Overview

Good people, working with good people, for our common good.

Sound good?

KeHE-a natural, organic, specialty and fresh food distributor-is all about "good" and is growing, so there's never been a more exciting time to join our team. If you're enthusiastic about working in an environment with a people-first culture and an organization committed to good living, good food and good service, we'd love to talk to you!

Primary Responsibilities

The Director of Marketing will report directly to KeHE’s Vice President of Marketing and oversee the KeHE’s communications, feedback initiatives and self-funded marketing solutions. As with all leadership positions at KeHE, the successful candidate’s actions are expected to be consistent with KeHE’s Mission, Vision and Values. 

Essential Functions

• Communications, Social Media & Public Relations:
  • Develop and measure enhanced brand positioning via a high-level, dynamic content strategy.
  • Spearhead the execution of brand deployment across all platforms and with all champions.
  • Lead content team and deliver a plan to grow web traffic and followers by 5,000 followers or 125% per year.
    • Including for KeHE Shows, KeHE’s Annual Golf Outing fundraiser, and all external industry tradeshows.
    • Develop and refine KeHE’s Event App and oversee implementation:
      • Internal and External Communications (including email marketing and website management)
      • Relationship management
      • Show floor experiences.
      • Enhancing the experience of the attendee
      • Creating reports and summary dashboards
  • Social Media Strategy & Monetization
    • Diversify Content from dynamic content strategy.
    • Oversee and analyze execution of paid social media strategy​.
    • Align with strategic priorities to direct team to pitch ideas, write and post ideas for blog​.
    • ​Share content with enterprise to get broader buy-in​.
• Feedback initiatives:
  • Conduct the biannual surveys deriving applicable analytics for presentation to internal teams.
  • Create and develop the retailer list and supporting elements for the Retailer Advisory Council and bi-annual business review meetings including substantive meeting agendas and presentation decks.
• Self-funded Solutions:
  • Manage KeHE’s Digital Marketing Platform to ensure retailers have an ease of use and order and suppliers are interested in participating; ultimately creating a platform that can be used to have up to 50 virtual shows per year and have increasing other income revenue opportunities.
    • Exceed top and bottom-line sales budgets.
    • Develop new Digital Marketing Platform Ideas for promotions (ex: truck load, local lovelies, late breaking deals, digitize EBM initiative, Auction-style promotions)
    • Road-mapping the development of the Digital Marketing Platform for the next 3 years.
    • Oversee the Architecture Manager develop the CRM or customer management tool with IT with clean and usable data to implement decision-worthy data by FY22 Q2.
• Assist Vice President of Marketing with annual and monthly budget and interlock processes.
• Assist Creative Director with various tasks and tasks assigned by Vice President of Marketing
• Other duties as assigned.

Minimum Requirements, Qualifications, Additional Skills, Aptitude

• Bachelor’s Degree in Business, Marketing, or related field of study.
• 10+ years of related experience.

Qualifications / Additional Skills / Aptitude:

• Microsoft Office expertise required, including Excel, PowerPoint, and Word.
• Ability and willingness to work flexible hours, including some weekends.
• Ability and willingness to travel up to 30%.
• Strong oral and written communications skills at all organizational levels.
• Proficiency in conducting effective meetings and making concise presentations.
• Strong negotiating, interpersonal and organizational skills.
• Demonstrates effective project management skills with the ability for prioritization to achieve and maintain goals/deadlines.
• Demonstrate the ability to be collaborative in work across multiple teams.
• Demonstrate the ability to present material in a polished and articulate manner with strong presentation skills.
• Effective communication skills with people at all organizational levels.
• A high attention to detail including deadlines and proven ability to manage multiple, competing priorities simultaneously.
• Strong analytical and thinking skills.
• Ability to manage large volumes of data and learn new skills.
• Effective listening skills.
• Lives according to KeHE’s Values: We Serve to Make Lives Better^®