The Director of Marketing will report to the Chief Marketing Officer and will be responsible for defining and executing marketing strategies in addition to supporting high-level company goals.

Essential Duties and Responsibilities

• Define and execute marketing strategies to support the company’s business goals for both the B2B and B2C verticals, specifically:
  • B2B: increase our restaurant network from 10,000 to 50,000 merchants by 2025
  • B2C: increase our member base from 17 million to 50 million by 2025
• Design, execute and analyze strategies and learning agendas to support the high-level company goals. Examples of these strategies include:
  • B2B:
    • Stand up new paid marketing channels (online/offline) to acquire more restaurant leads
    • Identify and build new referral (affiliate) partnerships
    • Develop new lead closure mechanisms, including a 100% online experience
    • Build a new CRM program to increase the engagement and retention rate of existing clients
    • Partner with the CMO to redefine and re-launch the company's brand
  • B2C:
    • Work with our 15+ partners to increase sign-up rates of rewards members to our dining program
    • Incentivize usage, frequency and spend among signed up members
    • Build a stronger program to re-engage inactive members
• Attract, lead, manage and engage a team of results-driven marketers
• Work across the marketing team (UX, Content, Channel management) and the broader organization (Product, Technology, Legal, Finance) to secure cross-functional support for our strategies

Qualifications

• 8+ years of marketing experience, including 3+ years of leading and managing a team
• Bachelor's degree in business, marketing, management or equivalent professional qualification required. MBA preferred.
• Deep experience and understanding of the digital marketing ecosystem. Experience managing most major channels, including SEM, SEO, Social, and Display.
• Direct Mail experience preferred, but not required.
• Strategic thinker. Experience developing and executing your own strategy and learning agenda using historical insights, internal/external data, and marketing intuition.
• A good enough understanding of statistics to design and analyze multi-variate tests that drive statistically significant insights. Ability to build logistic regression models and/or decision trees is a plus.
• High level of comfort with data. Experience with multiple analytical platforms (Google Analytics, BrightEdge, etc.) is a plus, but the key requirements are the ability to identify what data is needed for a given task, and experience working both directly (e.g., SQL, Tableau) and through the organization (e.g., leveraging other data analysts) to obtain the data supporting a strategy, story, or analysis. Experience driving actionable insights in environments where data is imperfect, partially missing, or needs to be integrated from multiple sources.
• Experience with both B2C and B2B marketing in a technology company setting is a strong plus.
• Experience with identifying and selecting marketing vendors, including due diligence, term negotiations, and partnering with Legal to close contracts.
• Self-starter and independent thinker requiring minimal hand-holding to drive your own agenda.
• Ability to engage and influence the organization, both above and below your own level.

Rewards Network (RN) is a provider of a merchant-funded rewards platform servicing the payments industries through some of the most prominent affinity brands in the U.S. Over the last 30 years, the company has built an unparalleled network of 20 premier loyalty brands, 17 million affluent rewards-seeking members, and over 10,000 local independent restaurants. Through this network, Rewards Network provides marketing and financing services to its restaurant partners, with a demonstrated ability to drive incremental spend into those restaurants. Rewards Network’s portfolio of rewards program partners includes the most prominent affinity brands in the U.S., including Uber, United Mileage Plus, Visa, Southwest Rapid Rewards, Hilton Honors, Orbitz Rewards, Delta SkyMiles, American Airlines AAdvantage, USAA and many more. The company has a pipeline of prospective partners that includes the largest financial institutions in the world and data analytics demonstrating significant proof-of-value of its platform to partners and restaurants.

The company has achieved scale and significant profitability. Acquired by TowerBrook Capital Partners in Q3 2017, the company has embarked on making its tech-enabled financial and marketing services for restaurants the leading products to enable small business’ success and multiplying its network of merchants and members. In addition, Rewards Network has appointed Edmond (Ed) Eger Chief Executive Officer and Steven Freiberg Chairman. Eger was most recently president and CEO of OANDA, an online technology platform for trading, payments and data services. He previously served as PayPal's Senior Vice president and General Manager of the Americas, and before that was CEO of Citigroup's international cards business. Freiberg is Vice Chairman of SoFi and a member of MasterCard’s Board of Directors, and previously was Co-Chairman and CEO of Citigroup's Global Consumer Group as well as CEO of E*TRADE Financial. In addition to Freiberg and Eger, the company’s Board of Directors includes current and former executives from Open Table, Zoom Video Communications, Citigroup, Ally Financial, HSBC, and Blackstone.

Rewards Network is an Equal Opportunity Employer (EEO). We encourage and strongly support workplace diversity.