Event Marketing Specialist
About G2 Crowd
G2 Crowd’s real-time and unbiased user reviews help you objectively assess what is best for your business. Until recently, selecting business solutions was hard, risky, and inherently biased. G2 Crowd empowers business buying decisions by highlighting the voice of the customer. Our review platform leverages more than 480,000 independent and authenticated user reviews read by nearly 1.4 million buyers each month. Our model brings transparency to B2B buying - changing the way decisions are made.
About the Role
We are looking for a talented and hardworking Event Marketing Specialist to join our marketing team. You'll be working on the demand generation team and will be responsible for bringing the G2 brand to the public through interacting in person with customers, prospects, and G2 Crowd users.
Responsibilities
- Work with the Senior Event Marketing Specialist to organize and staff customer and sponsored events
- Travel frequently - up to 50% or more of your time will be flying from event to event for onsite activations
- Manage contractors onsite at events to collect reviews, leads, and build relationships with the G2 Crowd community
- Track and report on the success of each event using CRM, Email Marketing, Project Management, and similar systems
- Drive marketing influenced pipeline and generate MQL’s through onsite activations and support of the Sales team
- Build relationships with customers, prospects, and G2 Crowd users on a one-to-one basis
- Interact with key decisions makers and account holders at some of the largest and most well known software and services companies
Requirements
- Capable of standing comfortably for up to 8 hours a day, working longer than usual hours, and traveling frequently
- Ability to manage resources, budgets, and onsite personnel
- Analytical skills to forecast and identify trends and challenges in the software, services, and events realm
- Demonstrated ability to take initiative and interact with all levels of management
- Capacity to manage multiple projects simultaneously
- Most importantly, SMILE frequently and enjoy talking to all types of people!
Why we love G2 Crowd
G2 Crowd was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. G2 Crowd is a place where people can be authentic and grow, find meaning and passion in work, and be motivated to succeed by a supportive group of coworkers. We pride ourselves on creating an environment where people can enjoy coming to work every day, by supporting our employees in their professional and personal lives.
Our Process
We encourage all candidates to review our interview process to best prepare themselves on what to expect as a candidate of G2 Crowd.