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DIRECTOR, PRODUCT MARKETING

| Chicago

The Director, Product Marketing will be responsible for bringing Epsilon PeopleCloud products and solutions to life in an engaging and differentiated way

 

This role will drive strategic value across the organization by:

  • Partnering with Publicis Media, Communications, Sapient, and the GCL to drive cross-sell opportunities for Epsilon PeopleCloud
  • Bringing the product, sales and marketing teams together around our customers: Interpret PeopleCloud solution capabilities, market insights and market intelligence to provide stakeholders with a voice of the customer and the appropriate company solutions that best fit these needs
  • Communicating a market position: Defining the required product positioning and messaging that is differentiated, defensible, clear, drives action and leverageable by sales and marketing.
  • Product Launches: Leading and guiding PeopleCloud launch activities involving product, marketing teams, sales, channel partners and customer success teams while driving launch to market success.
  • Arming sales with knowledge and tools: Ensuring content, sales tools and training regarding the intersection of our PeopleCloud solutions with Publicis stakeholders, Epsilon Sales, external buyers, markets, customers and competitors helps drive sales success
  • Guiding international solution enablement and support to accelerate opportunities in priority countries and regions

 

The candidate must have a proven ability to execute and mentor product marketing teams, develop strategic go-to-market plans, ideate product story-based positioning and value propositions, lead and manage go-to-market plans, own sales enablement and thought leadership content.

 

We’re looking for someone with inspiring, innovative ideas and the ingenuity to guide teams in a matrixed organization to bring those ideas to life across Epsilon’s solution portfolio.

 

Principle Duties and Responsibilities

  • Develop impactful go-to-market strategies that feature product positioning based on specific revenue and profit criteria.
  • Act as a strategic advisor to Demand Generation, Communications, Content Marketing, & Analyst Relations to drive plans that positively impact business goals.
  • Serve as a strategic enablement partner with Publicis account leaders to drive growth of PeopleCloud offerings.
  • Collaborate with Product, Sales, and Marketing counterparts to define/refine product & market fit.
  • Promote fresh market messaging that stresses our differentiated capabilities throughout our go-to-market presence including Epsilon Web properties, solution content, promotional materials, demand generation, and events.
  • Manage efforts for marketing and sales content throughout the sales lifecycle, including presentations, one-sheets, case studies, FAQs, data or feature/benefit sheets, infographics, thought leadership content, client communications, social media updates, and Web content.
  • Guide product positioning training and materials for the Sales team and Account Managers, including standardized sales presentations, competitive battlecards, scripts, etc.
  • Develop annual marketing plans through collaboration with marketing leadership, product management, and business stakeholders

 

Job Requirements

  • Bachelor’s Degree from a 4-year college or university; MBA a plus
  • 10+ years of experience; strong product marketing and/or product management background in ad tech domain.
  • 3+ years’ experience managing Product Marketing / Product Management teams
  • Knowledgeable in translating go-to-market strategies into succinct demand generation plans
  • Experience managing product launches for SaaS-based products
  • Ability to strategically assess and execute go-to-market plans
  • Excellent verbal and written communication skills; ability to work with and present to all levels and functions of the organization
  • Proven record of translating and articulating complex concepts into simple and clear messages
  • An engaging, outgoing personal style--enjoy working on a team and supporting a talented, fun group of marketing professionals
  • The ability to project manage with remote contributors and stakeholders efficiently and effectively
  • Creative, resourceful, self-starter who is results oriented and a collaborative team player.
  • Highly organized with good follow through capabilities
  • Tenacious, energetic, curious, and willing to fail-fast; ability to be flexible and multi-task
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Technology we use

  • Engineering
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Location

101 N Wacker Drive, Chicago, IL 60606

An Insider's view of Conversant

What's something quirky about your company?

We have a company band, made up of anywhere from 30 to 40 employees at a given time. The band has a large following and performs at charity events around Chicago. They also perform a full set at Conversant’s holiday party each year at the House of Blues. My jaw hit the floor when I saw my peers up on stage rocking out.

Paul

Associate Automation & Infrastructure Engineer

What does your typical day look like?

My days are a mix of execution, idea generation and collaboration. Our focus on executing revenue-generating strategies for clients requires attention to quality while looking to automate and innovate our processes. My creative mindset comes into play daily when discussing how we should approach a client campaign and other objectives.

Omair

Client Integration Engineer

How has your career grown since starting at the company?

Conversant is deeply invested in helping you grow your career. I started as a Database Administrator and was promoted to Senior Database Administrator. After a brief stint away from the company, I was re-hired as a Senior Client Integration Engineer in Operations and am now a Senior Solutions Integration Engineer.

Susan

Senior Solutions Integration Engineer

How would you describe the company’s work-life balance?

Conversant has a very good work-life balance, including unlimited PTO. As a young adult, traveling around the world is one my top priorities and working with a company that aligns with that is a huge plus. I have had the flexibility to visit 7 countries. That flexibility is one of many things that has kept me at Conversant for five years.

Alba

Team Lead, Engineering

What are Conversant Perks + Benefits

Conversant Benefits Overview

At Conversant, we offer benefits and perks that enable our associates to thrive and foster a culture of innovation.

Culture
Volunteer in local community
Conversant participates in local community activities such as the Greater Chicago Food Depository, Off the Street Club, Chicago Cares Serve-A-Thon, Habitat for Humanity and Ronald McDonald House.
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Conversant has a Social Committee that organizes social, charitable and sports activities.
Daily stand up
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Conversant's team fitness initiatives include intramural softball, volleyball and soccer.
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Conversant provides back-up care benefits.
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Conversant hosts an annual summer boat party on Lake Michigan and a holiday party at the House of Blues, where our employee-run band performs the live entertainment all night.
Free Daily Meals
Game Room
Our game room includes Foosball, Shuffle Board.
Happy Hours
Happy hours are hosted at team's discretion.
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Conversant offers employees professional development opportunities like on-site training courses and the ability to attend job-related conferences and seminars.
Tuition Reimbursement
Lunch and learns
Conversant hosts lunch and learn meetings on occasion.
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program and career mentoring.
Time allotted for learning
Conversant encourages employees to complete 48 hours of professional development training per year.
Online course subscriptions available
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