Director, Product Marketing at Sprout Social

| Chicago
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Are you a growth-minded and customer-focused product marketer? Do you obsess over aligning product value to customer need? Sprout Social is looking for a Director, Product Marketing to join our Marketing team and help us take our award-winning Product Marketing team to the next level (Sprout’s Product Marketing team was named one of The Top 25 Teams To Learn From And Work For To Develop Your Product Marketing Career according to Sharebird).

You will jump into the work from day one partnering closely with members of our Product Management, Growth and Customer Marketing teams to understand customer use cases, gather and distill those insights, and leverage them in a way that drives product awareness and adoption. In order to be successful, you must possess the desire and capacity to garner a deep product knowledge while understanding the need to zoom out and tell concrete, compelling, value-focused stories about our features, platform and solutions.

We are looking for an experienced leader to manage a team of product marketers to drive product innovation and go-to-market strategy. You will also be the architect for our enterprise marketing strategy from end to end, including messaging, positioning, account-based marketing, and high-touch programs to drive enterprise awareness and adoption. You will work alongside Product, Engineering, Sales, and Customer Success to identify areas to accelerate customer acquisition and expansion opportunities.

In this role, you will get to:

  • Lead a team of marketers to build and execute campaigns that influence new business and customer expansion efforts. 
  • Drive the overall narratives across our platform and products. 
  • Scale programs across multiple solutions, segments, and global markets; be responsible for the marketing business plan to achieve partner targets, leveraging MDF and marketing assets.

Our Marketing team has helped us reach more than 25,000 leading brands and agencies around the world including the Chicago Bulls, Sony Electronics, Indiana University, Make-a-wish Foundation, Edelman, and Subaru. We’re relentless about solving hard problems, building elegant software and ensuring customer and team success.

The successful candidate will thrive on team management and development and is a someone who loves mentoring and growing high-velocity teams. If you have a positive and optimistic leadership style that easily builds cross-functional bridges with a vocal and collaborative approach, we’d love to talk to you!


These are the minimum qualifications that our hiring team is looking for in this role:

  • 5+ years of experience in Marketing, Product Marketing or Product Management
  • Past leadership experience developing and mentoring team members 
  • B2B SaaS experience 
  • Experience building and driving go-to-market enterprise marketing strategy

Additionally, these are the preferred qualifications that would indicate a particularly strong candidate:

  • Embraces ambiguity and thrives in a fast-paced environment
  • Active listener who solicits feedback and applies insights quickly

Within 1 month, you will:

  • Complete Sprout’s New Hire training program alongside other new Sprout team members and understand the value that Sprout delivers to our customers.
  • Meet with your fellow Product Marketers and team in 1:1s to understand what’s working, what’s not, and gather learnings to implement into your role.
  • Get to know your peers and key stakeholders across Customer Marketing, Brand Creative, Product, Growth, Sales and Customer Success to understand current working relationships.
  • Develop a firm understanding of Sprout’s brand positioning, voice and key messages.
  • Start participating in weekly stand-ups and team meetings.

Within 3 months, you will... 

  • Familiarize yourself with Marketing and Brand Creative process and rituals (i.e. how we get work done), learn our Agile framework and understand how to effectively plan for work to get done.
  • Familiarize yourself with Sprout’s product strategy and development lifecycle, our release/launch process, marketing campaign framework and more.
  • Go deep into customer data and research to familiarize yourself with various customer use cases and core Jobs-to-be-Done 
  • Partner with fellow Product Marketers to begin deeply understanding our platform and premium add-on modules.

 Within 6 months, you will... 

  • Engrain yourself into the Customer Lifecycle Guild and begin planning work to support our product awareness and adoption goals. 
  • Interact day-to-day with internal teams including product management, marketing, sales, creative, account management, support and others to extract insights and spot opportunities.
  • Participate in cross-functional meetings to develop product awareness and adoption strategies and contribute to integrated marketing launches both tactically and in a project management capacity.
  • Continue to develop strong relationships across Growth and Customer Marketing and better understand the full customer lifecycle so you can better align customer need with product value.

Within 12 months, you will... 

  • Develop processes to understand customer use cases, package those insights, and leverage them in a way that drives customer adoption.
  • Conduct market and customer research that can be combined with existing VoC and competitive insights gathered by our Customer Marketing and Market Strategy teams to inform product lifecycle strategies.
  • Collaborate with Growth and Customer Marketing to build and align roadmaps that drive product awareness and adoption
  • Plan and execute your first integrated product campaign—taking the lead from start to finish.
  • Be comfortable and proactive about working with the rest of the Product Marketing, Customer Marketing and Growth teams to push the creativity of our growth, adoption and go-to-market strategies.
  • Surprise us! Use your unique ideas and abilities to change our team and marketing efforts in beneficial ways that we haven’t even considered yet.

Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager.

About Sprout Social
Sprout Social powers open communication between individuals, brands and communities through elegant, sophisticated software. We are relentless about solving hard problems for our customers and committed to both customer and team success.

Team Sprout is a group of very talented, smart and passionate people with broad interests and backgrounds. We believe that true employee engagement cannot happen if you can’t bring your whole self to work, so we’re committed to building a diverse team, embracing an inclusive culture and investing in equity across our organization. That dedication is core to Sprout. We want all candidates, particularly those coming from traditionally underrepresented groups in the technology industry, to know they are welcome at Sprout.

We’re proud to regularly be recognized for software, product and company culture achievements. Our team’s shared belief in Sprout’s mission promotes a culture of openness, empowerment and fun. We have built a benefits program to match the strength of our team. This program includes:

  • Insurance and benefit options that are built for both individuals and families, including generous company contributions
  • Progressive benefit programs, like our parental leave program and free Divvy bike memberships
  • High-quality and well-maintained equipment - your computer will never prevent you from doing your best
  • Solid programs in some of the staples: transportation, disability and life insurance
  • Wellness initiatives to ensure both health and financial well-being of our team
  • Growing corporate social responsibility program that is driven by the involvement and passion of our team members

Sprout Social is proud to be an Equal Opportunity Employer and an Affirmative Action Employer.  We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, marital status, order of protection status, citizenship status, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster  (2) Sprout Social's Affirmative Action Statement (3) Pay Transparency Statement.

When you apply for employment with Sprout Social, we will process your job applicant data, including your employment and education history, transcript, writing samples, and references as necessary to consider your job application for open positions. For more information about our privacy practices please visit our Privacy Policy. California residents have additional rights and should review the Additional Disclosures for California Residents section in our Privacy Policy.

Additionally, Sprout Social participates in the E-Verify program in certain locations, as required by law. We value the things that make us different and want to see how you can make our team better!

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Technology we use

  • Engineering
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • SwiftLanguages
    • D3JSLibraries
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • HadoopFrameworks
    • CassandraDatabases
    • HBaseDatabases
    • MySQLDatabases
    • RedisDatabases
    • SalesforceCRM


131 S Dearborn, 7th Floor, Chicago, IL 60603

An Insider's view of Sprout Social

What’s the vibe like in the office?

We are invited to bring our authentic selves to work. The result is a culture without pretense.

Aja Saunders

Receptionist Systems Specialist

What's the biggest problem your team is solving?

The Growth Activation squad is focused on the challenge of retaining trial users and converting them into subscribers. We find solutions by A/B testing our features, using data science for quantitative analysis, using user interviews for qualitative analysis and working with other teams at Sprout on Growth strategies.

Andrew Kos

Senior Software Engineer

How has your career grown since starting at the company?

When I first joined Sprout, I could count the entire Sales team on one hand. Since then, my career has taken a variety of paths, from training and enablement to assisting our Sales team from a strategic perspective as a Solutions Engineer. Thanks to a workplace environment that fosters growth, I’ve been able to advance my career at Sprout.

Jordan Balkin

Solutions Engineer, Sales & Success

How do you empower your team to be more creative?

Instead of turning down ideas that seem unattainable, we encourage our teams to think through how we can solve challenges in unique ways. By testing and experimenting, we create an environment that fosters innovation and promotes creative thinking.

Jamie Gilpin


What's something quirky about your company?

At the conclusion of our company wide Kickoff party, tubs of McDonalds cheeseburgers mysteriously appear and rain down on us like a blizzard in the Chicago winter. But a good blizzard.

Molly Jones

Senior Employee Experience Manager

What are Sprout Social Perks + Benefits

Sprout Social Benefits Overview

We’re proud to regularly be recognized for our team, product and culture. Our benefits program includes:

- Insurance and benefit options that are built for both individuals and families
- Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
- High-quality and well-maintained equipment—your computer will never prevent you from doing your best
- Wellness initiatives to ensure both health and mental well-being of our team
- Ongoing education and development opportunities via our [email protected] program, employee-led diversity, equity and inclusion initiatives and mentorship programs for aspiring leaders
- Growing corporate social responsibility program that is driven by the involvement and passion of our team members
- Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Promote from within
Mentorship program
Time allotted for learning
Online course subscriptions available
Customized development tracks
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