Director, Performance Marketing at Sprout Social

| Chicago
Sorry, this job was removed at 11:04 a.m. (CST) on Friday, December 4, 2020
Find out who's hiring in Chicago.
See all Marketing jobs in Chicago
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Sprout Social develops and delivers social media engagement, advocacy and analytics solutions for more than 25,000 leading brands and agencies around the world. We’re relentless about solving hard problems, building elegant software and ensuring customer and team success.

We are looking for an experienced Performance Marketing Director to join our growing Chicago-based marketing team and lead the strategy behind Sprout’s SEO and paid digital acquisition marketing. Our ideal candidate is a proven leader with extensive experience in planning, activation, and optimization of performance marketing across technical SEO, content SEO, and paid media channels focused on customer acquisition. You have a deep understanding of the strategic revenue impact and implications of performance marketing, such as attribution modeling, incrementally and measuring ROI.

The performance marketing team at Sprout Social is the core of our customer acquisition efforts, responsible for the management and delivery of digital marketing across a diverse range of channels including SEO, Paid Search, Paid Social, Display and Affiliates.  

If you are a strategic, analytical and forward-thinking leader who wants to drive our performance marketing roadmap and delivery, manage and develop our team of highly effective performance marketers, and drive strong customer acquisition results, we'd love to talk to you!

Qualifications

These are the minimum qualifications that our hiring team is looking for in this role:

  • Minimum of 6 years experience in performance marketing (paid social, paid search, display, programmatic, affiliates, SEO) 
  • At least 2 years experience leading a team in performance marketing function

Additionally, the ideal candidate will have experience in the following areas:

  • Performance marketing experience in the B2B SaaS/Software space

Within 1 month, you will... 

  • Complete Sprout’s New Hire training program alongside other new Sprout team members and understand the value that Sprout delivers to our customers.
  • Meet with key partners in marketing and design and get to know everyone's roles and responsibilities. 
  • Start participating in team meetings.
  • Familiarize yourself with the acquisition team goals.
  • Get access to all channels and become familiar with accounts.
  • Begin to understand the historical performance of paid digital channels and SEO.
  • Meet your team in 1:1s to understand what’s working, what’s not, and gather learnings to implement into your role.

Within 3 months, you will... 

  • Meet with leaders throughout the marketing and sales organizations and identify areas of opportunity.
  • Understand our paid search, paid social, and SEO campaigns, traffic & conversion, become familiar with our Google Analytics data, begin analyzing and making recommendations for improvements based on this data
  • Begin coaching and mentoring your team to do their best work.

Within 6 months, you will... 

  • Have full knowledge of Google Analytics, paid media and SEO reporting and nuances.
  • Have expanded our paid media and SEO reach and effectiveness.
  • Continue to develop your team, both personally and professionally.

Within 12 months, you will... 

  • Collaborate effectively with cross-functional teams across the business.
  • Be effectively prioritizing efforts to make the most impact in performance marketing channels.
  • Be leading and operating a world class performance marketing function.
  • Surprise us! Use your unique ideas and abilities to change Sprout in beneficial ways that we haven’t even considered yet. 

Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager. 

About Sprout Social
Sprout Social powers open communication between individuals, brands and communities through elegant, sophisticated software. We are relentless about solving hard problems for our customers and committed to both customer and team success. Our team’s shared belief in Sprout’s mission promotes a culture of openness, empowerment and fun. 

We’re proud to regularly be recognized for our team, product and culture. Our benefits program includes:

  • Insurance and benefit options that are built for both individuals and families
  • Progressive policies to support work/life balance, like our flexible paid time off and parental leave program 
  • High-quality and well-maintained equipment—your computer will never prevent you from doing your best
  • Wellness initiatives to ensure both health and mental well-being of our team
  • Ongoing education and development opportunities via our [email protected] program, employee-led diversity, equity and inclusion initiatives and mentorship programs for aspiring leaders
  • Growing corporate social responsibility program that is driven by the involvement and passion of our team members
  • Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle

Sprout Social is proud to be an Equal Opportunity Employer and an Affirmative Action Employer. We do not discriminate based on identity race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Learn more about our commitment to diversity, equity and inclusion in our 2020 DEI Report.

If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. We'll do all we can to ensure you're set up for success during our interview process while upholding your privacy, including requests for accommodation. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster  (2) Sprout Social's Affirmative Action Statement (3) Pay Transparency Statement.

When you apply for employment with Sprout Social, we will process your job applicant data, including your employment and education history, transcript, writing samples, and references as necessary to consider your job application for open positions. For more information about our privacy practices please visit our Privacy Policy. California residents have additional rights and should review the Additional Disclosures for California Residents section in our Privacy Policy.

Additionally, Sprout Social participates in the E-Verify program in certain locations, as required by law.

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • SwiftLanguages
    • D3JSLibraries
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • HadoopFrameworks
    • CassandraDatabases
    • HBaseDatabases
    • MySQLDatabases
    • RedisDatabases
    • SalesforceCRM

Location

131 S Dearborn, 7th Floor, Chicago, IL 60603

An Insider's view of Sprout Social

What’s the vibe like in the office?

We are invited to bring our authentic selves to work. The result is a culture without pretense.

Aja Saunders

Receptionist Systems Specialist

What's the biggest problem your team is solving?

The Growth Activation squad is focused on the challenge of retaining trial users and converting them into subscribers. We find solutions by A/B testing our features, using data science for quantitative analysis, using user interviews for qualitative analysis and working with other teams at Sprout on Growth strategies.

Andrew Kos

Senior Software Engineer

How has your career grown since starting at the company?

When I first joined Sprout, I could count the entire Sales team on one hand. Since then, my career has taken a variety of paths, from training and enablement to assisting our Sales team from a strategic perspective as a Solutions Engineer. Thanks to a workplace environment that fosters growth, I’ve been able to advance my career at Sprout.

Jordan Balkin

Solutions Engineer, Sales & Success

How do you empower your team to be more creative?

Instead of turning down ideas that seem unattainable, we encourage our teams to think through how we can solve challenges in unique ways. By testing and experimenting, we create an environment that fosters innovation and promotes creative thinking.

Jamie Gilpin

CMO

What's something quirky about your company?

At the conclusion of our company wide Kickoff party, tubs of McDonalds cheeseburgers mysteriously appear and rain down on us like a blizzard in the Chicago winter. But a good blizzard.

Molly Jones

Senior Employee Experience Manager

What are Sprout Social Perks + Benefits

Sprout Social Benefits Overview

We’re proud to regularly be recognized for our team, product and culture. Our benefits program includes:

- Insurance and benefit options that are built for both individuals and families
- Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
- High-quality and well-maintained equipment—your computer will never prevent you from doing your best
- Wellness initiatives to ensure both health and mental well-being of our team
- Ongoing education and development opportunities via our [email protected] program, employee-led diversity, equity and inclusion initiatives and mentorship programs for aspiring leaders
- Growing corporate social responsibility program that is driven by the involvement and passion of our team members
- Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
Mentorship program
Online course subscriptions available
Customized development tracks
More Jobs at Sprout Social26 open jobs
All Jobs
Finance
Data + Analytics
Design + UX
Dev + Engineer
Marketing
Operations
Product
Sales
Content
Developer
new
Chicago
Sales
new
Chicago
Finance
new
Remote
Marketing
new
Chicago
Design + UX
new
Chicago
Developer
new
Chicago
Content
new
Chicago
Developer
new
Chicago
Developer
new
Chicago
Finance
new
Chicago
Sales
new
Chicago
Sales
new
Chicago
Developer
new
Chicago
Product
new
Chicago
Data + Analytics
new
Chicago
Developer
new
Chicago
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Sprout Social's full profileSee more Sprout Social jobs