We’re hiring an experienced Director, Product Marketing to drive growth through relatable, innovative, and comprehensive content marketing strategies integrated with go-to-market plans. A tight partner with sales, digital marketing, and product, this role is on the forefront of messaging and evangelizing our company and products in a compelling, consistent, and inspirational way that ultimately drives company growth. Leading our LogStream product platform, you will define Cribl’s market differentiation and product positioning strategy, influencing marketing campaigns, customer communications, and the product roadmap.

Responsibilities:

In this role, you will:

• Create and own go-to-market strategy for all new LogStream product features and launches.
• Lead the product marketing function, enabling sales, customer success, and marketing to communicate about our company, products, and services in a consistent and compelling way
• Lead overall customer experience, positioning, and messaging efforts to successfully differentiate Cribl’s solutions
• Contribute to pricing & packaging decisions, in partnership with sales, product, and finance

• Interrogate data and synthesize field, customer, and market feedback to define and clarify the needs of our core customers (evolve ICP definitions and buyer/user personas)  
• Create focused alignment between sales plays and marketing campaigns, for a consistent and compelling customer experience
• Support ongoing competitive analysis, evolving positioning as appropriate; partner with sales enablement to keep field updated on market evolutions
• Be a spokesperson for the company in webinars, analyst briefings, and on customer calls (as needed)

Qualifications:

• You excel at:

  • 7+ years of experience in a senior product marketing leadership role for B2B SaaS
  • 3+ years of leadership experience
  • Excitement for building a product marketing function from the ground up  
  • A knack for identifying, prioritizing, and articulating the highest impact initiatives
  • The ability to take calculated risks in the spirit of creating an exceptional experience for the customer
  • Research, data interrogation, and field outreach to inform strategy and direction
  • Spending a lot of time with the sales team, directly with customers, and with the analyst community to both listen and influence
  • Writing and messaging/content strategy as well as building original content
  • Partnering with product management and/or technical product resources to translate technology developments into compelling business cases (and vice versa)

Education:

• Education comes in lots of forms.  Talk to us about how you can do this job. 

Bonus points:

• Seeing the big picture and connecting cross-functional work to create impact
• Growth hacking -- Testing and learning to scale successes; continuous iteration is at your core  
• Being qualitative and quantitative – you use data to guide decision-making, but you can also trust your gut and previous experiences to make a call without perfect metrics.
• Working with a small team to get things started, which means you enjoy being both a coach and a player
• Evaluating the impact of strategy pivots to cross-functional initiatives in flight
• No fear! Speak your mind
• Good jokes, or maybe better, bad jokes
• A love for goats

What we offer:

• Competitive Salary
• Stock Options
• Medical, dental, and vision insurance
• Flexible spending account (FSA)
• 401(k) plan offered
• Parental Leave
• Professional Development and Career Growth
• Generous Vacation and Holiday Policy, including 2 Floating Holidays to use for holidays you observe
• Social Responsibility Employee Group that reflects our value-driven company culture

Diversity drives innovation, enables better decisions to support our customers, and inspires change for the better. We’re building a culture where differences are valued and welcomed. We work together to bring out the best in each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying.