We are looking for a detail oriented Email Marketing Specialist to join our Marketing Operations team. Email Marketing plays a critical role in leading our CRM program. Working with the Sr. Manager of CRM, you will help plan and execute on strategic communication plans for customers, analyze data and report on performance. In addition to implementing and evaluating our email campaigns, you will be responsible for laying out an email test plan supported with an agenda and roadmap for implementation as well as overseeing the analysis to action the insights. Another key responsibility will be developing an email segmentation strategy and creating content through partnership with cross-functional teams to bring new programs to market. Attention to detail, quality of work, and intellectual curiosity are all integral to success.

Reports to: Sr. Manager, CRM & Customer Experience

What you’ll do.

• Identify areas of opportunity within the email program to maximize marketing efforts with a goal of driving conversion and retention within various steps of the customer lifecycle
• Build and optimize email marketing/push campaigns in our email service provider (ESP), Braze, ensuring correct audience segmentation and logic mapping
• Develop net-new strategies working in close partnership with Product Marketing, Marketing Strategy and the Lifecycle Marketing teams
• Create an email test agenda and roadmap for implementation as well as analyze performance. Document findings and recommend strategic next steps
• Maintain and improve upon existing email marketing documentation, working with the Sr. Manager of CRM, Product Marketing and Creative teams to ensure that we maintain a complete/up-to-date view of the full communication flow by customer segment
• Build new email designs and templates in CSS/HTML based on Product and Creative team requirements.
• Flag inconsistencies in new and existing email templates, support meeting brand standards while maximizing cross-device performance and accessibility
• Partner closely with creative partners to ensure that the planned strategy is clearly understood and share in performance successes/opportunities for continuous improvement
• Work with the larger Marketing Operations and Analytics teams to ensure that accurate data is being captured to support marketing strategy and results analysis
• Be a steadfast advocate for email best practices while continually scoping new technologies within the email landscape that support personalization and innovation

What will help you be successful.

• Ability to quickly learn and adapt to new technologies.
• Will be expected to develop a comprehensive understanding of our marketing automation capabilities within Braze and improve upon current processes. 
• Knowledge of HTML/CSS best practices preferred, aptitude to learn basic CSS/HTML/SQL in the first 30-days required.
• Excellent attention to detail. Works independently with exceptional time management and prioritization skills.
• Experience analyzing data and communicating findings to cross-functional stakeholders.
• 1-3 years of proven experience in a detail-oriented role strongly preferred.
• Experience with flawless execution of customer-facing email communications preferred (not required). 

Who we are.

Root Insurance is the nation’s first licensed insurance carrier powered entirely by mobile. We were founded on the belief that the services you need for everyday life should serve you better. That’s why we base insurance coverages on you, not your demographic. It’s the way insurance should be. And it’s all conveniently in an app.

What draws people to Root.

Our early success is in large part due to our unwavering standards in hiring. We recognize that our product is only as good as the people building and promoting it. We look for individuals who find solutions by going through the cycle of ideation to implementation with curiosity, rigor, and a highly analytical lens. Ask anyone who works here and you’ll hear similar reasons for why they joined:

Autonomy. For assertive self-starters, the opportunities to contribute are limitless.

Impact. By challenging the way it’s always been done, we solve problems that have a big impact on our business.

Collaboration. We encourage rich discussion and civil debate at every turn.

People. We are inspired by the collection of crazy-smart people around us.