Email Marketing Specialist

| Chicago
Job Description
As an Email Marketing Specialist at Avant you’ll be the linchpin to executing all email programs, as well as a key voice in strategic communications for customer acquisition and experience. You’ll help execute and improve the entire email process to ensure we’re reaching the right customers at the right time, including segmentation, executing campaign delivery, managing reviews/approvals, tracking performance and recommendations for optimization. This is a unique growth opportunity; the role will evolve as our tech stack develops and this individual will be a key voice in that process.

What you do at Avant:

  • Execute day-to-day email campaigns from end to end, including customer segmentation, creation of creative assets (with creative team) and validation of sends. 
  • Track and report on email performance KPIs and use to drive further optimizations (Deliverability, opt out rate, click through, conversion, etc) 
  • Execute a thoughtful A/B and multivariate testing regimen (subject lines, layout, creative, time + frequency, segmentation, etc.)
  • Collaborate with legal & compliance to ensure we are growing in a responsible manner
  • Be our inhouse email communication expert, provide valuable insights across departments (ie. provide operational or transactional email enhancement)
  • Utilize data to provide additional insights into testing strategies for email channel. 
  • Create and maintain proactive and actionable reporting tools to identify further optimizations.
  • Proactively identify and resolve technical data upload and/or structure concerns that could affect email performance.
  • Continuously track and ensure ISP performance for email deliverability, SPAM compliance, and email list management.

What you might own at Avant:

  • Responsible for day-to-day email marketing activities: email and campaign creation, scheduling, testing, tagging and delivery of strategic programs. 
  • Manage one-off and automated campaigns through our email service provider or marketing automation platform. 
  • Ensure list accuracy with regular audits of email sends using SQL to verify that the right customer is getting the right email at the right time.
  • Rectify technical issues related to HTML/dynamic templates, list segmentation, suppressions, and reporting. 
  • Test, measure and optimize campaigns through various techniques including A/B testing, personalization, creative, timing and targeting.

Why you are a fit for Avant:

  • Bachelor’s Degree in Computer Science or related field
  • 2-5 years experience executing email campaigns using ESP or marketing automation platform. 
  • Strong analytical skills and ability to use data and metrics to continually optimize marketing campaigns
  • Knowledge of basic SQL, HTML/CSS - a big plus. 
  • Experience working with Responsys, a plus
  • A passion for problem solving and naturally detail-oriented

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Technology we use

  • Engineering
  • Product
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • TypescriptLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • DjangoFrameworks
    • Ruby on RailsFrameworks
    • MySQLDatabases
    • JIRAManagement

Location

Located on Chicago's scenic riverwalk, we're surrounded by trendy restaurants, a thriving startup community, and easy access to public transportation.

An Insider's view of Avant

What’s the vibe like in the office?

The vibe is positive and encourages fun, but also strives for growth through hard work and innovation. I would also say Avant is a “come as you are” environment where people are able to bring their whole selves to work, which leads to diverse viewpoints and great ideas.

Liz

Software Engineer

How do you collaborate with other teams in the company?

Because of the nature of my role, I’m constantly collaborating and working with other teams. Program management is like being a traffic cop, at the intersections of every vertical within the business unit; I stop and start traffic, provide estimates on travel time, and route drivers down the right street if they get lost.

Molly

Customer Success Manager

What are some things you learned at the company?

The new projects we launch for our bank partners are really exciting because of all the learning opportunities they present. These projects require a substantial amount of collaboration between teams, so everyone is growing and learning from one another as we go. It's pretty awesome!

Marq

Tech Quality

What does your typical day look like?

70% of my day is working on code. 20% of my day is spent on unblocking other junior engineers or reviewing code. 10% of my day is in meetings. 100% of my day is spent having fun! =)

Hebron

Software Engineer Team Lead

What are Avant Perks + Benefits

Avant Benefits Overview

We offer group Medical, Dental, and Vision coverage, as access to a 401(k) plan, generous parental leave, commuter benefits, and unlimited vacation time. We have a free gym on site at our Chicago office and other great perks like daily free lunch, a fully-stocked kitchen with beer on tap, casual dress code, a game room, and company happy hours.

Culture
Volunteer in local community
We love being in Chicago! We'll run donation drives for local schools, pack lunches for city shelters, host events for young people interested in fintech, and whatever else comes up!
Friends outside of work
Eat lunch together
Intracompany committees
Like the Diversity & Inclusion Committee and the Fun Committee, to name a few.
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Acme Co. provides employees with a flexible work schedule that includes Flexible start and end times.
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Acme Co. hosts company outings Quarterly.
Free Daily Meals
Game Room
Stocked Kitchen
Happy Hours
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Paid industry certifications
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