Position Title: Email Marketing Specialist
Location: Virtual, United States
Employment Type: Full-Time
Onsite, Remote or Hybrid: Remote
Department: Marketing
Hiring Manager: Senior Director, Demand Generation and Growth Marketing
Travel: None
COMPANY SUMMARY:
Here at Aprimo, our mission is to empower the marketing organizations of today to build the brands of tomorrow. Aprimo is a pioneer of the marketing resource and digital asset management space, and we deliver an innovative, industry-leading SaaS solution that changes the way companies like AT&T, National Park Foundation, Laborie, and Bank of America work, create, collaborate, and learn in order to deliver exceptional brand experiences at scale.
Aprimo helps enterprises unleash the power of their content by providing a marketing automation software and digital asset management software that manages the behind-the-scenes activities involved in marketing. Our product allows companies to manage content planning, creation and distribution all in one place, store content and media in a shared repository, and receive in-depth insights into how content performs.
Founded in 1998, Aprimo has nine offices internationally, including Chicago headquarters, and offers a flexible work-from-home/remote-work policy.
Named a Leader in Digital Asset Management (DAM) and Marketing Resource Management by Forrester and winner of the 2021 Tech Cares Award for our work with Aprimo HELPS, we build on the power of our people to make an impact both in our industry and in our communities.
POSITION SUMMARY:
Aprimo is seeking a highly motivated Email Marketing Specialist who will be responsible for supporting the strategic planning and optimization of our email channel. This position will further develop Aprimo's relationship with our customers, prospects and partners throughout their entire lifecycle, while driving higher customer retention and lifetime value.
WHAT YOU WILL BE RESPONSIBLE FOR:

• Engage users and drive value: In partnership with stakeholders, develop and build email journeys that engage audience, drive lead conversions and increase customer lifetime value.
• Continuous improvement: Identify new opportunities to improve audience segmentation, content, timing, and frequency. Conduct testing including subject lines, email copy, layouts and CTAs that improve conversion. Manage a structured and documented testing plan to continually improve performance.
• Build and execute: Manage the daily set-up of one-time and automated email campaigns, content and message optimization, mobile-responsive email template creation & editing (HTML), list segmentation, deployment, and reporting.
• Create a personalized experience: Identify opportunities to create a more personalized experience based on available data.
• Collaborate across teams: Collaborate with the internal design team to create visually compelling templates and graphics that support email best practices.
• Deliver a great inbox experience: Ensure cross-browser/email client compatibility.
• Monitor deliverability: Monitor IP performance and inbox placement and take corrective action to improve IP/domain reputation and deliverability as needed.
• Reporting: Create performance reports including data from Google Analytics, Salesforce and internal databases to analyze campaign performance, provide performance transparency to stakeholders, and drive actionable recommendations.
• Data integrations: Partner with the Rev Ops to integrate data sources needed to support email campaigns.
• Be a resource and drive channel innovation: Serves as subject matter expert on platform capabilities, automation processes, customer lifecycle development, deliverability and email marketing best practices. Keep up with evolving platform and industry changes and proactively implement to support goals.

CANDIDATE QUALIFICATIONS & WHY YOU'RE A GREAT FIT FOR THE ROLE:

• The Essentials
  • A minimum 3 years of work experience in a similar role or equivalent experience
  • Experience in Pardot, Hubspot, Marketo or similar
  • Data-driven and insightful; recognizes patterns and can translate those into action-oriented recommendations
  • Experience running A/B testing and organizing email lists
  • Proven track record for developing and executing successful online marketing programs
  • Hubspot or Marketo certifications are a plus
  • Programming skills: HTML, CSS or Dreamweaver are a bonus
• Additional Successful Qualities
  • Ability to adapt to changing priorities based on organizational needs
  • Strong time-management and self-organization skills
  • Self-starter mentality with the ability to work independently
  • Strong and professional communication skills - written, verbal, and presentation

APRIMO CULTURE & WHY YOU'LL LOVE WORKING HERE:

• Forward-thinking, progressive and employee-first culture
• Casual environment and highly-relaxed dress code that mirrors a "Silicon Valley" atmosphere
• Self-managed/unlimited PTO, flexible work schedules, and a work-from-home/remote-work policy that allows for flexibility and values work-life balance
• In a recent internal survey, 89% of staff cited work-life balance as being one of the most rewarding aspects of working at Aprimo!
• Organizational culture that is based in collaboration/open communication and offers a team-based environment that values multiple perspectives and fresh thinking
• Employees are provided a great deal of autonomy and personal freedom in their individual roles, which allows team members to be self-starters who can leave an immediate impact and lasting footprint within the organization
• Diverse environment that promotes DEI efforts and includes Aprimo HELPS, an employee resource group (ERG) that is dedicated to giving back to our local communities

APRIMO BENEFITS WE OFFER:

• Bonus program that pays out quarterly
• Competitive benefits coverage that begins on the first day of employment, and includes:
• Medical benefits with low premiums and choice of two programs (PPO or High Deductible)
• Dental benefits with choice of two programs (PPO or HMO)
• Vision benefits program
• Health savings account (HSA)
• Flexible spending accounts (FSA) for medical care, dependent care, and commuter/transit benefits
• 401(K) savings plan that matches the first 4% of compensation at 100%, and the next 2% at 50%
• Basic life insurance covered at 100% and twice the base salary, with additional voluntary/optional coverage available
• Disability insurance covered at 100% for 10 weeks for short term disability and covered at 50% for long term disability
• For both biological and adoptive parents, maternity leave is paid at 100% for up to twelve weeks and paternity leave is paid at 100% for two weeks
• Employee Assistance Program (EAP) that provides employees with mental health resources and therapy consulting

PHYSICAL REQUIREMENTS:

• Must be able to remain in stationary position, often standing or sitting for prolonged periods and performing sedentary work that primarily involves sitting/standing
• Must be able to move about to accomplish tasks or moving from one worksite to another
• Must be able to perform light physical work that includes lifting or moving objects up to 20 lbs. or medium work that includes moving objects up to 50 pounds on occasion
• Must be able to communicate with others to exchange information, including conveying detailed or important spoken instructions to others accurately, loudly, or quickly
• Must possess the ability to receive detailed information through oral communication at normal speaking levels
• Must be able to repeat motions that may include the wrists, hands and/or fingers (i.e., repeated typing, etc.)
• The worker is required to have close visual awareness to perform an activity and to assess the accuracy, neatness and thoroughness of the work assigned, such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.
• This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, etc.

EEO STATEMENT:
Aprimo provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender identification, national origin, age, disability or genetics. In addition to federal law requirements, Aprimo complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
ADA STATEMENT:
Aprimo is required to make a reasonable accommodation to the known disability of a qualified applicant or employee if it would not impose an "undue hardship" on the operation of the employer's business. Undue hardship is defined as an action requiring significant difficulty or expense when considered in light of factors such as an employer's size, financial resources and the nature and structure of its operation.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)