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Director of Marketing

| Chicago

About the Company

At Civis Analytics, we believe that organizations must build a “system” around data-based decision making in order to be competitive in the marketplace. And those that do will truly differentiate themselves. Over the last four years, Civis Analytics has become the premier partner for organizations seeking to build those systems.

We blend world-class data science talent with proprietary data and cutting-edge software to help companies build a competitive advantage in how they identify, attract, and engage loyal customers and employees. With an interdisciplinary team of data scientists, developers, and survey science experts, Civis works with Fortune 500 companies and the country’s largest nonprofits to make data-driven decision-making essential to how the world’s best brands do business.

Civis embraces the individuality of our employees and we celebrate each other's differences. Our products, services, and culture benefit from and thrive on the unique perspectives brought by each person in our Civis community. We're proud to be an equal opportunity workplace, and we are committed to equal employment opportunity regardless of race, age, sex, color, ancestry, religion, national origin, sexual orientation, gender identity, citizenship, marital status, disability, or Veteran status. If you have a disability or special need that requires accommodation, please let us know.

About the Role

We are looking for an experienced, energetic, data-driven growth marketer with stellar communication skills to help lead our rapidly growing and enthusiastic marketing team. Candidates should have experience in and passion for strong POV content driven demand gen, growth and marketing automation and a track record of measurable success. Reporting to the Chief Revenue Officer (CRO), you will lead a team using a data-driven and education-based content approach to help us achieve our ambitious growth goals. As part of a rapidly growing technology and data science company with high demand for our analytics software and solutions, you will take ownership and responsibility for product marketing, digital marketing and campaigns and communications and events that all drive demand.

The mission for Civis’s marketing function is to position the organization as experts in the Data Science and Analytics space and drive qualified leads through the disciplined placement of education-based content, speakers, and events participation. You will have to be innovative in your approach and eager to use internal expertise to find and share the stories and targeting approaches that set Civis aside from the market.

Responsibilities:

  • Build a world-class lead generation strategy that leverages our high-quality content assets
  • Collaborate with product management on product marketing strategies, including: case studies, sales enablement collateral, and educational-based POV pieces and white papers
  • Lead the building of digital content that tells our story the right way and optimizes to accomplish corporate goals
  • Build and manage email marketing and lead nurturing campaigns
  • Manage SEO, paid, and social media promotional campaigns through the appropriate channels
  • Work with team to identify and manage Public Relations and speaking opportunities
  • Collaborate with product teams on competitive analysis and benchmarking
  • Own marketing data reporting in collaboration with sales ops team
  • Work with internal and external design teams, providing creative direction as needed on projects
  • Manage vendor negotiation and management

Qualifications

  • Bachelor’s degree in business or marketing related field
  • 7+ years of B2B marketing experience with technology, data and/or analytics centric product
  • 3+ years of recent brand, consumer and/or media marketing industry experience
  • Experience in managing lead generation programs, including direct email campaigns
  • Passion for marketing automation using programs like Salesforce, Marketo, Pardot and/or Hubspot
  • A data geek’s love for metrics, and experience in creating useful results reporting
  • Broad marketing discipline and significant product marketing experience
  • Ability to build and manage a team
  • Vendor management and outsourcing experience required
  • Autonomous and self-driven
  • Attention to details with high quality standards
  • Proven cross-functional leader and motivator
  • Very strong written and verbal communication skills
  • Ability to flourish in a fast-paced, high-growth work environment and comfortable with ambiguity
  • Quick learner who picks up new technologies with ease
Read Full Job Description

Technology we use

  • Engineering
    • PythonLanguages
    • RLanguages
    • RubyLanguages
    • ReactLibraries

Location

"With a central location in Chicago’s Loop, our newly renovated office depicts glass conference rooms named after famous scientists!"

An Insider's view of Civis Analytics

What's something quirky about your company?

One of my favorite parts about Civis is the culture of learning—talking about academic papers is encouraged as well as sharing weird facts about things people are interested in. I also love the people at Civis because they genuinely care about each other and also serving the wider world.

Evelyn

Software Engineer

What does your typical day look like?

Even though our department has the primary responsibility for our customers' success, we work with people from every single department to make it happen. Helping our clients succeed is something that every department actively wants to be involved in.

Sean

Team Lead, Solutions Architects

What are some things you learned at the company?

At Civis, I get to use my interest and abilities in science to solve real problems that matter to real people. I get to learn from my colleagues every day, and often get to teach in the places where I'm the one with expertise. There's a real diversity of backgrounds, interests, and experiences.

Katie

Director of Data Science

What are Civis Analytics Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Acme employees can contribute up to $2700 annually to their FSA.
Disability Insurance
Disability insurance covers 60% of annual salary up to $6000 monthly maximum payout.
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Life insurance is equal to 50000 times an employee's annual salary.
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Acme Co. provides employees with a 401(k) matching plan managed by [provider]. We match 1% of contributions up to 100% of an employee's annual gross pay.
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave for the primary caretaker. Acme Co. also provides 8 weeks of leave for the secondary caretaker.
Family Medical Leave
Employees who have been with the company for 12 months are eligible for 12 weeks of family medical leave.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Our employees receive 4 hours per year of paid volunteer time.
Paid Holidays
Paid Sick Days
Civis believes that if you are sick you should stay home. We have a flexible sick policy with no stated limits.
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Happy Hours
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like The ability to attend job related conferences and seminars.
Lunch and learns
Cross functional training encouraged
Promote from within

Additional Perks + Benefits

Parental Leave. Short & Long Term Disability + Life Insurance. Halloween Costume Contest, Monthly Birthday Celebrations, Happy Hours, & Other Fun Events!

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