Sphera is a leading global provider of enterprise software and services that enables companies to manage and optimize their environmental, health, safety and sustainability processes.

We are a portfolio company of Genstar Capital, a leading middle-market private equity firm focused on investments in targeted segments of the software, industrial technology, financial services and healthcare industries. We were formerly the Operational Excellence & Risk Management business ("OERM") of business information provider IHS Inc. (NYSE: INFO). Essentially positioning us as a start-up tech company with $100 million in annual revenue and over 3000 customers in 70+ countries.

Sphera is seeking a Director, Product Marketing who will be responsible for managing Sphera’s Product Stewardship software solution portfolio to drive the creation and development of product messaging, content, demand generation and sales enablement. Additionally, this individual will collaborate cross-functionally with the sales, product management, and other marketing teams to shape and scale sales initiatives and campaigns aimed at revenue growth.         

Responsibilities 

 

• Develop messaging for product value proposition and deliver sales and marketing materials, including sales presentations, sell sheets, proposal templates and ROI models that differentiate Sphera’s Product Stewardship products in the market

• Develop and manage product launch plans, including the cross-functional implementation of product training (internal and external), new feature sales tools and documentation

• Establish, maintain and leverage internal partnerships with Engineering, Product Management, Sales & Service Teams to drive internal and external readiness for adoption and in-market success for new and existing products

• Own market intelligence and educate cross-functional teams on competitive analysis – be the expert on buyer personas, their market problems and buying criteria; be the expert on our competition and how to win in the market

• Identify opportunities for lead generation and create marketing collateral including client stories, data sheets, selling tools, FAQs, etc.

• Support all sales enablement needs for pre-sales and close the business activities, including demo and pitch support, RFP/Proposals and strategic sales strategy that position Sphera as the clear partner of choice 
  
   

Requirements & Preferred Skills 

 

• 5-8 years experience in software marketing, product marketing is preferred

• Bachelor’s degree required, pragmatic certification desired

• Proven track record of creating value through strategic product marketing in B2B SaaS industry Command of best practices across messaging, product strategy and positioning

• Must have a solid understanding of marketing programs, events, and promotions, as well as experience in developing product marketing plans

• Previous experience building and maintaining trusted relationships with senior business leaders

• Travel approximately 5% of the time