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eCommerce and Lead Generation Manager

| Chicago

Founded in 2012 and recently named one of the nation’s fastest-growing private businesses by Inc. Magazine, RedShelf is a Chicago-based EdTech company helping to make education both more affordable and more effective by replacing yesterday’s pricey print publications with today’s more dynamic yet far less expensive digital content. Partnering with more than 400+ publishers and 640+ campuses nationwide, we offer leading-edge digital course materials and a seamless, end-to-end Content Delivery System for effectively distributing those materials. 

Job Summary:

The eCommerce and Lead Gen Manager is responsible for implementing sophisticated, data-driven B2C and B2B demand generation strategies and tactics—directly driving B2C sales transactions and generating high-quality B2B leads, while protecting and building the organizational brand.

Duties & Responsibilities:

  • Working closely with the VP of Marketing, assist with development of annual eCommerce and lead generation plan—building the plan in consultation with Sales, Development/Engineering, and other internal stakeholders to ensure optimal alignment with global business objectives, sales cycles and processes, and timelines.
  • Efficiently generate digital textbook sales through RedShelf’s B2C website (redshelf.com), as well as qualified B2B leads for the sales teams.
  • Design, implement, and continually optimize comprehensive demand generation strategies and tactics including:
    • Organic search (SEO)
    • Paid search (SEM)
    • Paid social
    • Affiliate
    • Online display and content network
    • Retargeting and cart abandonment
    • Etc.
  • Establish and implement testing technology and strategies across channels, including A/B and multivariate testing, continual keyword monitoring and optimization, etc.
  • Partner with B2B Sales division to implement lead posting and routing protocols and technology.
  • Establish and manage comprehensive reporting processes—forecasting and tracking progress relative to volume, conversion rate, and acquisition cost goals.
  • Ensure adherence to deadlines and budget.
  • Perform other duties as assigned by supervisor.

Requirements:

  • 5+ years of experience in an eCommerce and/or lead gen role, with ability to plan and execute campaigns (and related technology) from the ground up.
  • Track record of quantifiable success driving revenue with increasing efficiency.
  • Ability to manage multiple projects concurrently while maintaining schedules and adhering to budgets.
  • Proactivity, curiosity, enthusiasm, and achievement orientation.
  • Bachelor's degree.

Other Desirable Skills/Experience:

  • Familiarity with the higher education landscape, and appreciation of the advances in educational technology, course materials, and digital publishing.
  • Comfort and/or experience in a startup environment.

Why RedShelf?

RedShelf prides itself on maintaining an informal but fast-moving, hard-working, entrepreneurial culture. Our team members are smart, innovative, and passionate about improving education through digital technology.

We offer the best of both worlds: the energy and opportunity of a rapidly-growing organization, coupled with the stability of an extensive client base, strong financial backing, and proven track record of success. In addition to a forward-thinking environment with ample opportunity for professional and personal growth, our team members enjoy competitive compensation and benefit packages, including company stock options.

RedShelf is an Equal Opportunity Employer. Women, people of color, individuals with a disability, veterans, and others who would enrich the diversity of RedShelf are encouraged to apply.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • DjangoFrameworks
    • Ember.jsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • ElasticSearchDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ZeplinDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • CraftCMS
    • BaseCRM
    • MailChimpEmail

Location

Beautiful and convenient River North office located minutes from Magnificent Mile and the Loop with one of the best rooftops in the neighborhood.
"Education is everything": RedShelf makes it more accessible and affordable
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An Insider's view of RedShelf

What are some social events your company does?

Our development team gets together outside the office once per quarter with things like bowling nights, baseball games and water taxi trips to Chinatown. I try to host dinner parties every few months -- sometimes just for my immediate team, and sometimes a cross-team dinner to mix things up. Hoping for a company-wide Segway tour sometime soon, but

Howie

Senior Front-End Software Developer

How do you collaborate with other teams in the company?

We’re constantly collaborating with other dev teams in the company through shared github repos, slack channels and of course some inside jokes. We also work closely with teams outside of the dev department on various projects, including improvements to our book processor and the rollout of new product features.

Hadas

Junior Software Developer

How has your career grown since starting at the company?

RedShelf is still a relatively small company, so even as a junior to mid-level developer I’ve been able to take on more responsibility, more quickly. My experience has become much more varied, instead of just focusing on a single type of skill that I might gain at a larger corporation.

Ben

Full Stack Developer

How do you empower your team to be more creative?

It's critical that you encourage an environment of experimentation. People should never be punished for taking risks or making mistakes as long as they're learning and growing. As a product-focused company, the creativity for new ideas exists when your team is comfortable with failure and understands that success can be measured by what we learned.

Scott

CTO

What’s the vibe like in the office?

Coming from a very corporate environment, RedShelf is a breath of fresh air for me. Driven, like-minded people working together to change education, plus a fun office space, create an environment that makes you want to go to work every day.

Bita

Account Manager

What are RedShelf Perks + Benefits

RedShelf Benefits Overview

On top of our competitive compensation package that includes company stock options, we offer an engaging office culture with frequent onsite and offsite events including intramural sports, happy hours, and more!

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Pet Friendly
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
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