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Global Industry Marketing Manager – Financial Services

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Company Description

ServiceNow is making the world of work, work better for people. Our cloud‑based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We're growing fast, innovating faster, and making an impact on our customers' and employees' lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we're on the 2020 list of FORTUNE World's Most Admired Companies.®
 
We're looking for people who are ready to roll up their sleeves and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.
 
Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Job Description

Job Title: Global Industry Marketing Manager – Financial Services
Location: Santa Clara, San Francisco, Chicago, New York

Work matters. It's where we spend a third of our lives. And the workplace of the future is going to be a great place. At ServiceNow, we put people at the heart of everything we do. We're dedicated to bringing a smarter way to workflow TM to people everywhere.

People matter. Our people have a passion for learning, building, and innovating. Whether you're an engineer, a sales professional, a finance professional, or anything in-between, our roles aim to provide each person with meaningful impact and plenty of space to grow."

Role: 

We seek an action-oriented industry marketer who is craving to be part of a great company in a fast-growing industry. We need someone that will thrive as an individual contributor to our talented industry team. This person will be responsible for supporting the marketing strategy and driving key elements of the industry solution's content, messaging, and enablement to support our overall goal of establishing ServiceNow in the financial serveries industry. This position reports to the Sr. Director, Industry Marketing.

The ideal candidate is a self-starter who demonstrates attention to detail and quality. The candidate needs the ability to clearly present our value proposition from specialist to the c-suite and describe how we help customers achieve their business outcomes.

 What you get to do in this role:

  • Drive awareness around financial services industry thought leadership, customer success, solutions, assets, partners and customer community.
  • Work across product management, field go-to-market, sales, and marketing teams to develop messaging, value propositions, and supporting collateral that describe the unique benefits of ServiceNow for organizations and the implications for the future of work.
  • Create content for thought leadership, sales enablement, and pipeline demand generation, including white papers, eBooks, blogs, scripts, sales training, success guides, internal communications, industry, and ServiceNow-sponsored events.
  • Present content to internal and external audiences, including sales kickoff, sales training, executive briefing center, Knowledge, Now at Work, webinars, industry conferences, and analyst briefings
  • Help support key conferences and regional events - including speaker selection, content reviews, and messaging support.
  • Champion the buyer's journey and deliver content and assets to appropriate stages for a great user experience and campaign optimization.
  • Helps develop and deliver sales training content to improve funnel and sales performance.
  • Act as a spokesperson for ServiceNow products and solutions.
  • Identify, validate and develop cross-organizational use cases for our products and solutions. 
       


Qualifications

To be successful in this role, we need someone who has:

  • Natural empathy for and understanding of customers' needs across multiple types of organizations and industry sub-verticals.
  • The ability to generate ideas for how our products can make our customers and partners more successful.
  • Creative messaging skills with ability to translate technical information to value- and benefit-focused content.
  • Passion about technology and the possibilities of shaping the future of how people work.
  • The ability to be both hungry and humble
  • Curiosity about new technologies and markets, and how customers in financial service industries use technology to drive innovation and efficiencies

Qualifications

Basic

  • Bachelor's degree or equivalent experience
  • 8+ years of industry marketing or marketing experience 
  • Experience working in or marketing to the Financial Services industry
  • Knowledge of the Financial Services buyer
  • Content curation/development experience targeting Financial Services audiences
  • Experience in insight-driven, content-led marketing working with the business and marketing leadership
  • Excellent written communication skills

Preferred 

  • Storytelling, content customization, project management
  • Enterprise software or SaaS experience
  • Must be comfortable with social media and community participation 
  • Excellent people skills to interact with staff, colleagues and cross-functional teams, and third parties
  • Up to 25% travel to support sales efforts and industry events, as global health situations permit 



Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at +1 (408) 501-8550, or [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.


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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • ReactLibraries
    • Node.jsFrameworks
    • MariaDBDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • PostgreSQLDatabases

Location

176 N Racine Ave, Chicago, IL 60607

An Insider's view of ServiceNow

What’s the vibe like in the office?

The culture at this company is to take people's uniqueness, their superpowers — who they are at their core — and figure out how to raise them up for their benefit and the company's benefit.

Christine

Vice President of AMS Solution Consulting

What does your typical day look like?

If I could clarify one thing about being an engineer, we're a lot more collaborative than people think. Engineers can be seen as always sitting by themselves in front of a computer in a dark room and code just streaming down it. However, we work closely with project managers and designers to create the best product for customers.

Viviana

Senior Machine Learning Engineer

How does the company support your career growth?

My experience with Launchpad was humbling and eye-opening. I connected with many other early career individuals and discussed imposter syndrome. Being able to voice that and not feel alone in that feeling, I was like, "Wow. I don't have to know everything." There's still room for me to grow, and there's grace there.

Alexander

Diversity and Inclusion Analyst

How do your team's ideas influence the company's direction?

In this expanding hybrid world, people conduct millions of transactions on a regular basis, creating more data and processes to manage. So, continuing to offer new solutions, while scaling to the expectations of the modern world, is a challenge we are excited to take on. We are driving new levels of productivity, automation, and innovation.

Pat

Chief Technology Officer

What does career growth look like on your team?

Since joining ServiceNow, I've built out my leadership team, and 60% are women. My goal for my team is to create opportunities and a platform to showcase the incredible impact that they're having on the business, whether that's having them lead a critical initiative with cross-functional visibility or present during a C-suite meeting.

Vanessa

President, ServiceNow.org

What are ServiceNow Perks + Benefits

ServiceNow Benefits Overview

We make work better for people—including our own. From work environments that help us do our best work, to benefits and a culture that encourage employees to stay healthy, happy, engaged, and growing, we keep our people at the center of everything we do.

Culture
Volunteer in local community
Open door policy
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Onsite gym
Professional Development Benefits
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Online course subscriptions available

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