Marketing Automation Strategist

| Chicago | Hybrid
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Are you passionate about developing innovative engagement programs to educate prospects throughout the buying journey? Are you a pro at leveraging email to turn leads into MQLs and partnering with sales to refine the lead scoring model? Do you have strategic and tactical experience building, testing, and optimizing nurture campaigns? 

Sprout Social is looking for a detail-oriented, self-starter to join our marketing team as a Marketing Automation Strategist. 

Our ideal candidate is an email and demand generation expert, with previous experience working in the B2B SaaS space. You are an expert with Salesforce and marketing automation software (bonus points if you’ve used Pardot and have HTML/CSS experience).

In this role, you will drive our acquisition marketing email strategy. You will design, build and relentlessly optimize our demand generation campaigns to convert sales leads. You will leverage your deep knowledge of marketing automation to show marketing’s contribution to pipeline and revenue. You will also partner with cross-functional teams to improve marketing and sales alignment.

Our marketing team has helped us reach more than 20,000 customers worldwide including Evernote, Grubhub, West Elm and Edelman. These businesses rely on Sprout to create stronger relationships with their customers through social media. The strategic programs you create will have a direct impact on our customer growth.


Within 1 month, you will:

  • Complete Sprout’s New Hire training program alongside other new Sprout team members. 
  • Meet with key partners the Marketing organization to understand current goals, challenges and areas where marketing automation can provide the most value.
  • Familiarize yourself with Sprout’s brand, values and processes.
  • Meet our counterparts in Sales and understand current working relationship.
  • Get up-to-speed on the Acquisition Marketing function and the metrics that drive us.
  • Understand our early stage lead generation, inbound lead-handoff, and outbound sales efforts. Get to know our mid-funnel sales processes, metrics, and conversion optimization opportunities. 
  • Learn about the customers we serve and opportunities to further expand these partnerships. 

Within 3 months, you will: 

  • Know our customers - who they are, why they love us, how we can improve, what makes them tick, and how we can better support them.
  • Know our prospects - how people find Sprout, what pain points we solve for, which competitors we need to beat, why we win and lose deals.
  • Know our Pardot instance - our lead scoring model, active email campaigns, opportunities to refine our engagement programs
  • Start to build a framework for a long-term, high-converting email strategy to nurture leads into customers.
  • Determine ways to fuel our inbound and conversion engine so sales has the leads needed to hit its numbers.

Within 6 months, you will:

  • Have a firm grasp on our business and understand your role in helping sales exceed its revenue goals.
  • Partner with sales to know what type of leads convert and identify ways to produce more qualified opportunities.
  • Build a cadence of high-impact nurture programs from conception through tactical execution, including writing content and partnering with design.
  • Be well-versed in our Pardot instance and equipped to guide the team on best practices. 
  • Report on campaign metrics and use data to guide strategic planning.

Within 12 months, you will:

  • Confidently run full-scale campaigns to engage prospects throughout each phase of the buying process.
  • Have tested, failed, learned and applied new tactics into our marketing arsenal.
  • Continue to find new ways to educate and delight prospects.
  • Who knows! Part of joining a company at this size and growth curve is being comfortable with some unknowns, and an evolving set of responsibilities!

Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager. 

About Sprout Social

Sprout Social powers open communication between individuals, brands and communities through elegant, sophisticated software. We are relentless about solving hard problems for our customers and committed to both customer and team success.

Team Sprout is a group of very talented, smart and passionate people with broad interests and backgrounds. We’re proud to regularly be recognized for software, product and company culture achievements. Our team’s shared belief in Sprout’s mission promotes a culture of openness, empowerment and fun. We have built a benefits program to match the strength of our team. This program includes:

  • Insurance and benefit options that are built for both individuals and families, including generous company contributions
  • Progressive benefit programs, like our parental leave program and free Divvy bike memberships
  • High-quality and well-maintained equipment - your computer will never prevent you from doing your best
  • Beautiful, convenient and state-of-the-art offices in Chicago’s Loop
  • Solid programs in some of the staples: transportation, disability and life insurance
  • Wellness initiatives to ensure both health and financial well-being of our team
  • Breakfast and lunch options onsite, and more healthy snack options and beverages than you can imagine
  • Growing corporate social responsibility program that is driven by the involvement and passion of our team members

Sprout Social is proud to be an Equal Opportunity Employer and an Affirmative Action Employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, marital status, order of protection status, citizenship status, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster (2) Sprout Social's Affirmative Action Statement (3) Pay Transparency Statement.

When you apply for employment with Sprout Social, we will process your job applicant data, including your employment and education history, transcript, writing samples, and references as necessary to consider your job application for open positions. For more information about our privacy practices please visit our Privacy Policy. California residents have additional rights and should review the Additional Disclosures for California Residents section in our Privacy Policy.

Additionally, Sprout Social participates in the E-Verify program in certain locations, as required by law. We value the things that make us different and want to see how you can make our team better!

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Technology we use

  • Engineering
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • SwiftLanguages
    • D3JSLibraries
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • HadoopFrameworks
    • SalesforceCRM

Location

131 S Dearborn, 7th Floor, Chicago, IL 60603

An Insider's view of Sprout Social

What’s the vibe like in the office?

We are invited to bring our authentic selves to work. The result is a culture without pretense.

Aja Saunders

Receptionist Systems Specialist

What's the biggest problem your team is solving?

The Growth Activation squad is focused on the challenge of retaining trial users and converting them into subscribers. We find solutions by A/B testing our features, using data science for quantitative analysis, using user interviews for qualitative analysis and working with other teams at Sprout on Growth strategies.

Andrew Kos

Senior Software Engineer

How has your career grown since starting at the company?

When I first joined Sprout, I could count the entire Sales team on one hand. Since then, my career has taken a variety of paths, from training and enablement to assisting our Sales team from a strategic perspective as a Solutions Engineer. Thanks to a workplace environment that fosters growth, I’ve been able to advance my career at Sprout.

Jordan Balkin

Solutions Engineer, Sales & Success

How do you empower your team to be more creative?

Instead of turning down ideas that seem unattainable, we encourage our teams to think through how we can solve challenges in unique ways. By testing and experimenting, we create an environment that fosters innovation and promotes creative thinking.

Jamie Gilpin

CMO

What's something quirky about your company?

At the conclusion of our company wide Kickoff party, tubs of McDonalds cheeseburgers mysteriously appear and rain down on us like a blizzard in the Chicago winter. But a good blizzard.

Molly Jones

Senior Employee Experience Manager

What are Sprout Social Perks + Benefits

Sprout Social Benefits Overview

We’re proud to regularly be recognized for our team, product and culture. Our benefits program includes:

- Insurance and benefit options that are built for both individuals and families
- Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
- High-quality and well-maintained equipment—your computer will never prevent you from doing your best
- Wellness initiatives to ensure both health and mental well-being of our team
- Ongoing education and development opportunities via our Grow@Sprout program, employee-led diversity, equity and inclusion initiatives and mentorship programs for aspiring leaders
- Growing corporate social responsibility program that is driven by the involvement and passion of our team members
- Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Fitness stipend
Home-office stipend for remote employees
Onsite gym
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Online course subscriptions available
Customized development tracks

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