About G2 - Our People 

G2 was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. At the heart of our community and culture are our people. Our global G2 team comes from a wide range of backgrounds and experiences, and that’s what makes our G2 community  strong and vibrant. We want everyone to bring their authentic selves to work, and we do this through our company and team events, our G2 Gives charitable initiatives, and our Employee Resource Groups (ERGs). 

Our employee-led, leadership-supported ERGs celebrate the diversity of our team, foster inclusivity and belonging, and create a space to connect to each other. Through connections and understanding, we build a stronger and more dynamic global team and help every person reach their personal peak.

We support our employees by offering generous benefits, such as flexible work, ample parental leave, and unlimited PTO. Click here to learn more about our benefits. 

About G2 - The Company

When you join G2, you join the global team behind the largest and most trusted software marketplace. Every month, 5.5 million people come to G2 to inform smarter software decisions based on honest peer reviews. Authenticity is our focus, and every day we help thousands of companies, and hundreds of employees, propel their potential. Ready for meaningful work that starts and ends with compassion and heart? You’ve come to the right place.

G2 is going through exciting growth! We’ve recently secured our Series D funding of $157 million, which will further allow us to grow and develop our product and people. Read about it here!

About The Role

As G2’s Director of Product Marketing, you will be responsible for providing leadership, structure, and direction to a talented team of product marketers. 

We’re looking for candidates who are passionate about product growth and expansion. We are looking for a visionary leader who can define a blueprint for cross-sell and upsell opportunities. The ideal candidate is customer-centric, results oriented and a strong thought partner with our cross-functional teams to develop compelling campaigns, webinars and product enablement. This candidate is well versed in tracking marketing influence, revenue performance and product adoption. We are looking for a candidate who likes to think unconventionally, introduce new processes and inspire others to execute coordinated plans.

This role will lead product marketing strategy for G2 Marketing Solutions. 

This is a highly cross-functional role requiring close partnership between product, marketing, sales, and customer success teams and will collaborate with customers and partners globally.

In This Role, You Will: 

• Identify, prioritize, and act on strategic cross-sell and upsell opportunities  
• Drive, measure, and track marketing influenced revenue, performance and adoption metrics
• Build full funnel marketing strategies and execute across the ecosystem
• Implement in-product marketing strategies to generate growth 
• Develop campaigns and co-marketing initiatives to drive pipeline
• Ability to define, own and drive key initiatives with minimal direction

Minimum Qualifications:

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway. 

• Have 8+ years of experience working in product marketing and/or marketing at fast-growing SaaS or marketplace companies
• Skilled at telling different narratives, customizable by audience and need  
• Familiarity with attribution and how to drive focus on metrics that matter
• Experience with influencing and working cross-functionally with a diverse group of stakeholders and senior leaders

What Can Help Your Application Stand Out:

• You have worked for MarTech SaaS companies
• You are/have been a G2 customer or have a strong understand of G2’s business and solutions
• You have launched products in your professional experience

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here. 

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