Email Marketing Specialist

| Chicago | Hybrid
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Job Description

As an Email Marketing Specialist at Avant you’ll be the linchpin to executing all email programs, as well as a key voice in strategic communications for customer acquisition and experience. You’ll help execute and improve the entire email process to ensure we’re reaching the right customers at the right time, including segmentation, executing campaign delivery, managing reviews/approvals, tracking performance and recommendations for optimization. This is a unique growth opportunity; the role will evolve as our tech stack develops and this individual will be a key voice in that process.

What you do at Avant:

  • Execute day-to-day email campaigns from end to end, including customer segmentation, creation of creative assets (with creative team) and validation of sends. 
  • Track and report on email performance KPIs and use to drive further optimizations (Deliverability, opt out rate, click through, conversion, etc) 
  • Execute a thoughtful A/B and multivariate testing regimen (subject lines, layout, creative, time + frequency, segmentation, etc.)
  • Collaborate with legal & compliance to ensure we are growing in a responsible manner
  • Be our inhouse email communication expert, provide valuable insights across departments (ie. provide operational or transactional email enhancement)
  • Utilize data to provide additional insights into testing strategies for email channel. 
  • Create and maintain proactive and actionable reporting tools to identify further optimizations.
  • Proactively identify and resolve technical data upload and/or structure concerns that could affect email performance.
  • Continuously track and ensure ISP performance for email deliverability, SPAM compliance, and email list management.

What you might own at Avant:

  • Responsible for day-to-day email marketing activities: email and campaign creation, scheduling, testing, tagging and delivery of strategic programs. 
  • Manage one-off and automated campaigns through our email service provider or marketing automation platform. 
  • Ensure list accuracy with regular audits of email sends using SQL to verify that the right customer is getting the right email at the right time.
  • Rectify technical issues related to HTML/dynamic templates, list segmentation, suppressions, and reporting. 
  • Test, measure and optimize campaigns through various techniques including A/B testing, personalization, creative, timing and targeting.

Why you are a fit for Avant:

  • Bachelor’s Degree in Computer Science or related field
  • 2-5 years experience executing email campaigns using ESP or marketing automation platform. 
  • Strong analytical skills and ability to use data and metrics to continually optimize marketing campaigns
  • Knowledge of basic SQL, HTML/CSS - a big plus. 
  • Experience working with Responsys, a plus
  • A passion for problem solving and naturally detail-oriented
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SqlLanguages
    • SwiftLanguages
    • TypeScriptLanguages
    • TypescriptLanguages
    • ReactLibraries
    • DjangoFrameworks
    • FastAPIFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • DremioDatabases
    • AWSDatabases
    • GCPDatabases
    • TealiumDatabases
    • SegmentDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • RockerboxAnalytics
    • AbstractDesign
    • CanvaDesign
    • FigmaDesign
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ContentfulDesign
    • XDDesign
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • SmartsheetManagement
    • NotionManagement
    • WordpressCMS
    • ContentfulCMS
    • Twilio FlexCRM
    • MailChimpEmail
    • ResponsysEmail
    • BrazeEmail

Location

Located in the Merchandise Mart just off Chicago's scenic riverwalk, we're surrounded by trendy restaurants, a thriving startup community, and easy access to public transportation.

An Insider's view of Avant

Margaret, smiling in a grey jacket and black top with a gold necklace

What’s the vibe like in the office?

The diversity of characteristics that make up our team is what makes Avant great. We proactively explore ways to play to the strengths and uniqueness of our culture and stay connected whether Avantees are in person or remote. We are working hard to preserve the key elements of our culture — which are centered around relationships — as we scale.
Margaret, smiling in a grey jacket and black top with a gold necklace

Margaret

Chief Operating Officer
Sharity, smiling with her arms crossed, wearing a white top and black jacket

What does your typical day look like?

It starts with reviewing my project prioritization list to determine whether anything should be modified (Legal follows the agile methodology for project management). Then I usually spend my day meeting with business and risk partners where I act as a strategic legal partner. From there, I take the necessary action to address and clear my list.
Sharity, smiling with her arms crossed, wearing a white top and black jacket

Sharity

Senior Manager, Legal
Dave, smiling at the camera in a suit

How has your career grown since starting at the company?

As soon as I started, it was clear that I had the ability to make a difference at the company. My feedback was taken seriously and resulted in multiple different operational changes even though I was in an entry level position. I’ve now been with Avant for more than 9.5 years, and in that time I’ve held more than seven different roles.
Dave, smiling at the camera in a suit

Dave

Director, Compliance Advisory
Amanda, smiling at the camera in a white top

What is your vision for the company?

Put simply, our focus is on moving financial lives forward. We do this by offering credit products designed to be within reach for the millions of Americans with non-prime credit. These individuals have historically been underserved and don’t have a lot of options, but we want to change that.
Amanda, smiling at the camera in a white top

Amanda

Chief Marketing Officer
Pritam, smiling at the camera in a light-colored buttondown shirt

How would you describe the company’s work-life balance?

Avant has a deeply ingrained culture of understanding and empathy towards parents. We all wear multiple hats, and Avant respects that being a parent is one of the most critical roles we can play. From flexible hours to managers encouraging parents to attend their child’s school events, Avantees are encouraged to prioritize their duties as parents.
Pritam, smiling at the camera in a light-colored buttondown shirt

Pritam

Senior Manager, Product Management

What are Avant Perks + Benefits

Avant Benefits Overview

We offer group Medical, Dental, and Vision coverage, generous parental leave, commuter benefits, and unlimited vacation time. We have a gym on site at our Chicago office and other great perks like a fully-stocked kitchen with beer on tap, casual dress code, a newly-remodeled office on the Chicago River, and company happy hours.

Culture
Volunteer in local community
We love being in Chicago! We'll run donation drives for local schools, pack lunches for city shelters, host events for young people interested in fintech, and whatever else comes up!
Partners with nonprofits
In 2022, Avant engaged with the community by mentoring underrepresented students and demystifying STEM careers, providing school supplies to children in foster care and cleaning up local parks
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Quarterly engagement surveys
Hybrid work model
Employee awards
Flexible work schedule
Remote work program
Our remote work program includes work from home and the option for most employees to work remotely as needed.
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Adoption Assistance
Avant's adoption assistance plan provides reimbursement of adoption-related expenses for up to $5,000 per adoption, for up to two adoptions.
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Floating holidays
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
In-office Avantees receive a meal stipend for $10/day meal delivery right to our kitchen.
Free snacks and drinks
Company-sponsored happy hours
Relocation assistance
Fitness stipend
Home-office stipend for remote employees
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Continuing education available during work hours
Online course subscriptions available
Paid industry certifications

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