Growth Marketing Manager (Remote Eligible)

| Remote

THIS IS A REMOTE ELIGIBLE POSITION
 

BacklotCars, a KAR Global brand, is looking for a Growth Marketing Manager (User Activation + Retention) to join our team. This position will focus on growing our business by optimizing and increasing the percentage of users who fully activate.  In addition to activation optimization, the Growth Marketing Manager will also function as an expert in retention metrics. Reporting to the Vice President of Marketing, the position will develop a deep understanding of the main drivers for user adoption and loyalty.

 

Key Responsibilities:

  • Analyze large amounts of qualitative and quantitative data and work with data analysts to identify key opportunities and areas for optimizations
  • Define and hit aggressive targets for driving loyalty, preventing churn and retaining customers
  • Monitor and report on campaign progress weekly/monthly/quarterly. Present updates on strategy and results regularly
  • Use data to identify areas for improvement in the existing CRM strategy
  • Partner with Product and Data teams to construct a testing roadmap based on an ROI framework
  • Collaborate with Sales and Product teams to develop messaging, creative and promotions, where appropriate
  • Must be willing to travel up to 15%, including some international travel.

 

The successful candidate must have the following skills and experience:

  • Minimum of 5 years of marketing experience
  • Experience with designing and executing A/B tests
  • Excellent Excel and data analysis skills; ideally familiar with Domo and Mixpanel
  • Highly curious, motivated, proactive, and adaptable to a fluid environment
  • Strong written and verbal communication skills and the ability to work effectively with cross-functional teams
  • Bachelor’s degree in Marketing, Business, Business Analytics, or related field

 

Preferred skills include:

  • Experience with data extraction using SQL
  • Interest and ability to focus on innovation and experimental strategies to drive incremental revenue and grow the business
  • Knowledge of general user lifecycle KPIs and optimization strategies
  • Background in CRM and digital marketing, product marketing or product management at an internet startup (particularly a marketplace) is a plus

 

Who We Are:

BacklotCars ​is an online marketplace for auto dealers and is changing the way they buy/sell wholesale vehicles. Through BacklotCars, auto dealers, auto finance, and rental car companies can transact without having to go to physical auctions. Our end-to-end solution is truly seamless for dealers, as BacklotCars provides vehicle inspections, transportation, and inventory finance.

Our mission is to make wholesale easy so dealers can be more successful. The team at BacklotCars includes professionals from both inside and outside the auto industry, which gives us a unique perspective on its problems and innovative solutions. We blend our deep expertise in the auto industry and technology to modernize auto wholesale.

We were founded in Kansas City and graduated from 500 Startups, a prestigious accelerator in Silicon Valley. Since launching, we’ve seen tremendous growth and now help dealers buy and sell thousands of cars each month all across the United States.

We are looking for individuals who share our growth mindset, and who are ready to execute ideas that will change an industry. If you are excited about marketplace growth and next-generation technology, we want to hear from you.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • ReactLibraries
    • DojoLibraries
    • FlaskFrameworks
    • Node.jsFrameworks
    • SparkFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • TorchFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • OptimizelyAnalytics
    • ConfluenceManagement
    • JIRAManagement
    • SalesforceCRM

Location

Our Chicago office is located in River West on the North Branch of the Chicago River. We have free shuttles to major train stations and CTA lines.

An Insider's view of KAR Global

What's something quirky about your company?

Our culture is more like a family than colleagues. One of my favorite aspects about this office is our Parents-designated Slack channel—an online team collaboration site. It is a great reminder we aren’t just employees, but we can be moms and dads at work, shamelessly sharing fun stories about our personal lives.

April

Senior Product Manager

What's the biggest problem your team is solving?

KAR Global’s DevOps teams are always solving unique problems, but tackling complexity is the real challenge. We’ve found that meaningful solutions come when we don’t focus on fighting fires reactively and instead work collaboratively on building proactive frameworks and implementing forward-thinking processes.

Brandon

Jr. DevOps Manager

What does your typical day look like?

We start the day with a 15-minute huddle to talk about progress from the day before, the day’s plan and barriers to success that need to be addressed. This gives us a clear understanding of our priorities for the day. Our teams are dynamic, so every member of our project team works together each day to discuss design approaches and share ideas.

Mo-Ting

Lead Backend Engineer

What are KAR Global Perks + Benefits

Culture
Volunteer in local community
KAR Auction Services gives every full-time employee a day with pay to volunteer with your favorite cause.
Friends outside of work
Eat lunch together
Intracompany committees
We have both a local culture and company-wide wellness committee.
Daily sync
Open door policy
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Health Savings Account (HSA) also available for employees enrolled in KAR medical plan. Both individual and dependent FSA's available to everyone.
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
The annual employer contribution to HSAs is $750 for employee only coverage and $1,500 for family coverage. Contributions are prorated based on hire date.
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Offering free weekly virtual workouts courtesy of River North Gym that are also available on demand after they take place.
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 4 weeks of parental leave pay (full wage replacement) for employees within 6 months of the birth, adoption, or placement of a foster child.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
We partner with River North Gym to provide employees complimentary physical fitness options (virtual and onsite), as well as several sessions of 1:1 training with a health coach.
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Promote from within
Continuing Education stipend
Time allotted for learning
Customized development tracks
Paid industry certifications
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