Email Campaign Manager
Bounteous is leading the charge in dynamic digital experiences and is looking for the right team members to drive those results. In our ever-changing, fast-paced digital world, our approach helps brands envision, harness, and enable their online and mobile presence.
Bounteous is seeking an Email Campaign Manager to join its team of talented professionals who provide web development and digital marketing services to clients large and small.
This individual needs to be an independent worker who is detail oriented and highly organized. The role involves coordination across various creative agencies and our email service provider (ESP). A positive, customer service oriented, and problem solving attitude is a must for this role that involves meeting the demands of both a fixed marketing calendar and frequent client requests. This job involves exacting standards and unforgiving schedules—the work must be done on time (although some items can be set-up in advance) and error-free. Work schedules periodically include weekend hours to QA and send emails as the aggressive marketing calendar dictates. This role will also be a supervisor role overseeing the email, SMS and push campaign team and will be expected to manage multiple projects with competing priorities.
Role and Responsibilities
- Deep knowledge of and experience with email marketing best practices, innovations and connections to the email marketing community
- Understand and plan complex audience targeting schema
- Create and maintaining marketing calendar, anticipating marketing-related holidays and events
- Work collaboratively with Marketing Strategy and Client Service team to strategize and plan and be proactive thought leaders for our clients.
- Create A/B test plans for Email, SMS, and Push campaigns keeping mindful of cross channel communication strategy
- Oversee all campaigns including (but not limited to) promotional campaigns, trigger campaigns, and automated campaigns to ensure successful deployment.
- Lead a team of Campaign Specialists and maintain schedule and assignments for the set-up of workflows and email templates
- Provide QA for email designs, templates, outbound email campaigns with the goal of a 0% error rate
- Serve as the subject matter expert for all logic and business rules for all campaigns
- Strong interpersonal skills including email, phone and meeting-related communications, including a high level of responsiveness to clients, teams, production and organization of detailed agendas and minutes
- Have a high level understanding of web-based email management software-- specifically setting up, previewing, testing, troubleshooting and monitoring email blasts
- Perform campaign analysis to influence broader marketing strategy and contribute to client ROI, maintaining a record of past, current and upcoming tests
- Maintain daily interaction to update clients or coworkers on project progress
- Create professional deliverables for clients that meet the Bounteous quality standard
- Develop process efficiencies to assist our fast-paced team
- Consistently meet department and client deadlines
- Remain current in a quickly evolving industry
- Carefully track and record billable time
Preferred Qualifications
- Bachelor’s degree in Marketing, IT or related field
- 2-5 years of related experience
- 1 year experience independently managing email, SMS or push campaigns
- Experience managing a team or direct reports
- Agency experience (preferred but not required)
- Salesforce Marketing Cloud experience (preferred but not required)
- Experience collaborating with both internal resources, external resources to develop strategies that meet department goals within budget and established timelines
- Experience in diagnosing, isolating, and resolving complex issues and recommending and implementing strategies to resolve problems
- Experience developing strategic initiatives which align with business goals and budget
- Experience presenting recommendations and/or public speaking
- Experience in business analysis and project management
- Experience in web analytics
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If you have passion and intelligence, and possess a technical knack (even if you’re missing some of the above), we encourage you to apply.
Bounteous is focused on promoting an inclusive environment and is proud to be an equal opportunity employer. We celebrate the different viewpoints and experiences our diverse group of team members bring to Bounteous. Bounteous does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law.
Bounteous is willing to sponsor eligible candidates for employment visas.