Director, Product Marketing (Auto) at Epsilon

| West Suburbs
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Company Description

Epsilon is the leader in outcome-based marketing. We enable marketing that’s built on proof, not promises. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter at @EpsilonMktg.

Job Description

Director, Product Marketing Job Description

The Director of Product Marketing is responsible for the development and directing of the entire Product Marketing Department. The Director of Product Marketing’s role is to synthesize market, consumer, product, and competitive inputs into driving the highest possible revenue for the business.

The role of the Director of Product Marketing involves performing activities such as product pricing, product strategy and analysis, product positioning to target consumers, sales messaging development, competitive analysis, and product differentiation among others. The role of Director is a collaborative role and incorporates some sales enablement activities, for example, creation of sales tools, communication, and training.

Experience in product marketing roles with specific expertise in the areas of pricing, positioning, and packaging. They will also be a great communicator, having honed their skills over years of experience and exposure in interactive marketing positions.

The Director of Product Marketing will also understand intimately the details and nuances of his product’s market, buyer personas, and be able to deliver the business results in terms of sales.

This is a leadership role in the Product Marketing department. The Director of Product Marketing leads the product marketing department and collaborating product personnel in developing various product marketing initiatives inclusive of consumer case studies, product videos, website content, and much more.

Product Positioning: 

The Director of Product Marketing is responsible for the product’s positioning and messaging. Directs endeavors to understand the consumers’ needs and behaviors. Differentiate the product by ensuring that it always stays in line with consumer needs and market trends. Understand the current competitive landscape.

The Director of Product Marketing develops product messaging that is fitting to the consumers’ current mindset and maximizes the strengths of every marketing and communication channel in the process in order to raise product awareness in the market.

Product Launches: 

The Director of Product Marketing, in conjunction with the Chief Product Officer, is tasked with overseeing the product’s launch. Ensure a successful and integrated product launch for the product, new product features, and product solutions. Post-launch obligation of ensuring that the product constantly grows in the market; and that the product is constantly moving from awareness to adoption in new market segments.

Collaboration: 

The role of the Director of Product Marketing is a collaborative. They will partner with other product directors, product management, and sales teams in the formulation of optimal pricing strategies, models, product education approaches, product solution creation, and execution of competitive counter-tactics. This is done with a view of enabling the achievement of the product’s market share targets.

At this capacity, the Director of Product Marketing will also work closely with the Head of Product Marketing and research departments in order to acquire consumer information and consumer feedback. The Director may also acquire consumer information from the source by directly reaching out to consumer groups to gain product feedback, better understand market trends, and competitive factors. The acquired insight later influences product pricing, packaging, and development decisions along the product’s roadmap.

Analytics: The Director of Product Marketing also plays an analytical role.

·         Capable of reviewing, refining, and making recommendations on analyses conducted by juniors.

·         Reporting analyses and findings that are presented to the Chief Product Officer, critical stakeholders, and external partners.

·         Conduct market analyses that they present to collaborating product directors during deliberations on product pricing, product messaging, product development, etc that will optimize the product’s sales and business revenue.

Education: 

·         Master’s degree, preferably Phd, in Marketing, Advertising, Information Technology, Economics, Business Administration, Engineering, Psychology or related field.

·         Or equivalent of this educational background in working experience.

Experience: 

·         10+ years product marketing experience.

·         Experience in the field of marketing, specifically with product positioning, pricing, and packaging.

·         Experience in the creation and execution of highly detailed go-to product market plans.

Analytical Skills: 

·         Demonstrate strong analytical skills, as well as passion for products analysis, completive analysis, and market dynamics.

·         Strong ability to synthesize market data and provide solutions even on short notice or constraint deadlines.

·         Possess a creative ability to craft product messaging that resonates and connects with the diverse demographics of the business’s consumers as well as for the stakeholders

Leadership: 

·         Ability to influence and move junior product marketing personnel as well as collaborative personnel towards a single unified direction.

·         Team-building skills that will facilitate achievement of team goals.

·         Proven ability to engage in a product and lead it to commercial success.

·         People-focused enthusiasm and empathy that will genuinely and positively improve how the junior product marketing personnel perform their functions.

Communication Skills: 

·         Excellent communication skills and an ability to ability to present complex material both to technical teams as well as to consumers in a way that relates to each audience. In both verbal and written form.

·         Interact and deliver reports and presentations to the Chief Product Officer, business stakeholders, junior product

·         Convey messages clearly and concisely to any audience in a manner that they understand and can relate to.

Software: The role of Director of Product Marketing involves reporting and presenting. For the utmost impact, and to ensure that the information is conveyed to audiences in the best way possible, reports and presentations have to be both verbally and visually engaging.

·         Proficiency in the use of computer softwares such Dreamweaver, Visio, Illustrator, Fireworks, and Photoshop.

·         MS Office: Word, Excel analytical tools, PowerPoint

 

Additional Information

Great People, Deserve Great Benefits
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.

Epsilon is an Equal Opportunity Employer.  Epsilon’s policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.

Epsilon will provide accommodations to applicants needing accommodations to complete the application process.

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Technology we use

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Location

101 N Wacker Drive, Chicago, IL 60606

An Insider's view of Epsilon

What's something quirky about your company?

We have a company band, made up of anywhere from 30 to 40 employees at a given time. The band has a large following and performs at charity events around Chicago. They also perform a full set at Epsilon’s holiday party each year at the House of Blues. My jaw hit the floor when I saw my peers up on stage rocking out.

Paul

Associate Automation & Infrastructure Engineer

How do you collaborate with other teams in the company?

We collaborate through storytelling. It’s not ‘how’ we build it, but rather ‘why’ we build it. We need to tell stakeholders a story about a consumer pain point, solving it in a differentiated manner and the larger vision. Then, collaboration occurs as we incorporate feedback and have a motivated team building towards a shared vision.

Matt

VP, Product Management:

How would you describe the company’s work-life balance?

Conversant has a very good work-life balance, including unlimited PTO. As a young adult, traveling around the world is one my top priorities and working with a company that aligns with that is a huge plus. I have had the flexibility to visit 7 countries. That flexibility is one of many things that has kept me at Conversant for five years.

Alba

Team Lead, Engineering

What are Epsilon Perks + Benefits

Epsilon Benefits Overview

At Epsilon, we offer benefits and perks that enable our associates to thrive and foster a culture of innovation.

Culture
Volunteer in local community
Epsilon participates in local community activities such as the Greater Chicago Food Depository, Off the Street Club, Chicago Cares Serve-A-Thon, Habitat for Humanity and Ronald McDonald House.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Epsilon has a Social Committee that organizes social, charitable and sports activities.
Daily sync
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Epsilon team fitness initiatives include intramural softball, volleyball and soccer.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Epsilon provides back-up care benefits.
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Epsilon hosts an annual summer boat party on Lake Michigan and a holiday party at the House of Blues, where our employee-run band performs the live entertainment all night.
Game Room
Happy Hours
Happy hours are hosted at team's discretion.
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Epsilon offers employees professional development opportunities like on-site training courses and the ability to attend job-related conferences and seminars.
Tuition Reimbursement
Lunch and learns
Epsilon hosts lunch and learn meetings on occasion.
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program and career mentoring.
Time allotted for learning
Epsilon encourages employees to complete 48 hours of professional development training per year.
Online course subscriptions available
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