Director of Marketing
SMS Assist Summary
At SMS Assist, we’re not just in the business of fixing properties—we’re fixing an entire industry. Typically, facilities maintenance is tough work—both in the nature of the job (plumbing, HVAC, snow removal) and the lack of clarity throughout the experience. We decided a better way wasn’t only possible, but essential. Through our award-winning technology platform, built and powered by SMSers, we connect local contractors to our customers and help manage an experience that surpasses expectations.
Recognized on Forbes’ Cloud 100 list, Deloitte’s Technology Fast 500, Chicago Crain’s Top Tech Employers, and more, SMS Assist manages more than 186,000 properties where people live and work. Our customers’ livelihoods are in our hands—think a restaurant manager whose only fryer goes down on a busy Friday night or a family in Florida without power after a hurricane. We work across the industries that make up your community, including retail, food service, banking, residential, and more, and we help them find the right provider in our network (we call them Affiliates) in more than 45 trades.
We’re innovators, disruptors, and out-of-the-box thinkers. We set each other up for success in the office and for the perfect spike on the volleyball court during an intramural game. We’re community volunteers, karaoke partners, and lifelong friends. We’re passionate about the people we serve, and we give our all because we care. We want to make every property better, and we want your help to make it happen.
Job Summary
The Director of Marketing manages day to day operational activities of the marketing department. They will be responsible for partnering with sales leadership to support development and execution of a strategic marketing plan that includes sales enablement, digital marketing, content marketing, thought leadership, events management, industry partnerships, product marketing, and more.
Responsibilities
- Build and manage a team of sales enablement and marketing specialists
- Partner with sales to understand customer segmentation and specific account targets; help build and support execution of a multi-tiered ABM strategy
- Collaborate with sales and other marketing team members to oversee execution of marketing campaigns
- Work cross functionally with other departments (Product and Operations) to determine relevant marketing needs
- Execute a strategic roadmap that includes multiple initiatives across key marketing channels
- Oversee marketing operations and reporting and quantify key metrics and ROI across various marketing channels
- Orchestrate event marketing initiatives for both in-person and virtual experiences
- Determine specific marketing automation tools that can be leveraged throughout the team
- Support the company website, blog, and all social channels as needed
- Approve and oversee partnerships with industry and third-party partners as needed
- Identify, prioritize, and direct the creation of critical sales enablement assets
- Support design, scope, and build of the annual budget
- Prioritize changing priorities of the organizations initiatives as needed
- Help identify trends and oversee competitive intelligence initiatives, coordinating with the team
- Foster a positive team environment
Professional Skills
- Verbal Communication - Expert
- Written Communication - Expert
- Teamwork - Expert
- Relationships - Expert
- Organizational Awareness - Expert
- Learning Agility - Expert
- Prioritization - Expert
Role Specific Skills
- Knowledge of various marketing channels (emails, social, paid, direct mail, SEO, etc.)
- Computer Skills: Advanced proficiencies in Microsoft Word, Excel, PowerPoint
- System Experience: Experience with WordPress, Google analytics and the top social channels, Adobe, Social tools, Salesforce, HubSpot, and other marketing automation tools
People Management Skills
- Advanced proficiency in building, growing, and developing a team; including department structure design and resourcing
- Advanced proficiency in all people management processes, including recruitment, performance management and reward
- Advanced proficiency in coaching and developing individual team members to reach their potential
- Proficient in engaging multiple teams through communication, processes, personal impact and influence
Qualifications
Minimum Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, Writing, Business Administration, or equivalent
- 10 or more years of experience in a marketing function (sales enablement / sales support function)
- 5 or more years of progressive management experience required
