Description
About Tovala
We're Tovala, a food-tech company completely reinventing home cooking to save consumers time. Through an innovative combination of hardware, software, and food, we give our customers a way to enjoy really good, good-for-you meals without sacrificing time to do whatever matters to them. We've amassed a loyal, rapidly growing following in just a few years, radically changing the day-to-day lives of people across the country and successfully creating a new model for the food industry. We're looking for great people to join our team of hard-working, food-loving nerds.
About the Job
The Growth team is responsible for leading the growth of the organization. We're looking for an Email & Communications Specialist to help accelerate Tovala's already break-neck growth and bring our brand to life across email, sms, push notifications, and chat.
This role will drive day-to-day promotional email sends and automating timely, personalized outreach to convert prospects into Tovala customers. An ideal candidate has experience driving online sales through email, taking ideas from concept through building emails and segmenting lists, all the way to evaluating results and implementing learnings to improve future sends.
You'll work closely with cross-functional partners across paid media, design, brand, CRM email, product and PR to drive key initiatives and deliver results. You'll bring customer-obsession and a deep understanding of Tovala's user journey to key consumer touchpoints.
You'll be operating at both a strategic and executional level. For example, at any given time, you might be experimenting across our cross-medium welcome series, managing the communication strategy for a new promotional campaign, leading the announcement of a new product, driving consumer research, activating a distribution partnership, or evaluating performance of a new SMS activation campaign.
How you'll spend your time at Tovala

• Guide strategy and optimize performance of pre-sale communications.
• Own the off-site user acquisition ecosystem across email, SMS, push, and chat platforms.
• Support strategy and development of additional performance channels and campaigns including TV, direct mail and digital channels through personalized communications
• Champion the voice of the consumer by generating new ideas and providing feedback rooted in quantitative and qualitative insights.
• Implement campaigns and develop and maintain email list segmentation strategy
• Support the Growth Team in customer acquisition efforts, driving down costs, and building customer engagement.
• Own and keep up-to-date key user journey documents and relevant performance of each campaign.
• Stay closely attuned to key company success metrics and performance targets.

About you

• You are a data obsessed marketer with a passion for storytelling.
• You have a test & learn mindset, with the ability to form hypotheses, execute tests, measure results and interpret quantitative and qualitative data.
• You'll bring consumer journey thinking and ability to optimize communications across a multi-touch, high consideration buyer journey.
• You love the evolving media ecosystem & advertising trends, highly motivated with a huge thirst for learning and continuous experimentation.
• You have experience building dynamic, responsive HTML emails and triggering marketing messages through automation software.
• You're comfortable working in a fast-paced environment, can adapt quickly to change, and tackle ambiguity and unfamiliar tasks with a positive attitude and resourcefulness.
• You are a highly collaborative, team player with low ego and high eagerness to take on new challenges in a growing business.
• You have strong organizational and project management skills.
• You are able to operate at both a strategic and executional level; meaning you can ideate and directly execute.
• You love food, whether that means cooking it, eating it, frequently pressing your nose against deli windows, or lusting after soft-serve on Instagram. All fair game.

Requirements

• Bachelor's degree, preferentially in an analytical field.
• Strong analytical and BI skills. Knowledge of Looker and/or SQL is a plus.
• 3+ years of work experience in communications or growth marketing.
• Experience with Email Service Providers (ESPs), experience with Iterable a plus.
• Experience working with direct to consumer companies is strongly preferred.
• Experience of delivering high-performing campaigns and activations.
• Experience with referral programs is a plus, but not required.