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Email Marketing Manager

| Chicago

 

GoHealth has an ambitious mission: to improve the health care system in America. Achieving this mission relies on hiring and developing great people, which is why our team is our top priority. We encourage employees to do their best work through innovation and risk taking. Our environment is fun yet constructive, thanks to leaders whose doors are always open. And most importantly, we’ll never stop investing in you and your career.

The GoHealth Marketing team engages with millions of current and potential GoHealth customers with the goal of growing their satisfaction and usage of the GoHealth agency. The Marketing Operations team is looking for an Email Marketing Manager to help drive increased consumer engagement and retention through marketing automation. This person will be managing the creation, execution, and optimization of targeted lifecycle campaigns to retain customers, convert prospects, and build positive interactions with users who interact with GoHealth. The Email Marketing Manager will report to the Vice President of Marketing Operations and will work closely with the marketing channel, operations, and creative teams to optimize conversion, coordinate marketing messaging, and report on campaign results.

Additionally, this person must be a subject-matter expert in email creation, targeting, and delivery, as this individual will not only be a primary user for these tools but also be responsible for the use of these as communication streams across the organization.

Responsibilities:

  • Create and execute outbound marketing campaigns (email, text) to influence and maintain the consumer lifecycle.
  • Determine the optimal customer journey and segmentation for a health insurance shopper based on existing and discovered data.
  • Develop robust testing plan to A/B test ideas aimed at increasing conversions and interactions, lowering costs, and increasing program value.
  • Manage outbound messaging unit costs, vendor relationships, and necessary functionality to drive marketing campaigns.
  • Work with the channel, design, and operations teams to create high-quality material and coordinated messaging.

Qualifications

  • Bachelor’s degree in Marketing, Advertising, Communications, or related field.
  • 3+ years of hands-on email marketing experience.
  • Experience or familiarity with marketing automation and customer journey tools such as Autopilot, Marketo, Salesforce, Blueshift, and Hubspot
  • Experience leveraging task automation and data routing tools like Zapier and Segment.
  • Experience with HTML/CSS, front-end programming languages, and MySQL a plus.
  • Experience with web analytics tools such as Google Analytics and Heap.
  • Experience with A/B and rapid iterative digital marketing tests
  • Basic knowledge of responsive design

 

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS

Location

Our company is in the River North area with plenty of coffee shops and restaurants. GoHealth is near the Chicago Brown line and bus stops close by.

What are GoHealth Perks + Benefits

Culture
Eat lunch together
Daily Stand Up
Open Door Policy
Team-Owned Deliverables
Team-Based Strategic Planning
Group Brainstorming Sessions
Open Office Floor Plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Company Sponsored Family Events
Acme co. sponsors family oriented events Semi-annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Pet Friendly
Acme Co.'s pet policy is Occasional bring your pet to work days.
Fitness Subsidies
Professional Development Benefits
Diversity Program
Lunch and Learns
Acme Co. hosts lunch and learn meetings once per quarter.
Cross-Functional Training Encouraged
Promote From Within
Mentorship Program
Our mentorship program includes Career mentoring.
Customized Development Tracks

Additional Perks + Benefits

Happy hours, ping-pong tournaments, and more company-sponsored events. Gym Membership Subsidies
Company Sponsored Health & Wellness Initiatives. Employee Referral Bonuses. Open Vacation Policy.

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