Field Marketing Specialist
Who’s Ansarada?
Ansarada is a global B2B SaaS business with a big vision for a world where every business, in every critical decision, is always ready to act. The company was born out of an absolute belief in companies and the people who found, run and advise them. We’re on a mission to achieve this with our SaaS platform and world class team who are based in five main hubs: Sydney, Ho Chi Minh, Chicago, New York and London.
Our AI-powered intelligent information platform enables businesses to know, raise and realise their potential, and gives confidence to businesses in every decision – from knowing exactly what they have, to where they‘re going and what they need to get there.
Field Marketing plays a crucial role in driving sales development, building pipeline, increasing partner engagement, supporting account-based selling. This position will report to the VP of Sales and Head of Marketing (Australia). As someone who is very detail oriented with great communication skills, you’ll be responsible for driving top-of-the-funnel opportunities and mid-funnel pipeline acceleration for sales and partners via the execution and management of field activities (trade shows, partner events, lunch & learns, workshops, associations, executive round-tables, thought-leadership speaking engagements, etc.).
What you'll do?
- Implement demand generation and account-based marketing campaigns
- Monitor and maximise results from inbound prospects, driving conversion to MQLs and SQLs
- Execute events that drive MQLs and SQLs (bias towards customer events in partnership with Sales vs. industry events)
- Support selling motions by adapting and delivering communications materials to Sales and enable and excite
- Regionalizing content and creating new content that engages customers and corporates
What we're looking for?
- SaaS and Enterprise marketing. Proven B2B experience in scale-up growth environments. Prefer some knowledge of the advisory space, M&A and Enterprise market.
- Global & Local: Has implemented global programs in the region - capable of taking direction, content and initiatives and implementing. Has the smarts to know when to push back and when to get on with it.
- Marketing Platforms: Competency to use our platforms. Salesforce, Pardot, Google, Kentico. Basic HTML. Strong on analysing data.
- Customer & Sales Engagement: Evidence of effectiveness in engaging with sales through events, sales comms and customer engagement. An out-of-the-box thinker.
Our Goal
Turning our goal of disrupting an entire industry sector into reality requires a diverse group of passionate, creative, and innovative people. We'll help you raise your potential through both career and personal development opportunities, and you’ll enjoy all the benefits you would expect from a fast-growth technology company.
Take a virtual tour of our Sydney headquarters with our CEO Sam Riley here.
With the greatest respect, applications will not be accepted from recruitment agencies.