Events Marketing Director (Chicago, IL)

| Chicago
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Your Challenge:

At HIMSS, we are a catalyst for change in the health and wellness ecosystem. As one of the largest and most experienced global healthcare associations, it is our responsibility to lead this revolution. Our mission is to reform health globally through information AND technology. Our staff, nearly 300 world-wide, are vital to achieving that mission. We are looking for team members who are curious to ask "What if...?" and have the tenacity to fight for the change we believe in. Join HIMSS to be part of the transformation of health and wellness.

This position is responsible for the strategic growth and product development strategy for the HIMSS Global Conference & Exhibition, including the development and execution of marketing plans andsales promotion strategies to help drive revenue and maintain audience engagement throughout the year. Responsibilities include the development and implementation of product, market, channel, target and promotional strategies; the development and implementation of programs and materials that promote sales development of Global Conference (GC) event sponsorships and activities; and the measurement of these activities to determine success and future programs. This position is also responsible for brand strategy and governance to ensure HIMSS brand message and tone are consistent across all channels.

Essential Functions:

  • In concert with Sales and Event teams, drive the development and execution of strategic growth for the HIMSS Global Conference.
  • Partner with sales to develop and implement strategic sales marketing plans to achieve corporate objectives for sponsorship sales.
  • Oversee and direct staff in the creation and execution of marketing plans to drive event attendance, sponsorships, product sales and brand initiatives. Practice and instill in staff a culture of partnership and openness with HIMSS staff, members and external partners.
  • Plan and oversee the development of marketing and sales promotion materials including brochures, digital and print ads, prospectuses, presentations, sales kits, ePushes, etc.
  • Build consensus among business owners, outside collaborators, and other team stakeholders on GC branding, marketing approach, timing and budget.
  • Maintain the HIMSS brand identity by partnering with the Writing & Content teams to ensure it is consistent across the enterprise, in compliance and evolves as the health information and technology market evolves.
  • Identify, select and manage relationships with external firms and suppliers to support outsourced marketing projects including but not limited to development and execution of marketing plans, brand assessment and market research. Direct internal and external marketing resources for creative input, graphic design, content creation, and other activities as needed.
  • Maintain sound internal control over financial reporting for the areas under your management.
  • Perform other related duties as required or assigned that contribute to the effectiveness of the department.

What you will need to be successful:

  • Bachelor's degree in marketing; an MBA is preferred.
  • A minimum of 8 years' overall experience in marketing with at least 3 years in direct supervision of a diverse marketing team.
  • Extensive knowledge in creating traditional and e-marketing campaigns, sales campaigns, marketing plans and strategies, and market research, including plan development, brand development and management, and list development.
  • Demonstrated financial management skills to create and manage budgets, and to achieve financial expectations.
  • Customer-focused with assertive, self-confident personality.
  • Experience navigating a lean and fast-paced environment.
  • Excellent written and verbal communication and presentation skills. Effective listener. Ability to articulate and to sell ideas and concepts.
  • Outstanding interpersonal skills. Strong personal integrity.
  • A collaborative spirit and winning attitude, with experience in team concept development.
  • Superior planning skills, both strategic and tactical.
  • Demonstrable computer skills: Word, Excel, PowerPoint and Outlook.
  • Previous experience in a professional society, trade association or healthcare management a plus.

Why we love HIMSS, and why you will, too:

  • Diverse, collaborative and winning team environment.
  • Flexible working arrangements, opportunity to work 100% remote.
  • Comprehensive healthcare coverage.
  • Generous paid time off, including time off to volunteer!
  • Wellbeing programs to support all of your emotional, physical and financial needs
  • Emphasis on continuous learning and development.

Are you a Changemaker?

Together, we'll do amazing things for healthcare.

HIMSS is an Equal Opportunity Employer: Vets/Disabled
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Technology we use

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An Insider's view of HIMSS

What's something quirky about your company?

Being a mission-based organization, we have the unique opportunity to make monumental and meaningful impact. Driving change in Healthcare is no easy task, but in an ecosystem that is hungry for innovation, our position allows us to collaborate with the market and improve outcomes.

Jonathan

Vice President Product Management

What does your typical day look like?

My day at HIMSS is about fielding incoming tasks and prepping for meetings for the day and the week. I work on the small goals for the week, the month, and into the future. I keep my larger goal in mind – to raise my company’s profile in the national and international media and that helps set my priorities

Diana

Senior Director, Strategic Communications

How does the company support your career growth?

My manager provides great feedback, encourages and supports me to take on new projects and responsibilities, both within and outside the scope of my role, as well as my pursuit of personal development. I feel that this support has nurtured my career progression at HIMSS, and that HIMSS values me as an employee and is invested in my success!

Jolie Rivera

Senior Events Manager

How do your team's ideas influence the company's direction?

Informatics projects at HIMSS strategically collaborate with industry to support us in achieving our mission to reform the global health ecosystem through the power of information and technology. We spearhead standards-based approaches to address critical health challenges globally.

Christina

Vice President Informatics

What's the biggest problem your team is solving?

We're working hard to create a top notch user experience. It could be on the technical side, solving problems with scale or improving a flaky feature. It could also be on the design and product side, making sure our features are intuitive and valuable to our users. We collaborate closely to find simple, innovative solutions to continuously improve.

Vince

Engineering Manager

What are HIMSS Perks + Benefits

HIMSS Benefits Overview

Benefits that meet you where you’re at and grow with you.

Culture
Volunteer in local community
HIMSS provides you with volunteer paid time off.
Friends outside of work
Eat lunch together
Intracompany committees
Our Changemaker Champion team was nominated to integrate our core values.
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Diversity
Highly diverse management team
Unconscious bias training
Mean gender pay gap below 10%
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
HIMSS Flexible Spending Account (FSA) helps employees cover out-of-pocket medical expenses with pre-tax contributions of up to $2,750 annually. We offer both medical and limited purpose FSA.
Disability Insurance
HIMSS provides disability insurance premiums covered at 100%.
Dental Benefits
Vision Benefits
Health Insurance Benefits
HIMSS offers two health insurance plans through BCBS-IL, PPO and High Deductible.
Life Insurance
HIMSS provides life insurance up to 1x your salary with a maximum of $350,000. Premiums covered at 100% by HIMSS.
Pet Insurance
Wellness Programs
Onsite Gym
Mental Health Benefits
HIMSS partners with wayForward to provide outcome based emotional well being support.
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Flexible Work Schedule
Remote Work Program
Family Medical Leave
HIMSS offers up to 12 weeks of unpaid, job-protected leave per year, as well as maintained health benefits, for any employee eligible under the Family and Medical Leave Act (FMLA).
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications

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