Email & Push Notification Campaign Specialist

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Are you ready to contribute to a dynamic digital marketing team growing a global business?

 

Groupon’s mission is to become the daily habit in local commerce and fulfill our purpose of building strong communities through thriving small businesses by connecting people to a vibrant, global marketplace for local services, experiences and goods. In the process, we’re positively impacting the lives of millions of customers and merchants globally. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. If you want to take more ownership of your career, then you're ready to be part of Groupon.

 

The Email and Push Notification Campaign Specialist develops and deploys email and push campaigns for multiple business units. As the ideal applicant, you are proficient in CRM, push, and email campaign programs. You should be familiar with email execution, email performance metrics and project management fundamentals. The Email & Push Campaign Specialist will also be able to multi-task and work collaboratively with marketing, merchandising, product development and other departments.

 

We're a "best of both worlds" kind of company. We're big enough to have resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact. We're curious, fun, a little intense, and kind of obsessed with helping local businesses thrive. Does that sound like a compelling place to work?

 

Responsibilities:

  • Lead the development and execution of email and push campaigns

  • You will run step-by-step process of email campaigns, including, but not limited to, coordination with design and editorial, defining template structure with merchandising, structuring A/B tests, setting up campaign and delivery, and reporting on results

  • Identify optimization opportunities for email and push components
  • You will develop a deep understanding of campaign performance by running reports to track trends in email and push engagement metrics and financial performance
  • Work closely with the merchandising team on calendar planning, project prioritization and performance tracking
  • Serve as a backup to all email and push marketing execution

 

Qualifications:

  • Bachelor's degree in Business or Marketing or equivalent professional experience

  • 5+ years of email marketing experience
  • Deep knowledge of email standard methodologies and experience designing and executing A/B/n tests
  • You have strong attention to detail and organizational skills, including prioritizing multiple projects
  • Possess strong analytical skills, with the ability to independently derive insights from data
  • You have the ability to work well in a fast-paced environment and adapt quickly to change

 

 

Groupon provides a global marketplace where people can buy just about anything, anywhere, anytime. We’re enabling real-time commerce across an expanding range of categories including local businesses, travel destinations, consumer products, and live or lively events. At the same time, we are providing advertising options and tools that merchants can use to grow and manage their businesses. Culturally, we believe that great people make great companies and that starting with the customer and working backward moves us forward. Community matters to us on an internal, local and global scale—it’s fundamental to our company’s growth and to the well-being of the world at large. We also value self-awareness, candor, lunch and WiFi. If we match with you, please apply to join us.

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Location

Our headquarters is nestled alongside the Chicago River in the bustling River North neighborhood, close to both blue and brown line CTA trains.

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