Global Industry Product Marketing Director, Government at ServiceNow (Remote)

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Company Description

ServiceNow is making the world of work, work better for people. Our cloud‑based platform and solutions deliver digital workflows that create great experiences and unlock productivity for employees and the enterprise. We're growing fast, innovating faster, and making an impact on our customers' and employees' lives in significant and important ways. With over 6,900 customers, we serve approximately 80% of the Fortune 500, and we're on the 2020 list of FORTUNE World's Most Admired Companies.®

We’re looking for people who are ready to jump right in and help us build on our incredible momentum, our diverse, engaged workforce, and our purpose to make the world of work, work better.

Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.

Job Description

Job Description 

Job Title: Global Industry Marketing Director – Government  
Location: Santa Clara, San Francisco, Chicago, New York 

Work matters. It's where we spend a third of our lives. And the workplace of the future is going to be a great place. At ServiceNow, we put people at the heart of everything we do. We're dedicated to bringing a smarter way to workflow TM to people everywhere. 

People matter. Our people have a passion for learning, building, and innovating. Whether you're an engineer, a sales professional, a finance professional, or anything in-between, our roles aim to provide each person with meaningful impact and plenty of space to grow." 


The Industry Product Marketing Team is at the forefront of our company’s growth, helping the world to understand our unique value and its relevance by industry. We seek a passionate marketer who can define the best program of action to excite and mobilize Global Government. In this role, you will distill our platform and products into compelling value propositions that motivate audiences toward deeper engagement with ServiceNow. Your role in helping us to reimagine the future of work will require thought leadership, action-orientation, commitment to excellence and incredible teamwork. This individual contributor role reports to the Sr. Director, Industry Marketing.

 What you get to do in this role: 

· Define ServiceNow’s value proposition for Global Government and create the narrative for the key buyer personas 

· Contribute to scalable marketing program for Government by creating compelling content across a variety of asset types (research, white papers, presentations, data sheets, release communications, customer stories, e-books, etc.) and communication platforms ( .com, social, blogs, webinars, email, events, community and more)

· Partner with product management to craft release-related deliverables, and to ensure alignment between product-level and industry-level messaging and taxonomy; ensure relevance of messaging to industry audiences 

· Provide field go-to-market enablement content based upon that team’s strategies for effective selling and value-based selling principles. Relationships include linkages to Partner, Analyst and Client Advocacy teams 

· Collaborate with linked global marketing teams to create end-to-end marketing that drives scale and value, and which is designed with localization and personalization in mind. Linked teams include campaigns and pipeline demand generation, regional and account-based marketing, public relations, internal communications and brand. 

· Present content to internal and external audiences, including sales kickoff, sales training, executive briefing center, Knowledge, Now at Work, webinars, industry conferences, and analyst briefings 

· Help support key conferences and regional events - including speaker selection, content reviews, and messaging support 

· Champion the buyer's journey and deliver content and assets to appropriate stages for a great user experience and campaign optimization 

· Help develop and deliver sales training content to improve funnel and sales performance 

· Act as a spokesperson for ServiceNow products and solutions 

· Identify, validate and develop cross-organizational use cases for our products and solutions 


To be successful in this role, we need someone who has: 

· 12+ years of industry marketing experience or insight-driven, content-led marketing with a majority of time spent in Government 

· Natural empathy for and understanding of customers' needs

· Excellent written and verbal communication skills 

· Excellent people skills to interact with colleagues, cross-functional teams, and third parties 

· The ability to be both hungry and humble 

· Must be comfortable with social media and community participation

· Up to 25% travel to support sales efforts and industry events, as global health situations permit

· Bachelor's degree or equivalent experience 

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at +1 (408) 501-8550, or [email protected] for assistance.

For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.

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Where we are

Before COVID, we were in a new building on Lake and Racine in the West Loop. Right now we're physically distanced but trying to stay social connected!

What are ServiceNow Perks + Benefits

ServiceNow Benefits Overview

We make work better for people—including our own. From work environments that help us do our best work, to benefits and a culture that encourage employees to stay healthy, happy, engaged, and growing, we keep our people at the center of everything we do.

Volunteer in local community
Full-time employees get 20 hours per year to volunteer with the non-profit of their choice.
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K) Matching
Starting in 2019
Company Equity
Employee Stock Purchase Plan
Purchase company stock at a 15% discount semi-annually
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Starting in 2019 - 20 weeks for birthing parent, 12 weeks for non-birthing parent
Flexible Work Schedule
Remote Work Program
Work remotely on occasion as needed.
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Starting in 2019 - 20 hours a year starting in 2019
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
With an in house craft beer geek procuring
Casual Dress
Commuter Benefits
Pre-tax contribution plan for commuter expenses - transit and parking
Company Outings
Site social activities periodically
Game Room
Shuffle board, pool table, table games and more!
Stocked Kitchen
Happy Hours
Every Thursday!
Professional Development Benefits
Tuition Reimbursement
Up to $5,250 reimbursed annually for qualified expenses
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Online course subscriptions available

An Insider's view of ServiceNow

What’s the vibe like in the office?

This is an idea space. It’s a place where we’re all operating on the same wavelength. We’re all interested in what we’re working on, right? And you hear it in people’s voices. You see it in people’s work.


Software Developer

What does your typical day look like?

There’s never a day where I don’t feel like I’m doing something purposeful or valuable to my team or company.


Business Systems Analyst

How does the company support your career growth?

It’s a good place to be in, in that it’s a company that’s growing very fast, but it doesn’t have that big company feel. You don’t feel like a number in a system and you can articulate and know where you want to go. There are people here who can help you get there.


Account Executive

What’s the vibe like in the office?

ServiceNow is unique because the people in this company are so incredibly special and unique. I can't think of enough kind words and amazing words to say about them. They really are my family.


Senior Manager, Global Sales Development

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