Email Campaign Manager - CRM at Groupon

| Chicago
!Sorry, this job was removed at 11:24 a.m. (CST) on Monday, April 1, 2019
Apply now

 

Are you motivated by the thrill of optimizing email and the consumer experience at scale?

 

Groupon’s mission is to become the daily habit in local commerce and fulfill our purpose of building strong communities through thriving small businesses by connecting people to a vibrant, global marketplace for local services, experiences and goods. In the process, we’re positively impacting the lives of millions of customers and merchants globally. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. If you want to take more ownership of your career, then you're ready to be part of Groupon.

 

Our Marketing team takes our diverse businesses to market - positioning our brands with consumers, translating that to engaging marketing actions, delivering a superior experience that connects them to our merchants and in turn drives business growth.

 

Our Email Campaign Manager is in charge of developing and deploying email campaigns for customers, partners and potential clients. In this role, you will be proficient in CRM and email campaign programs. You should be familiar with and excited about email execution, email performance metrics and project management fundamentals. As an amazing Email Campaign Manager, you will be able to multi-task and work collaboratively with marketing, merchandising, product development and other departments.

 

We're a "best of both worlds" kind of company. We're big enough to have resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact. We're curious, fun, a little intense, and kind of obsessed with helping local businesses thrive. Does that sound like a compelling place to work?

 

Responsibilities:

  • Drive the email program strategy for Groupon

  • You will run reports for individual campaigns in aggregate and assist in tracking email engagement trends, metrics and financial performance

  • Develop a deep understanding of the drivers of campaign performance

  • You will take an active role in planning and executing email marketing campaigns

  • You will partner with Marketing to ensure copy and email deployment of various marketing programs

  • You will lead constant campaign optimization of email components - subject line, templates, content, etc.

  • You will partner closely with vertical merchandising teams on calendar planning, project prioritization and performance tracking

 

Qualifications:

  • Bachelor's degree in Business or Marketing or equivalent professional experience

  • 3+ years of email marketing experience

  • Familiarity with Push Notification targeting and methodologies is awesome

  • Excellent project management and communication skills

  • Deep knowledge of email methodologies and domestic CAN-SPAM laws

  • We would love if you have experience crafting and executing A/B/n tests

  • Ability to work well under pressure and adapt quickly to change

 

 

Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local ecommerce marketplace, click here for the latest Groupon news. Plus, be sure to check out the values that shape our culture, guide our strategy and make our company a great place to work. And just don’t take our word for it. Hear from real Groupon team members and learn more about our employee resource groups. If all of this sounds like something that’s a great fit for you, then click apply and let’s see where this takes us.

Read Full Job Description
Apply now

Location

Our headquarters is nestled alongside the Chicago River in the bustling River North neighborhood, close to both blue and brown line CTA trains.
Apply now
Save jobView Groupon's full profileFind similar jobs