Field Marketing & Events Manager, Brand Marketing
WHO WE ARE
Centro delivers software and services to automate digital media operations for more than 1,000 leading agencies and brands.
Our comprehensive ad tech platform, Basis, supports the planning, reporting, and financial reconciliation of direct, programmatic, search, and social media, all in one place.
We are deeply committed to building software that will change the ad tech industry for the better and are equally dedicated to building an inclusive culture of highly motivated individuals who create a positive and supportive environment together. We invest in our culture and support our employees so they can do their best work.
Centro is headquartered in Chicago, with beautiful offices also in Toronto, Dallas, Denver, and New York to name a few. Post-COVID, many of us will be returning to one of our offices (by choice, not requirement -- we believe results matter more than where they are produced). Our employees have the flexibility to work in one of our office locations, completely remote, or a hybrid of the two. Please note, we are hiring on a remote working basis only in the U.S. and Canada.
ABOUT THE TEAM
This team of highly motivated and innovative thinkers develops positioning, content, and programming for Centro’s brand, services, and product, Basis. Powered by cross-functional collaboration across the larger Marketing team and the company, they go above and beyond by further establishing Centro as a leader in the advertising industry and uniquely positioned as a technology innovator.
WAYS YOU’LL CONTRIBUTE
You will be part of a cross-functional team that supports Centro’s brand across company events and marketing programs. Reporting in the SVP, Brand Marketing, every week will be different from the next with a variety of projects. You will contribute by:
- Being a key addition to the Marketing team, handling a wide range of events – virtually and in person, from 10 people to 1000+, and for both external and internal audiences
- Regularly brainstorming and identifying creative and impactful event experiences for the company’s brand, products, and services
- Research venues, negotiate contracts, and manage vendor relationships
- Adhering to Centro brand guidelines and ensuring the brand and company are well represented at events, speaking engagements, and programs
- Owning and project managing events from start to finish including; conceptualization, detailed proposals, budgets, logistics, timelines, vendor relationships and negotiations, internal and external communications and post event follow-up
- Applying program management expertise to Events vertical, implementing event management software, building out event-specific marketing websites and streamlining registration forms & event email cadences
- Overseeing planning and execution of annual company-wide summits, including agenda and content development, vendor relations management, budgets and branding
- Maintaining operational responsibility for event sponsorships, production costs, promotional products and client training programs
- Identifying and securing speakers, special guests, and/or entertainment for each event
- Assist with onsite logistics, including set up, registration, name badges, event collateral, troubleshooting, and coordination with venue staff
- Coordinating invitations and managing registration
- Managing marketing events calendar
- Developing and maintaining relationships with regional, national, and international associations and event / trade organizations
- Actively pitching Centro for non-paid and paid speaking engagements
- Maintaining regular communication cadence between internal, corporate, and vendor partners
- Partnering with sales leaders to plan, design, and flawlessly execute regional, national, and international events
- Leading measurement and analysis of event metrics (registration, attendance, conversions) and coordinating post-event surveys
- Analyzing the success of each event and propose new improvements to the attendees’ experience and impact for the company
- Establish and manage a marketing ‘dashboard’ that tracks ROI, effectiveness of marketing investments on leads and pipeline
WHAT YOU BRING TO THE TABLE
- 3-5+ years of event planning and marketing experience
- Past work that demonstrates your successful execution of large-scale marketing events to small VIP get-togethers
- Excellent problem solving and time management skills
- An unwavering attention to detail
- Ability to work independently and collaborate across teams
- Adaptive, proactive and growth mindset
- Inquisitive and confident personality
- Strong negotiation skills
- Frequent creative ideas that wow internal stakeholders, and mesmerize clients
- An appetite to learn and keep learning about the advertising and adtech industries
- Existing knowledge and experience with event management systems
- Willingness to travel (15%)
BONUS POINTS
- Hidden talent and/or unique passion
- Experience working in ABM platforms like 6sense and Demandbase
- Email automation programs experience (HubSpot/Pardot or similar)
- Winning record with Rock Paper Scissors
- Experience with Splash event marketing platform
- Bachelor’s degree in Marketing, Business or related field or equivalent professional experience
ANYTHING ELSE?
Don't think you have all the skills required for this role? That's okay, we recognize that experience can be built in many ways. If you have relevant skills that are not reflected in your resume, we welcome your candidacy and encourage you to share more in an optional cover letter, even if your experience doesn’t match our exact requirements.
LIFE WITH CENTRO
We take care of our people and believe that Centro’s success depends on the growth and well-being of each one of our team members.
We provide a thoughtful perks and benefits package including competitive 401k/RRSP matching, mental health support, a funded health savings account, paid sabbatical, generous parental leave, a flexible work environment and time off policy, and more.
We are proud to be an equal opportunity employer are committed to building teams of Centrons that are diverse in thought, perspective, and culture. We celebrate all team members regardless of gender identity, sexual orientation, race or cultural background, religion, disability, and age. Our employee-led communities enrich our culture of uniqueness, inclusivity, and empowerment.