Email Marketing Manager

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Kin Insurance is on a mission to change home insurance from what it could be to what it should be. We’re proud to offer affordable insurance coverage in areas most impacted by climate change, like Florida, California and Louisiana, that pay more for insurance than anywhere else in America.

We are also proud to be recognized as Built In’s 2021 Best Midsize Companies to Work For in Chicago and Forbes 2021 Best Startup Employers in America. We are growing super fast, and we need forward-thinking, inspired game-changers like you to help lead the way.

So, what’s the role?

The Email Marketing Manager is key to Kin’s vision of a faster, easier, and more delightful insurance buying experience. You will be responsible for thoughtfully segmenting customers, driving engagement with our product, educating and warming of leads through their lifecycle, and extending the value and retention of customers through post-purchase communication. You will partner with our content and design teams on campaigns and customer experience, lending an analytical, data-centric approach to optimizing customer engagement outcomes.

This is a great opportunity to build and own a function that will have a direct and significant impact on company revenue and growth.

A day in the life could include:

  • Testing, analyzing, and reporting results of email, SMS, and other communication campaigns
  • Collaborating with Kin’s content team to create and update customer profiles and produce customized content journeys
  • Contributing to interdepartmental strategy sessions in preparation of new product launches
  • Identifying opportunities to offer our partners’ products and services to Kin’s customers
  • Collaborating with the customer service and engineering teams to troubleshoot interactions

I’ve got skills...but do I have the necessary ones?

  • 2+ years experience with email, SMS, and/or database and email marketing strategy and operations
  • Passion for customer-centric marketing
  • Ability to develop programs from scratch 
  • Data-focused approach
  • Marketing automation platform experience required
  • Experience working closely with sales and business development teams 

Bonus Points

  • Channel management experience is a plus
  • Experience working at an agile, fast-paced growth-stage company is a plus
  • Experience working in financial services is preferred but not required

Oh, and don’t worry, we’ve got you covered! 

  • Medical, Dental and Vision Insurance (including 100% employer-paid plans)
  • Flexible PTO policy 
  • Very generous equity options and 401K
  • Parental Leave
  • Continuing education and professional development 
  • Disability and Life Insurance 
  • Onsite gym membership - when we return to the office (Chicago office only) 
  • The excitement of joining a high-growth Insurtech company and seeing your work make an impact


About Kin:

In an industry that hasn't budged in more than 100 years, our technology transforms the user experience, cuts inefficiencies that waste billions of consumer dollars, and customizes coverage homeowners want. We believe insurance was always meant to be a digital product – we’re making that a reality. 

Our approach to the industry makes us unique, and the people at Kin help us excel. We’re a team of problem solvers, collaborators, builders, and dreamers who are passionate about creating positive change in the lives of our customers and in our industry. Kin is more than just our name – it’s how we treat each other. That’s one of the many reasons we’ve been recognized as a great place to work by Built In, Forbes, and Fast Company.

EEOC Statement

Kin is proud to be an Equal Employment Opportunity and Affirmative Action Employer. We don't just accept difference – we honor it, nurture it, and celebrate it. We don’t discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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Location

Located in the historic Merchandise Mart Plaza, Kin's office is located directly off the Brown and Purple line stops, overlooking the Chicago River.

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