Growth Marketer

| Chicago

Description

 

GoHealth has an ambitious mission: to improve the health care system in America. Achieving this mission relies on hiring and developing great people, which is why our team is our top priority. We encourage employees to do their best work through innovation and risk taking. Our environment is fun yet constructive, thanks to leaders whose doors are always open. And most importantly, we’ll never stop investing in you and your career.

Job Description

The GoHealth Marketing team engages with millions of current and potential GoHealth customers with the goal of growing their satisfaction and usage of the GoHealth platform. The growth function on the marketing team runs hundreds of acquisition, engagement, upsell, cross-sell and education campaigns every year across each stage of our customer journey – acquisition/nurturing, conversion, retention, and referral. We carefully engage in a “test, learn, and scale” methodology across all of our digital experiences, running dozens of tests at any point in time designed to rapidly improve our customer experience and drive significant business results. 

In this role, you will work closely with engineering, product managers, and channel marketers, and marketing operations to lead efforts to grow and retain our GoHealth customer base.

Responsibilities:

  • Deeply understand our customers and what needs they’re seeking to fill when they come to our platform. Understand what drives them to choose us over someone else, remain with us, or churn.
  • Work cross-functionally with the marketing organization and the product/engineering teams to create prioritized hypotheses on product offering and product experience iterations that can increase productivity of digital traffic by optimizing conversion and/or increasing “share of wallet”
  • Translate customer insights into hypothesis-based A/B tests designed to increase our performance against KPIs focused on customer acquisition, satisfaction, and retention. Prioritize; run, measure and learn; work with marketing operations to scale/implement positive learnings
  • Publish and maintain a learning agenda and repository of previous insights and learnings for the marketing organization and create a culture of data-driven learning in the organization

Experience & Skills: 

  • Bachelor's degree required (ideally in a quantitative field )
  • 2+ years of work experience in marketing, growth, strategy consulting or business operations
  • Strong A/B testing experience
  • A “love” of data – ability to manipulate data and use metrics to drive business results; excel experience is a “must” and SQL experience is preferred
  • Experience working cross-functionally (bonus points for experience working with creative teams and engineers)
  • Expert at project management, able to independently manage multiple projects at various stages at one time
  • Familiarity with Web analytics toolsets such as Google analytics

Additional Information

  • Open vacation policy
  • 401k match program
  • Medical, life, dental, and vision benefits
  • Flexible spending accounts
  • Subsidized gym memberships
  • Commuter and transit benefits
  • Professional growth opportunities
  • Casual dress code
  • Generous employee referral bonuses
  • Happy hours, ping-pong tournaments, and more company-sponsored events
  • GoHealth is an Equal Opportunity Employer
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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages

Location

214 W. Huron Street , Chicago, IL 60654

What are GoHealth Perks + Benefits

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Company sponsored family events
Acme co. sponsors family oriented events Semi-annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Fitness Subsidies
Professional Development Benefits
Diversity Program
Lunch and learns
Acme Co. hosts lunch and learn meetings once per quarter.
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes Career mentoring.
Customized development tracks

Additional Perks + Benefits

Happy hours, ping-pong tournaments, and more company-sponsored events. Gym Membership Subsidies
Company Sponsored Health & Wellness Initiatives. Employee Referral Bonuses. Open Vacation Policy.

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