This position description may not describe all duties, responsibilities, and skills associated with this position. It is intended to portray the major aspects of the job. Other duties or skills may be required.
Atlas Technology Solutions, Inc. is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Atlas is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Atlas are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Atlas will not tolerate discrimination or harassment based on any of these characteristics. Atlas encourages applicants of all ages.
This role may be subject to a background check after an employment offer has been made and final employment will be subjective to a positive result, in addition, reference may be requested at the final stage of the process.