Director of Product Marketing at ActiveCampaign

| Chicago
!Sorry, this job was removed at 11:15 a.m. (CST) on Monday, June 24, 2019
ActiveCampaign is the marketing automation leader for small and mid sized businesses (SMB's) around the globe. Through a sophisticated yet easy-to-use platform and tools, we allow our customers to make meaningful connections to their customers. Often, we are the center of our customer's marketing strategies and critical to their success and future.
As the fastest-growing SaaS company in Chicago, we are scaling rapidly to keep up with market demand. We are growing all of our teams and looking for people who share our values, deliver innovation frequently and join us in our mission to grow our customer base from 75,000 today to millions.
Over the past couple years, the buzz around our platform has been growing, and we are continuously working to position ourselves as an innovator in the marketing automation space. Due to continued growth ActiveCampaign is looking for an experienced and successful Product Marketing leader who is collaborative, and driven to win in the market. As a senior leader and the Head of Product Marketing, you will be partner with executive leadership to set to go-to-market strategies for ActiveCampaign and will be driving the success of ActiveCampaign products and solutions globally.

What your day could consist of:

  • Direct the product lifecycle of the ActiveCampaign platform by understanding market demands, our customer base, technology trends, and the competitive landscape
  • Lead and manage a team of high performing product marketers
  • Understand market opportunity and segments, buyer personas and buying criteria, win/loss analysis and competitive intelligence to inform product and go-to-market strategies
  • Work closely with executives and stakeholders across the organization to help define and execute on our strategy
  • Work with the product management team to uncover new markets and use cases, define new offers and influence roadmap decisions

What you'll need:

  • 10+ years experience in B2B marketing organizations, with a strong preference for experience with high growth SaaS companies
  • Strong analytical skills and passion for analyzing products, competitors, and market dynamics
  • Demonstrated commitment to mentoring, coaching, and leadership that can empower your team, while gaining the respect and buy-in from cross functional teams
  • Thrive in fast-paced environments, are flexible and able to adapt to changing scenarios; someone who sets strategy and rolls up their sleeves and gets the job done
  • Technically savvy and intellectually curious about new technologies and how they work/enable new customer solutions
  • Proven ability to create and position solution offers unique to different segments

ActiveCampaign is an employee-first culture. We take care of our employees at work and outside of work. We'll share all the details later on but in summary: comprehensive health and welfare benefits including no premiums for employees, open time off plan, generous 401(k) matching with no vesting, lunch and endless snacks/ beverages, reimbursed commuting, education budgets, ongoing learning and development, a proactive approach to diversity and inclusion, career pathing and lots of swag. 

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • PythonLanguages
    • jQueryLibraries
    • DjangoFrameworks
    • Ember.jsFrameworks
    • FlaskFrameworks
    • LaravelFrameworks
    • MySQLDatabases
    • TrelloManagement
    • ActiveCampaignCRM

Location

Beautiful Chicago Loop Office overlooking State Street with views of the lake and Millennium Park and is minutes from the Metra & CTA.

What are ActiveCampaign Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Managers identifying as female make up 45% of leadership. VP exec group is 50% diverse.
Unconscious bias training
Someone's primary function is managing the company's diversity and inclusion initiatives
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Senior leadership is eligible to participate in the equity plan
Performance Bonus
Certain teams and leadership roles are eligible for performance bonuses based on metrics and KPI's
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 12 weeks of parental leave for the primary caretaker. We also provide 3 weeks of leave for the secondary caretaker.
Flexible Work Schedule
We trust our employees to get their work done and manage their personal/family/social and work time responsibly
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Company sponsored family events
ActiveCampaign sponsors semi-annual family events.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Our employees receive three days of company-paid volunteer time per year, in addition to company-sponsored giving back events
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
We provide monthly CTA and Metra pre-paid transit benefits plus free annual DIvvy Bike memberships
Company Outings
Free Daily Meals
Game Room
Our game room includes Ping Pong, Pool Table, Foosball, Shuffle Board, Video Games and basketball
Stocked Kitchen
When we say stocked, we mean stocked
Some Meals Provided
Lunch stipends are provided every day, delivered onsite via Fooda. Breakfast is available with cereal, yoghurt, toast, fruit.....
Happy Hours
Recreational Clubs
Our employees are sporty. We sponsor AC teams such as bowling, softball, kickball.
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Online course subscriptions available
Paid industry certifications

Additional Perks + Benefits

Daily Catered Lunches through Fooda. Free onsite baristas. Open Vacation Policy. Dual monitor & stand-up desk workstation. FOND Membership. Bonus.ly Peer Recognition Program. Flexible Work/Life Balance. Many easy ways to give back to the community. Onsite gym at very low cost. Roofdeck with lake views. Game rooms. Beer and wine on tap. Endless snacks. Amazing parties.

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