Email Marketing Manager

| Chicago
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ThinkMarkets is a global online brokerage firm, specializing in providing multi-asset trading solutions to thousands of clients around the world. With our flagship ThinkTrader platform, we allow our clients to trade the world 24-hours a day. Our mission is to disrupt the brokerage industry by allowing access to global markets and thousands of products to allow our clients to trade the world in the palm of their handWe use the latest technologies to give traders seamlesaccess to our proprietary trading platforms. Our Chicago office is in the heart of the financial district in the Loop, and is made up by our Leadership, IT, Analytics, and R&D teams.

We are seeking an Email Marketing manager to join our rapidly growing global workforce in Chicago. This person will be responsible for driving activation and retention of customers through email and other CRM channels. Primary functions of this role include content planning and development, execution, segmentation, performance analysis and reporting. The Email Marketing Manager should be able to work across functional and global teams for coordinating campaign content, target audiences, collateral needs, and field communications to drive outbound execution.

To be successful in this role, this individual will have a background in managing email campaigns focused on customer activation as well as retention efforts. They will be familiar with the Salesforce suite of email and CRM functions, including Pardot. They will have a keen eye for detail, and commitment to operational excellence and be an advocate for performance measurement. This role reports to the VP, Marketing & Brand Strategy.

Responsibilities:

  • Responsible for the execution of email marketing campaigns including development, content, targeting and testing to deployment
  • Effectively strategize performance through insight-led segmentation, campaign planning, robust testing, and result analysis
  • Oversee end-to-end development of email marketing activity to maximize lead generation, revenue, and engagement areas across existing client base
  • Accurately track the Customer Journey to maximize communication opportunities
  • Lead strategy for in-app messaging and rules architecture for increasing conversion
  • Build and deploy automated email campaigns through Pardot and Salesforce platforms
  • Maintain the email marketing calendar and make recommendations based on email best practices
  • Build a reporting schema to analyze performance of individual emails as well as complete campaigns – lead reporting to executive team
  • Manage email life cycles and client email on-boarding
  • Manage ongoing CRM and loyalty strategies to increase sign ups, overall usage, and hit business KPI’s

Requirements:

  • 5+ years of email marketing experience, with demonstrated experience building, deploying, and optimizing campaigns
  • Exceptional written and verbal communication skills
  • 2+ years of hands on experience with CRM systems (Pardot and Salesforce is preferred)
  • Bachelor’s or Master’s degree in Marketing, Communications, or related
  • Prior experience with the financial trading sector is a plus
  • Demonstrated ability to manage multiple ongoing projects in a fast-paced environment with complete autonomy
  • Strong analytical skills
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • Objective CLanguages
    • SwiftLanguages
    • Cocoa TouchLanguages
    • HTMLLanguages
    • CSSLanguages
    • SolidityLanguages
    • EtherumLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • CassandraDatabases
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • JIRAManagement
    • WordpressCMS
    • KenticoCMS

Location

We are in the financial district of the city, located in the UBS Tower. We welcome others who would like to master the latest in tech with us.

An Insider's view of ThinkMarkets

What’s the vibe like in the office?

We're definitely a hardworking bunch, and we're very passionate about what we do. The culture is dynamic and collaborative, and there's always something to work on which helps the day fly by!

Ashley

Executive Assistant to the CEO

What does your typical day look like?

We start the day with a web call summarizing portfolio risks, exposures & order flow with our teams in Dubai & London. We track, measure, & report any trade issues with our clients; we’re always aware of changes in the risk profile of the firm portfolio. We're constantly checking on pricing, liquidity & execution across all our product offerings.

Pat

Head of Options

What makes someone successful on your team?

Above all, having passion for what you do will make an individual successful in any position! Specifically here at ThinkMarkets, we value a collaborative and innovative mindset to make our team run the most efficiently.

Theresa

Human Resources Associate

How do your team's ideas influence the company's direction?

At ThinkMarkets, ideation that challenges the norm and status quo is embraced! We prioritize growth and innovation to drive the business forward. As a Marketing Team, our mission is to bring the brand personality to life across the globe with a lean methodology that enables ThinkMarkets to proactively and constantly drive progress and efficiency.

Rich

Head of Performance Marketing

What projects are you most excited about?

It's amazing to design a web-based trading platform, providing users with the most effortless and exciting trading experience! I enjoy collaborating with a team of professional and smart co-workers, whose expertise in different domains solve user problems, fuel creativity, gain industry value, and shoot for more exciting outcomes for the company!

Athens

UI/UX Designer

What are ThinkMarkets Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Dental Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Commuter Benefits
ThinkMarkets covers up to 85% of transit costs and the remaining balance can be deducted from paychecks pre-tax.
Stocked Kitchen
We have an espresso and coffee machine, tea, and snacks stocked in our kitchen!
Some Meals Provided
Free lunch catered in on Fridays!
Fitness Subsidies
ThinkMarkets provides $65 a month to each employee to use towards gym memberships or classes (yoga, barre, kick-boxing, etc.) to promote a healthy lifestyle!
Professional Development Benefits
Promote from within
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