Director, Marketing - Student Loans

| Chicago | Remote
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Discover. A brighter future.

With us, you’ll do meaningful work from Day 1. Our collaborative culture is built on three core behaviors: We Play to Win, We Get Better Every Day & We Succeed Together. And we mean it — we want you to grow and make a difference at one of the world's leading digital banking and payments companies. We value what makes you unique so that you have an opportunity to shine.

Come build your future, while being the reason millions of people find a brighter financial future with Discover.

Job Description  

Discover Financial Services (NYSE: DFS) is a direct banking and payment services company with one of the most recognized brands in U.S. financial services. Discover has grown to become one of the top five direct banks in the United States since its founding in 1986, and today is well positioned to pursue its vision to be the leading direct bank and payments partner. The company issues the Discover card and is a leader in other banking products that include private student loans, personal and home equity loans, checking and savings accounts, as well as certificates of deposit. It also operates the Discover Global Network, which is comprised of Discover Network, with millions of merchant and cash access locations; PULSE, one of the nation's leading ATM/debit networks; and Diners Club International, a global payments network with acceptance around the world.

Discover has established a strong track record of performance since becoming an independent, publicly traded company in 2007. For 10 years, it was the top-performing stock in the S&P 500 Financials Index and the company has grown total loans from $48 billion in 2007 to $96 billion in 2019, deposits from $25 billion to $73 billion, network volume from $186 billion to $403 billion, and net income from $0.6 billion to $2.9 billion. 

Discover’s performance is driven by 18,000+ employees who are united by shared values and who are committed to making a difference every day for our customers, owners, communities and one another. Thanks to these employees, Discover receives awards and recognition year-in and year-out for innovative products and features, workplace quality, corporate citizenship, and for providing an industry leading customer experience based on 100% U.S.-based customer service.

The Position:

Responsible for providing strategic and tactical direction for marketing activities to grow the direct-to-consumer student loans business and meet its acquisition and profitability objectives. 

Key Responsibilities:

  • Create and execute marketing activities to support cross-sell, broad market and partnership programs across a variety of marketing channels (e.g., direct mail, email, online, broad media).

  • Directing the businesses advertising, positioning, messaging and communications strategy in order to successfully build brand awareness. Negotiates and manages agency partnerships/ consultants to further enhance and ensure cost effective marketing strategies.

  • Lead the business’ public website strategy, including user experience and content/functional website requirements. Lead strategy and execution of direct mail, email, internal/external communications and public relations, general advertising (e.g., direct response print, billboard, and radio), online marketing (e.g., display, affiliate networks, social media and search marketing).

  • Perform targeted retention and portfolio marketing. Manage, retain and develop a team of direct staff employees. Manage expense forecasting and billing to ensure quality and accuracy.

  • Leads baseline industry, competitive and customer research to develop a comprehensive view of target markets and marketing strategies.

  • Lead the business’ public websites, including user experience, design, information architecture, screen flows/use cases, content management (articles/product details), online resources (tools/calculators) and search engine optimization. Manage marketing drive calendar and coordinates marketing activities across multiple, concurrent efforts.

  • Identify key performance indicators, and in particularly, metrics that drive financial results. Assess the cost efficiency of strategies and improve them through optimization of campaigns

  • Coordinate with Operations, Digital, Technology and Law & Compliance teams to define website processes, training, communications, policies and their controls.

  • Responsible for all creative development - manages strategy and engagement of agencies. Accountable for brand voice, look and feel, and all prospect interactions

  • Balance the marketing of 10 different student loan products (Undergraduate, Graduate, MBA, Health Professions, Law, Residency, Bar Exam, Parent, Consolidation and Custom Graduate) to distinct audiences and customer needs

Qualifications:

  • Bachelors degree in Business, Marketing or related. Masters degree highly preferred

  • 10+ years of marketing, product management, communications or related

  • Savvy performance marketer (channel optimization is a must) and who also has experience with branding and leading creative development

  • Strong analytical skills

  • Superb written and verbal communication skills

  • Track record as a trusted advisor and business partner - driving business insights, actions, and accountability, with a customer service-oriented attitude

  • Digital channel management experience highly preferred

#Remote

#BI-Remote

#LI-MW1

What are you waiting for? Apply today!

The same way we treat our employees is how we treat all applicants – with respect. Discover Financial Services is an equal opportunity employer (EEO is the law). We thrive on diversity & inclusion. You will be treated fairly throughout our recruiting process and without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status in consideration for a career at Discover.

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PerlLanguages
    • PythonLanguages
    • ScalaLanguages
    • SqlLanguages
    • Neo4jLanguages
    • RLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • Amazon Web ServicesFrameworks
    • AnsibleFrameworks
    • AWS PortfolioFrameworks
    • BlockchainFrameworks
    • ChefFrameworks
    • CloudFoundryFrameworks
    • DockerFrameworks
    • Google Cloud PlatformFrameworks
    • KubernetesFrameworks
    • Lambda ArchitectureFrameworks
    • OpenAPIFrameworks
    • OpenShiftFrameworks
    • CassandraDatabases
    • HiveDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • OracleDatabases
    • TeradataDatabases
    • ServerlessDatabases
    • TerraformDatabases
    • Google AnalyticsAnalytics
    • SparkAnalytics
    • H20Analytics
    • Machine Learning Analytics
    • Natural Language Processing Analytics
    • Programmable BotsAnalytics
    • AgileManagement
    • SafeManagement
    • LeanManagement
    • Continuous Delivery Management
    • DevSecOpsManagement
    • Reactive ProgrammingManagement
    • Site Reliability EngineeringManagement
    • SalesforceCRM

Location

We're headquartered in the northwest suburbs of Chicago and have a downtown Chicago office known as “The 606.”

An Insider's view of Discover

What’s the vibe like in the office?

The cool thing about working at Discover is the wonderful collaborative environment we have and all the smart, talented and fun people we work with every day to continuously work on innovations.

Hiba

AWS Cloud Engineer

What does your typical day look like?

I enjoy working at Discover because I get to work with and collaborate with talented people who are passionate about what they do, and together we get to help others. We work constructively and cross-functionally to provide the best and newest products for our users and provide exceptional support for our customers!

Mandy

Project Manager, Advanced Analytics Platform

How does the company support your career growth?

There are two reasons I enjoy working at Discover. First, I enjoy the challenging and meaningful work. Second, my career path at Discover is mine to shape. My managers have supported me when I wanted to learn more and move within the company.

George

Senior Manager, Software Engineering

What is your vision for the company?

My vision of the company is that we create rewarding experiences in lives of our customers every day through analytics.

Kumar

SVP, CDO Advanced Analytics Platforms

What’s the vibe like in the office?

I love working at Discover because of how the company invests in its people and innovation. The environment is encouraging and the smart people around you makes it an amazing experience every day!

Brent

Director, Digital Analytics

What are Discover Perks + Benefits

Discover Benefits Overview

Start enjoying great benefits Day 1 — We support you with the same dedication we bring to all of our customers. Our comprehensive benefits package features first-class insurance, financial planning support and excellent perks designed to help you reach your goals and live a rich, healthy life.

Check out more of our amazing employee benefits at mydiscoverbenefits.com

Culture
Volunteer in local community
Discover’s business is built on helping people, and we invest in the community (Blessing Backpacks, Boys & Girls Clubs, Big Brothers/Sisters) to demonstrate our commitment to a brighter future.
Partners with Nonprofits
Friends outside of work
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
You can open a separate Health Care FSA (HCFSA) and contribute up to $2,650 tax-free from your paycheck to reimburse yourself for eligible out-of-pocket expenses.
Disability Insurance
Employees receive Short-Term Disability Insurance at no cost.
Dental Benefits
Discover offers two dental plan options — Standard and Premier — both are administered by MetLife.
Vision Benefits
Discover offers two vision plan options — Standard and Premier through VSP.
Health Insurance Benefits
Discover offers a variety of medical plans for you and eligible family members, so that you can choose the benefit plan that suits your needs.
Life Insurance
As a Discover employee, you receive Basic Life Insurance of one times your HWEE (up to $500,000) at no cost to you.
Pet Insurance
Purchase medical coverage at a discounted rate for your beloved family pet. The more pets you insure, the greater the discount.
Wellness Programs
Help balance your work and personal life with a wide variety of free and discounted resource and referral services including family and relationship counseling and financial guidance.
Onsite Gym
Discover has fitness centers and Weight Watchers® programs at all five major locations.
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
You may elect to contribute 1% to 30% of your eligible base salary, commissions and bonus on a pre-tax basis, up to IRS limits every year.
401(K) Matching
Discover matches up to 6% of the pre-tax contributions you make to the 401(k) Plan.
Employee Stock Purchase Plan
The ESPP provides eligible employees with an opportunity to purchase shares of Discover common stock through payroll deductions at a 5% discount.
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Discover helps eligible employees and their families with the costs of adoption by reimbursing certain expenses.
Vacation & Time Off Benefits
Generous PTO
Discover has a Paid Time Off of 4 to 5 Weeks of paid time per year.
Paid Volunteer Time
Paid Holidays
Discover provides 7 paid holidays.
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
When you enroll in the Commuter Benefits Program at WageWorks, you’ll save on taxes on mass-transit passes, parking and other eligible expenses.
Company Outings
Game Room
Parking
Recreational Clubs
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Discover provides tuition reimbursement and a full-ride bachelor's degree program for select online degree programs.
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Paid industry certifications
More Jobs at Discover289 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
HR + Recruiting
Internships
Legal
Marketing
Operations
Product
Project Mgmt
Sales
Content
Finance
new
Chicago
Finance
new
Chicago
Product
new
Chicago
Project Mgmt
new
Chicago
Data + Analytics
new
Chicago
Data + Analytics
new
Chicago
Operations
new
Chicago
Developer
new
Chicago
Operations
new
Chicago
Product
new
Chicago
Data + Analytics
new
Chicago
HR + Recruiting
new
Chicago
Finance
new
Chicago
Data + Analytics
new
Chicago
Operations
new
Chicago
Data + Analytics
new
Chicago
Operations
new
Chicago
Developer
new
Chicago
Data + Analytics
new
Chicago
Operations
new
Chicago
Developer
new
Chicago
Data + Analytics
new
Chicago
Data + Analytics
new
Chicago
Data + Analytics
new
Chicago
Developer
new
Chicago
Data + Analytics
new
Chicago
Data + Analytics
new
Chicago
Marketing
new
Chicago
Project Mgmt
new
Chicago
Data + Analytics
new
Chicago
Data + Analytics
new
Chicago
Product
new
Chicago
Finance
new
Chicago
Data + Analytics
new
Chicago
Developer
new
Chicago
Data + Analytics
new
Chicago
Data + Analytics
new
Chicago
Finance
new
Chicago
Operations
new
Chicago
Product
new
Chicago
Data + Analytics
new
Chicago
Data + Analytics
new
Chicago
Marketing
new
Chicago
Data + Analytics
new
Chicago
Operations
new
Chicago
Data + Analytics
new
Chicago
Operations
new
Chicago
Data + Analytics
new
Chicago
Data + Analytics
new
Chicago
Developer
new
Chicago
Marketing
new
Chicago
Operations
new
Chicago
Data + Analytics
new
Chicago
Project Mgmt
new
Chicago
Operations
new
Chicago
Operations
new
Chicago
Design + UX
new
Chicago
Data + Analytics
new
Chicago
Operations
new
Chicago
Operations
new
Chicago
Project Mgmt
new
Chicago
Data + Analytics
new
Chicago
Developer
new
Chicago
Project Mgmt
new
Chicago
Operations
new
Chicago
Finance
new
Chicago
Data + Analytics
new
Chicago
Developer
new
Chicago
Product
new
Chicago
Data + Analytics
new
Chicago
Data + Analytics
new
Chicago
Marketing
new
Chicago
Data + Analytics
new
Chicago
HR + Recruiting
new
Chicago
Data + Analytics
new
Chicago
Finance
new
Chicago
Operations
new
Chicago
Data + Analytics
new
Chicago
Finance
new
Chicago
Developer
new
Chicago
Data + Analytics
new
Chicago
Developer
new
Chicago
Operations
new
Chicago
Operations
new
Chicago
Data + Analytics
new
Chicago
Developer
new
Chicago
Developer
new
Chicago
Marketing
new
Chicago
Developer
new
Chicago
Data + Analytics
new
Chicago
HR + Recruiting
new
Chicago
Developer
new
Chicago
Developer
new
Chicago
Data + Analytics
new
Chicago
Finance
new
Chicago
Finance
new
Chicago
Data + Analytics
new
Chicago
Developer
new
Chicago
Developer
new
Chicago
Data + Analytics
new
Chicago
Developer
new
Chicago
Finance
new
Chicago
Operations
new
Chicago
Product
new
Chicago
Design + UX
new
Chicago
Data + Analytics
new
Chicago
Content
new
Chicago
Finance
new
Chicago
Finance
new
Chicago
Finance
new
Chicago
Developer
new
Chicago
Product
new
Chicago
Operations
new
Chicago
Operations
new
Chicago
Data + Analytics
new
Chicago
Data + Analytics
new
Chicago
Developer
new
Chicago
Operations
new
Chicago
Developer
new
Chicago
Data + Analytics
new
Chicago
Marketing
new
Chicago
Product
new
Chicago
Operations
new
Chicago
Finance
new
Chicago
Marketing
new
Chicago
Developer
new
Chicago
Data + Analytics
new
Chicago
Operations
new
Chicago
HR + Recruiting
new
Chicago
Operations
new
Chicago
Project Mgmt
new
Chicago
Content
new
Chicago
Project Mgmt
new
Chicago
Developer
new
Chicago
Finance
new
Chicago
Data + Analytics
new
Chicago
Data + Analytics
new
Chicago
Data + Analytics
new
Chicago
Data + Analytics
new
Chicago
Developer
new
Chicago
Data + Analytics
new
Chicago
Data + Analytics
new
Chicago
Developer
new
Chicago
Operations
new
Chicago
Data + Analytics
new
Chicago
Finance
new
Chicago
Data + Analytics
new
Chicago
Developer
new
Chicago
Data + Analytics
new
Chicago
Developer
new
Chicago
Product
new
Chicago
Developer
new
Chicago
Developer
new
Chicago
Data + Analytics
new
Chicago
Finance
new
Chicago
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Discover's full profileSee more Discover jobs