Director of Web Marketing Operations at TransUnion
What We'll BringAt TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation. We are consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius.
Come be a part of our team – you’ll work with great people, pioneering products and cutting-edge technology.
Protecting the health and wellness of our associates and candidates considering a career at TransUnion is our highest priority. In supporting this vision, our recruitment and new hire experience for this role is fully virtual for the time being. Candidates interviewing will get to know our team over the phone and video, and this role will operate virtually upon hire until we return to the office. Even though we’re not physically together right now, our goal is to provide you a supportive candidate and new hire experience that will immerse you in our culture and set you up for success at TransUnion.
What You'll BringMinimum of 7 years of experience in digital management, including leadership of marketing channels, major web channel redesign efforts and/or technical personnel
Expertise in optimizing for SEO and SEM leveraging performance analytics tools such as GA
Solid grasp of marketing and customer journeys, personas, company brand, messaging, and positioning
Deep understanding of managing global, high traffic web channels and content delivery platforms for consumer & B2B audiences
Project management, experience in Agile development methodology
A/B and MV testing – performance mindset
Applied knowledge of front-end technical frameworks (Bootstrap, Angular.js, React, etc.)
An extensive knowledge of third-party integrations to enable optimal customer and consumer experiences (Eloqua, Demandbase, Qualtrics, Optimizely, HotJar, etc.)
Strong interpersonal and team-building capabilities, ability to inclusively lead, influence and motivate individual contributors across a highly matrix environment
Excellent interpersonal, written, and oral / presentation skills
Bachelor's Degree in Business, Marketing, or related field required.
Impact You'll MakeTransUnion.com, and its network of regional and product sites, is the calling card of our organization. Our web properties are a critical channel across brand, commerce, lead acquisition, digital containment and education initiatives. We’re looking for someone with deep experience building amazing websites with goals of driving world-class customer engagement, ecommerce support, lead generation, and brand/service offering awareness. The person in this role has responsibility for our digital marketing properties and they understand the marketing channels that drive traffic: SEO, SEM, social and other. A key role for our team, they’ll work closely with our recruiting, communications and tech operations teams as well as marketing leaders for both consumer and business-to-business including support of digital marketing: acquisition, demand generation, and customer marketing and operations.
Strategy and Planning
Determine current and future needs of TU owned digital properties and work across business and technology stakeholders. Develop and communicate a coordinated plan: determine necessary resources and approaches in a highly secure yet fast-moving environment.
Overall website management and operations
Ensure site is built and functions to represent our global brand. Delivery of appropriate service-level functionality, Search Engine Optimization are table stakes. Heavy partnership with global technology team to plan, manage, trouble-shoot and resolve issues.
Constantly review and measure sites reporting key performance indicators.
Support global publishing capability via Content Management (CMS)
Manage changes and improvements of website design, technical implementation, features, security and user experience to best leverage the web properties as commerce, lead acquisition, digital containment and education channels
Digital Marketing / User Experience
Be the constant advocate for segmented customer experience. Help internal stakeholders understand and support user experiences including content design and recommended operations / functionality.
Own overall site design and navigation for optimization across multiple screen types / formats including mobile-first design.
Data-driven site governance – changes require a goal, testing and optimization in coordination with various constituents ongoing service levels.
Ensure all sites are built and maintained for SEO performance
Work with markets who own demand- lead- and paid-performance ensuring all landing pages are optimized for performance and tracking.
Manage and participate in Agile development environment; manage your own projects as well as participate in broad marketing PI planning acting as key resource for other teams.
Manage and develop digital team members