ECOMMERCE MARKETING CONSULTANT at Cat Digital

| Chicago
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Job Description: 

Caterpillar has an exciting opportunity for a seasoned Marketing professional. This position will be responsible for Caterpillar's Aftermarket eCommerce Marketing campaigns execution to grow online parts sales in the Americas. Incumbent will serve as the expert responsible for the development and execution of specialized initiatives to grow online parts sales.  The role works across various functional business units to achieve parts objectives and works with global partners along with districts, dealers and customers to implement parts marketing activities and drive parts growth.  The role of this assignment is that of an individual contributor who has established a reputation as an expert in a specific parts and service marketing field or other related marketing field.  

 

Responsibilities include: 

• Drive Parts Sales growth through development of products and programs. 

• Works along with senior management in planning and executing marketing, media and promotions programs for the Aftermarket eCommerce

• Forecasting/Business Planning 

• Competitive Analysis 

• Segmenting, targeting and positioning market opportunities to gain market share 

• Partner with industry groups to align strategies.

• Lead teams and training for specific projects and/or purpose 

• Mentor team members within broader Parts & Service organization

• Develop and execute content and creative concepts for myParts.Cat.com, Parts.Cat.com, and overall ecommerce, including supporting myPCC promotions with content and creative assets. 

• Grow Social platforms in collaboration with GASD including developing the social strategy and content plan and setting up process and social calendar and executing plan for the year.

• Assist with marketing and media efforts 

• Develop materials to report on results

Qualifications

Basic Requirements:

• Bachelors degree required

• 5+ years of progressive responsibility with an emphasis on digital marketing or ecommerce

 

Top Candidates Will Also Have:

• Field, customer/dealer facing experience

• Expertise in building an online brand presence, digital media, creative development and customer experience

• Excellent communication, presentation and training skills are required to develop a collaborative work relationship with others inside and outside the business unit.  

• Proficiency in data analysis 

• Strong project management skills 

• Self-starter and team player 

• Proven ability to operate successfully in a collaborative, global, matrix organization and fast-paced environment.

• Broad business background, specific long-term product or industry knowledge 

• Accomplished in the use of business tools for communicating ideas; excellent Powerpoint skills.

 

Additional Information:

• Travel frequency: limited 

• Relocation assistance is not available for this position

 

This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S. which can be found through our employment website www.Caterpillar.com/careers.

 

EEO/AA Employer. All qualified individuals – including minorities, females, veterans and individuals with disabilities – are encouraged to apply.

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Technology we use

  • Engineering
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • ScalaLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • Ember.jsFrameworks
    • HadoopFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • Amazon Web ServicesFrameworks
    • AWS ElasticSearchFrameworks
    • AWS Code PipelineFrameworks
    • DockerFrameworks
    • ApigeeFrameworks
    • FlinkFrameworks
    • AkkaFrameworks
    • Amazon ECSFrameworks
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • DynamoDBDatabases
    • RDSDatabases
    • SalesforceCRM

Location

In the heart of Chicago's lively West Loop area, we have easy access to public transport, great bars and restaurants, and an awesome office roof deck.
Caterpillar Does Digital: The Machine Learning Behind the Machines
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What are Cat Digital Perks + Benefits

Culture
Partners with Nonprofits
Team owned deliverables
Team based strategic planning
Open office floor plan
Diversity
Documented equal pay policy
Unconscious bias training
Someone's primary function is managing the company’s diversity and inclusion initiatives
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Game Room
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
Customized development tracks
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