Director Product Marketing (Security Team)
At OneSpan, you’ll be part of a team that is trusted by more than 10,000 organizations around the world to safeguard their customers against cyber-crime and fraud, and deliver exceptional digital experiences that build lasting customer loyalty. Your contribution will help us to push the boundaries of what’s possible to improve the security and lives of millions of people around the world. In short, what you do here matters. We offer the best of both worlds – a solid foundation that only an established global enterprise can provide, with the energy and creativity of an innovative start-up. In every role at OneSpan, you’ll contribute to the success of the most advanced security and e-signature technologies, and have opportunities to grow.
As the Director Product Marketing for OneSpan, you’ll be a strategic, yet hands-on, marketing professional with a track record of success in working with a team to take solutions to market in the information technology/security space, and managing marketing activity for multiple solution initiatives.
You’ll use the combination of your entrepreneurial spirit and your collaborative approach to work with cross-functional teams both inside teams (product, sales, training, web/marketing, etc.) and outside teams (agencies, vendors, etc.) to deliver market/competitive research, messaging & positioning, go-to-market planning & execution, sales tools & enablement, and expertly developed product/promotional content. With an in-depth understanding of the market, competition and customers (A Pragmatic Marketing Approach), you’ll help us drive the creation of compelling and differentiated messaging, high value collateral and assets, and help us execute innovative marketing programs that reflect an excellent understanding of the market challenges, solution benefits, and product features from the user perspective and persona. You will also leverage your vast experience and aptitude for sophisticated business solutions to quickly become a subject matter expert in the space and thought leader to both internal and external audiences.
In this role, you will inspire through:
- High-impact Marketing Content: Develop and maintain solution-oriented content and ensure alignment with key stakeholder groups including sales, demand generation, corporate communications, product management, business development, professional services and management.
- Expertly Crafted Value Propositions: Develop a compelling value proposition forOneSpan solutions (internally and externally) which deftly balances the technical details with the business benefits. Drive value-based selling of key products by developing and managing go-to-market initiatives that are solution-oriented.
- Unified Positioning and Messaging: Guide and develop positioning, messaging and branding for the security, compliance and vertical industry solutions that integrate multiple product capabilities.
- High energy evangelism of our solutions: Deliver a compelling vision which incorporates key input from customers, sales, product management, marketing communications and others to influence solution marketing strategy and planning, the analyst & press community, and product definition.
Your key responsibilities:
- Team Leadership: Galvanize, inspire and lead-by-example for the junior members of the team. Support Sr. Director in coaching and developing team members to operate at their greatest potential through best practices, processes and day-to-day coaching on tactical/strategic projects.
- Go-To-Market Planning: Research and develop go-to-market strategies that balance market/competitive sensitivity with internal return on investment. Define distinctive competence of the solution, specifically defining the market problem(s), the target buyer(s), and the solution differentiators. Assist with target market analysis, competitive analysis, differentiation, and value proposition. Lead tactical planning & execution of solution go-to-market efforts between cross-functional groups, define all aspects of solution positioning and rollout and establish sales & channel processes & communication strategies. Core planning areas will include compliance and industry focus.
- Messaging Development: In collaboration with the team, develop the key messages and positioning to support the brand, describe the benefits of the solutions, and convey the image of the company, throughout all marketing elements.
- Content Creation: Define and compose materials for outbound use to support solution marketing initiatives and demand creation programs. Materials include website content, hardcopy and electronic collateral, videos and other interactive media, customer references, news flashes, white papers, and other documents. Collaborate with cross-functional teams to create marketing promotional programs and ensure sustainability.
- Sales Enablement: Create & deliver materials for reference by sales (direct & indirect) organization, including sales training, presentation materials, reference guides, FAQs, scripts and battle cards that help drive solution adoption and create sales excitement & revenue success.
Skills and Specifications
- 10+ years of product marketing experience working with complex products
- 7+ years of product marketing experience in SaaS, enterprise technology, information security, fraud management, mobile app or online security
- Hands on experience leading GTM/Launch projects for sophisticated cloud/SaaS-based B2B solutions.
- Exceptional writing skills with a “black belt” in MS Office Suite (Word, PowerPoint & Excel); Writing samples are required
- Excellent time management skills. Ability to drive the end-to-end execution of multiple projects simultaneously with minimal direction
- Incredible appetite and aptitude to learn new technologies, turn into solutions, distill clear/compelling messaging and evangelize internally and externally
- Ability to build strong working relationships across all levels of the organization
- Ability to travel within in North America and Europe (15%, may vary)
- Experience in marketing enterprise security, application security, network security in the context of an industry, regulation or region a strong plus
- Bachelor’s degree in business or marketing; MBA is a plus
- Product Management, product development experience is a plus
- Experience building strong working relationships across global teams is a plus
- Trained in Pragmatic Marketing is a plus
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