Email Marketing Manager at The Mom Project

| Chicago
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The Mom Project is seeking a full-time Email Marketing Manager to build and optimize our B2B outreach and drive job seeker community engagement. We’re looking for someone who’s a scrappy swiss army knife of email marketing -- equally comfortable digging into both the technical and the creative, with a knack for data.

What the job will entail:

  • Oversee email at The Mom Project end-to-end, including technical ownership of email platform, campaign execution, reporting, and master email calendar management
  • Create and execute strategic email marketing plans to support both sides of our business -- driving job seeker community engagement and B2B acquisition and retention
  • Drive email communications for strategic marketing and community events (webinars, conferences, etc.)
  • Manage and prioritize email requests from key stakeholders across the business, including sales, business development, and executive leadership
  • Support internal and external launches of new partnerships with The Mom Project
  • Monitor The Mom Project’s email reputation and ensure email campaign deliverability within acceptable industry norms
  • Analyze and optimize key email metrics, including A/B testing
  • Measure campaign performance and report on key metrics tied to company goals
  • Work closely with cross-functional partners including product, design, sales, and sales operations

Job requirements:

  • 3+ years creating and running email marketing campaigns, including B2B
  • 1+ years managing technical aspects of email platform, including database integration
  • Proficiency in marketing automation platforms, familiarity with Hubspot and Salesforce a plus
  • Knowledge of HTML and Microsoft Excel
  • Highly comfortable operating in a fast-changing environment, startup experience preferred
  • Ability to work independently with minimal direction while also contributing as part of a team
  • Experience with account-based marketing programs a plus
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