Sprout Social is seeking a driven and collaborative marketer who will manage a number of marketing programs across Sprout Social's enterprise accounts in order to help drive pipeline, develop opportunities and create new conversations. Our marketing team has helped us reach 30,000+ customers worldwide including the Chicago Bulls, Sony Electronics, Indiana University, Make-a-wish Foundation, Edelman, and Subaru. These businesses rely on Sprout to create stronger relationships with their customers through social media.
The Enterprise Marketing Strategist will be responsible for a number of multi-touch, multi-channel account based marketing campaigns (1:1, 1:Few, & 1:Many) that support our company's pipeline and revenue goals. Reporting to the Director of Enterprise Marketing, you will be a key player in partnering across the organization to orchestrate creative and unique programs and become a true ally to the Sales organization.
We're looking for someone with a strong background in B2B marketing, field marketing, account based marketing and/or demand generation, that includes the planning, execution and ROI tracking. This individual is not afraid to roll up their sleeves to get the work done and welcomes the opportunity to sit at the table and brainstorm ideas with the team.
As a key member of the Marketing team, you will run point on designing and executing scalable awareness and demand generation Account Based Marketing programs. You'll do this by utilizing digital marketing, social media, email and other tactics in coordination with those marketing peers to drive pipeline. You will become a key partner across teams including Sales, Revenue Marketing and Product Marketing to constantly tune and optimize campaigns to increase conversion, ROI and drive pipeline. In partnership with the Marketing Ops and Sales Ops teams, you will track, analyze and report on campaign performance across all channels. Through campaign development and alignment with the Sales organization, you will develop a deep understanding of the key accounts, their influencers and decision- makers, to target them efficiently and effectively with optimum value propositions and messaging to generate interest and engagement. As a trusted partner to the Sales organization, we are looking for someone that will proactively identify gaps, trends, and opportunities to continue to drive the business forward.
Qualifications
These are the minimum qualifications that our hiring team is looking for in this role:

• 3+ years of B2B demand generation experience, including campaigns, events and virtual programs
• Experience partnering with the sales organization to drive pipeline
• Knowledge and understanding of key technologies - SFDC, Marketo (Pardot), Outreach.io (Salesloft), Tableau, and ABM Platforms (i.e. 6Sense or DemandBase)
• Experience using data to make decisions and knowledge of reporting techniques with the ability to provide relevant, accurate data and analysis to influence business planning and strategy

Additionally, these are the preferred qualifications that would indicate a particularly strong candidate:

• Experience working with and building relationships with a cross-functional and geographically dispersed team
• Excellent verbal communication, organization, project management, and writing skills
• Experience working for a B2B SaaS company

Within 1 month, you will:

• Experience Sprout's in-depth onboarding, covering everything from our company mission and values, hearing directly from executives and founders, to deep training on our products and the value that Sprout delivers to our customers
• Make a plan with your manager to set initial priorities, align on expectations for your role, plant goalposts for your career, and learn about Sprout's approach to Enterprise Marketing
• Establish regular check ins with key stakeholders

Within 3 months, you will:

• Build connections with members from other teams through active networking and community building
• Understand key personas, messaging and value propositions
• Understand and become comfortable with team/sales goals and reporting tools
• Contribute to ongoing campaigns

Within 6 months, you will:

• Have your first performance conversation with your manager, where you'll discuss your accomplishments in your role and work together to build goals for your professional growth
• Own projects/campaigns from creation, execution and reporting
• Contribute to strategy and idea generation

Within 12 months, you will:

• Become primary go-to person for day-to day enterprise campaigns and reporting
• Run campaigns leveraging ABM Platform
• Become an expert in ABM platform capabilities and a resource for the sales organization
• Contribute to strategy development

Of course what is outlined above is the ideal timeline, but things may shift based on business needs and other projects and tasks could be added at the discretion of your manager.
About Sprout Social Sprout Social powers open communication between individuals, brands and communities through elegant, sophisticated software. We are relentless about solving hard problems for our customers and committed to both customer and team success. Our team's shared belief in Sprout's mission promotes a culture of openness, empowerment and fun.
We're proud to regularly be recognized for our team, product and culture. Our benefits program includes:

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
• High-quality and well-maintained equipment-your computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental well-being of our team

• Ongoing education and development opportunities via our Grow@Sprout program, employee-led diversity, equity and inclusion initiatives and mentorship programs for aspiring leaders
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members
• Beautiful, convenient and state-of-the-art offices in Chicago's Loop and downtown Seattle, for those who prefer an office setting

Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. For those that prefer an office setting, this role may be based in our Chicago or Seattle locations. If you prefer to work from your home, we can accommodate that for many locations across the United States. We are not set up in all states, however, so please take a look at the drop down box in our application to see whether your state is listed.
Sprout Social is proud to be an Equal Opportunity Employer and an Affirmative Action Employer. We do not discriminate based on identity - race, color, religion, national origin or ancestry, sex (including sexual identity), age, physical or mental disability, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged or sealed convictions, or any other legally recognized protected basis under federal, state, or local law. Learn more about our commitment to diversity, equity and inclusion in our 2021 DEI Report .
If you need a reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information. We'll do all we can to ensure you're set up for success during our interview process while upholding your privacy, including requests for accommodation. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.
For more information about our commitment to equal employment opportunity, please click here (1) Equal Opportunity Employment Poster (2) Sprout Social's Affirmative Action Statement (3) Pay Transparency Statement .
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