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Field Marketing Manager

| Chicago

FourKites is hiring our first Field Marketing Manager (FMM) to join our Marketing team! This highly creative, data-driven, and strategic individual will help us with our Field Marketing efforts, including lead generation and qualification, as well as pipeline acceleration for sales.

This strategic FMM will partner with the Sales team and own field-level demand creation to achieve revenue goals while working with a variety of channels, including in-person and virtual events, sales collateral, and account-based efforts. We are looking for someone who has a proven track record of building and delivering innovative and integrated field marketing strategies and programs that achieve business goals, while being on time and on budget.

Responsibilities:

  • Build and execute integrated regional strategic marketing programs aligned to regional sales priorities and revenue targets, including but not limited to demand generation campaigns, executive programs, field events, account-based efforts, direct mail, email marketing, and content marketing.
  • Work cross-functionally to oversee the timely execution of the field marketing plan; collaborating closely with sales development to ensure strong follow through
  • Track, measure, and report on pipeline metrics on a weekly basis, including overall pipeline health and marketing contribution to pipeline
  • Build and maintain ongoing communications with sales, ensuring the field understands marketing plans, activities, and program results
  • Understand buying process for FourKites’s offerings and provide support and enablement through content and campaign training
  • Plan and host online and in-person events to create sales opportunities, accelerate existing sales opportunities, and deepen our existing customer relationships
  • Ensure successful delivery of field events, including: materials creation, event messaging/marketing, signage, giveaways, contract negotiation, vendor relations, site selection, registration, agenda scheduling, staffing, on-site production, F&B, & logistics.
  • Conduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams
  • Complete monthly budget and results analysis and be able to pivot based on results
  • Manage account-based marketing activities, in partnership with sales and marketing, including: identifying target accounts, developing strategy, executing campaigns with the support of cross-functional teams.

Requirements:

  • Bachelor’s in marketing or related discipline
  • 5+ years of marketing experience in B2B enterprise software or SaaS
  • Field marketing or sales enablement experience
  • Proven experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy
  • Experience partnering with an enterprise sales team
  • Strong written and oral communication
  • Entrepreneurial and work well in a rapidly changing environment
  • Creative, innovative, and think outside the box
  • Highly organized and proficient at managing multiple projects at a time
  • Data-driven and able to draw insights from complex marketing data
  • Ability to travel 20% as required

FourKites is the fastest-growing predictive supply chain platform, backed by top-tier VC firms in Silicon Valley, Boston and Chicago, delivering real-time visibility and execution for Fortune 500 companies and third-party logistics firms. Using a proprietary algorithm to calculate shipment arrival times, FourKites enables customers to lower operating costs, improve on-time performance, and strengthen end-customer relationships. With a network of more than four million GPS/ELD devices, FourKites covers all modes including ocean, rail, parcel and over-the-road. The platform is optimized for mobile and equipped with market-leading end-to-end security. We look for smart, agile, creative team players who are ready to roll up their sleeves and deliver for our customers.

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Technology we use

  • Engineering
    • RubyLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • SQLiteDatabases

Location

Modern office space with panoramic views of downtown Chicago. Located in the Ogilvie Transportation Building, that's connected to all of downtown!

An Insider's view of FourKites, Inc.

What are some social events your company does?

The team at FourKites makes sure to take time to get a little competitive. Happy hour at SPiN allowed the teams to bond over snacks, libations and some fierce ping pong skills.

Amanda

Talent Manager

What projects are you most excited about?

We are working on a project to add functionality to our platform that will increase our customer’s visibility and add flexibility to our integrations. This has required collaboration between multiple departments to ensure that the scoping of the multiple product enhancement tickets are detailed and address the problems of all stakeholders.

Ashley

Manager, Carrier Operations

How has your career grown since starting at the company?

I started with FourKites as executive admin support & office manager. Several months into the role, I discussed growth opportunities with my manager and expressed an interest in moving into the HR function. The company supported my growth by sponsoring my SHRM certification and at my 1yr anniversary, I officially transitioned into a HR role!

Sara

HR Manager & Office Manager

What are FourKites, Inc. Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Intracompany committees
FourKites has the "Fun Committee" to help create new happy hour ideas, spirit weeks, summer and winter parties, new swag ideas and co-ed sports teams.
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
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