Email Campaign Manager

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Are you motivated by the thrill of creating new business relationships, and love working in a fast-paced, forward-thinking environment?

 

Groupon’s mission is to become the daily habit in local commerce and fulfill our purpose of building strong communities through thriving small businesses by connecting people to a vibrant, global marketplace for local services, experiences and goods. In the process, we’re positively impacting the lives of millions of customers and merchants globally. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. If you want to take more ownership of your career, then you're ready to be part of Groupon.

 

Our Marketing team takes our diverse businesses to market - positioning our brands with consumers, translating that to engaging marketing actions, delivering a superior experience that connects them to our merchants and in turn drives business growth.

 

Our Email Campaign Manager is in charge of developing and deploying email campaigns for customers, partners and potential clients. In this role, you will be proficient in CRM and email campaign programs. You should be familiar with and excited about email execution, email performance metrics and project management fundamentals. As an amazing Email Campaign Manager, you will be able to multi-task and work collaboratively with marketing, merchandising, product development and other departments.

 

We're a "best of both worlds" kind of company. We're big enough to have resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact. We're curious, fun, a little intense, and kind of obsessed with helping local businesses thrive. Does that sound like a compelling place to work?

 

Responsibilities:

  • Drive the email program strategy for Groupon
  • You will lead constant campaign optimization of email components - subject line, templates, content, etc.
  • Develop a deep understanding of drivers of campaign performance
  • Take an active role in planning and execution of email marketing campaigns
  • Partner with Brand and vertical merchandising teams to ensure copy and email deployment of various marketing programs
  • Dive in and help with push notifications as needed
  • You will run reports for individual campaigns and assist in tracking trends in email engagement metrics and financial performance
  • Work closely with vertical merchandising team on calendar planning, project prioritization and performance tracking
  • You will serve as backup to all email marketing execution

 

Qualifications:

  • Bachelor's degree in Business or Marketing or equivalent professional experience
  • 6+ years of marketing experience, preferably with email marketing focus
  • Familiarity with Push Notification targeting and methodologies is awesome
  • Excellent project management and communication skills
  • Deep knowledge of email methodologies and domestic CAN-SPAM laws
  • We would love if you have experience crafting and executing A/B/n tests
  • Ability to work well under pressure and adapt quickly to change

 

 

Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.

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Location

Our headquarters is nestled alongside the Chicago River in the bustling River North neighborhood, close to both blue and brown line CTA trains.

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