DIRECTOR, PRODUCT MARKETING

| Chicago
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The Director, Product Marketing will be responsible for bringing Epsilon PeopleCloud products and solutions to life in an engaging and differentiated way

 

This role will drive strategic value across the organization by:

  • Partnering with Publicis Media, Communications, Sapient, and the GCL to drive cross-sell opportunities for Epsilon PeopleCloud.
  • Bringing the product, sales and marketing teams together around our customers: Interpret PeopleCloud solution capabilities, market insights and market intelligence to provide stakeholders with a voice of the customer and the appropriate company solutions that best fit these needs.
  • Communicating a market position: Defining the required product positioning and messaging that is differentiated, defensible, clear, drives action and leverageable by sales and marketing.
  • Product Launches: Leading and guiding PeopleCloud launch activities involving product, marketing teams, sales, channel partners and customer success teams while driving launch to market success.
  • Arming sales with knowledge and tools: Ensuring content, sales tools and training regarding the intersection of our PeopleCloud solutions with Publicis stakeholders, Epsilon Sales, external buyers, markets, customers and competitors helps drive sales success.
  • Guiding international solution enablement and support to accelerate opportunities in priority countries and regions.

 

The candidate must have a proven ability to execute and mentor product marketing teams, develop strategic go-to-market plans, ideate product story-based positioning and value propositions, lead and manage go-to-market plans, own sales enablement and thought leadership content.

 

We’re looking for someone with inspiring, innovative ideas and the ingenuity to guide teams in a matrixed organization to bring those ideas to life across Epsilon’s solution portfolio.

 

Principle Duties and Responsibilities

  • Develop impactful go-to-market strategies that feature product positioning based on specific revenue and profit criteria
  • Act as a strategic advisor to Demand Generation, Communications, Content Marketing, & Analyst Relations to drive plans that positively impact business goals
  • Serve as a strategic enablement partner with Publicis account leaders to drive growth of PeopleCloud offerings
  • Collaborate with Product, Sales, and Marketing counterparts to define/refine product & market fit
  • Promote fresh market messaging that stresses our differentiated capabilities throughout our go-to-market presence including Epsilon Web properties, solution content, promotional materials, demand generation, and events
  • Manage efforts for marketing and sales content throughout the sales lifecycle, including presentations, one-sheets, case studies, FAQs, data or feature/benefit sheets, infographics, thought leadership content, client communications, social media updates, and Web content.
  • Guide product positioning training and materials for the Sales team and Account Managers, including standardized sales presentations, competitive battlecards, scripts, etc.
  • Develop annual marketing plans through collaboration with marketing leadership, product management, and business stakeholders

 

Job Requirements

  • Bachelor’s Degree from a 4-year college or university; MBA a plus
  • 10+ years of experience; strong product marketing and/or product management background in ad tech domain.
  • 3+ years’ experience managing Product Marketing / Product Management teams
  • Knowledgeable in translating go-to-market strategies into succinct demand generation plans
  • Experience managing product launches for SaaS-based products
  • Ability to strategically assess and execute go-to-market plans
  • Excellent verbal and written communication skills; ability to work with and present to all levels and functions of the organization
  • Proven record of translating and articulating complex concepts into simple and clear messages
  • An engaging, outgoing personal style--enjoy working on a team and supporting a talented, fun group of marketing professionals
  • The ability to project manage with remote contributors and stakeholders efficiently and effectively
  • Creative, resourceful, self-starter who is results oriented and a collaborative team player.
  • Highly organized with good follow through capabilities
  • Tenacious, energetic, curious, and willing to fail-fast; ability to be flexible and multi-task
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Location

35 W Wacker Dr, Chicago, IL 60601

An Insider's view of Epsilon

What's something quirky about your company?

We have a company band, made up of anywhere from 30 to 40 employees at a given time. The band has a large following and performs at charity events around Chicago. They also perform a full set at Epsilon’s holiday party each year at the House of Blues. My jaw hit the floor when I saw my peers up on stage rocking out.

Paul

Senior Automation & Infrastructure Engineer

How do you collaborate with other teams in the company?

We collaborate through storytelling. It’s not ‘how’ we build it, but rather ‘why’ we build it. We need to tell stakeholders a story about a consumer pain point, solving it in a differentiated manner and the larger vision. Then, collaboration occurs as we incorporate feedback and have a motivated team building towards a shared vision.

Matt

VP, Product Management:

What are Epsilon Perks + Benefits

Epsilon Benefits Overview

At Epsilon, we offer benefits and perks that enable our associates to thrive and foster a culture of innovation.

Culture
Volunteer in local community
Epsilon participates in local community activities such as the Greater Chicago Food Depository, Off the Street Club, Chicago Cares Serve-A-Thon, Habitat for Humanity and Ronald McDonald House.
Partners with nonprofits
Open door policy
Open office floor plan
Flexible work schedule
What matters is what you achieve, not how many hours you clock. So take time off to enjoy your family and friends when you need it.
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Epsilon team fitness initiatives include intramural softball, volleyball and soccer.
Financial & Retirement
401(K)
401(K) matching
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Epsilon provides back-up care benefits.
Family medical leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Epsilon hosts an annual summer boat party on Lake Michigan and a holiday party at the House of Blues, where our employee-run band performs the live entertainment all night.
Company-sponsored happy hours
Happy hours are hosted at team's discretion.
Onsite office parking
Recreational clubs
Fitness stipend
Onsite gym
Professional Development Benefits
Job training & conferences
Epsilon offers employees professional development opportunities like on-site training courses and the ability to attend job-related conferences and seminars.
Tuition reimbursement
Lunch and learns
Epsilon hosts lunch and learn meetings on occasion.
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program and career mentoring.
Continuing education available during work hours
Epsilon encourages employees to complete 48 hours of professional development training per year.
Online course subscriptions available

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