Litera helps you focus on what matters.
Chicago, IL

Growth Marketing Manager at Litera

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Our Story: 
Litera, headquartered in Chicago, IL, is a fast-growing software company and one of the leading legal technology suppliers in the world. Serving more than 90% of the world's largest law firms, hundreds of thousands of lawyers use our software every day. As a company recognized as one of the best places to work, we believe professional development, rewards programs, open communication, and transparent leadership contribute to a unique and open work environment. Our employees are driven, energetic, passionate, and have the ability to make a direct impact on the future of the company. 

The Opportunity:
This individual will report to the Director, Growth Marketing, and you will be a crucial member of Litera's Growth Marketing team and help integrate the company's value propositions into the buyer's journey. You will have strategic, programmatic, and tactical/operational responsibilities related to demand creation program objectives for Litera's Drafting business unit. This role will be responsible for developing the strategy and executing marketing campaigns that generate MQLs, SQLs, and marketing influenced pipeline to scale customer revenue growth efforts to support global sales targets.

You will work closely with our Revenue, Go-to-Market, Product Marketing, Field Marketing, Marketing Operations, and Digital Demand centers. You are eager to expand Litera's brand awareness, educate and capture buyers' interest, and ultimately build a marketing influenced pipeline to exceed revenue targets. You have experience navigating a matrix-driven organization and are hands-on with executing marketing programs execution. Preferably, you understand working in legal practice, LegalTech, FinTech, Enterprise Software, or SaaS companies to effectively share personal experience and be passionate about solving real-world problems that lawyers face every day.

A Day in the Life:

  • Partner with the product marketing and content teams to design and execute demand generation programs to create compelling demand gen content and offerings mapped to buyer personas, pain points, and buying cycles
  • Forecast, analyze, and evaluate the effectiveness of all demand generation and awareness activities; report on program activities, including cost per lead, cost per response, trends, conversion to opportunity rates, contribution to sales pipeline, ROI, etc.
  • For all programs, work with content marketing to initiate landing page creation, email copy, and automated workflows to support the execution of digital programs
  • Manage and execute global virtual events, webinars, multi-touch emails, sponsorships, etc.
  • Work closely with Account Development Representative (ADR) team to improve MEL, MQL, and SQL conversion rates and lead handling processes

Role Progression 
Within 1 month, you will:

  • Familiarize yourself with Litera's products by pair-programming with cross-functional teammates, attending training sessions presented by your peers, and completing product certification in the Learn. Litera LMS
  • Meet your global cross-functional teammates and learn the nuts and bolts of our business and future vision
  • Execute on the H2 2021 demand generation strategy for the Drafting business unit
  • Partner with the Field Marketing and Product Marketing teams to deliver a comprehensive portfolio of one to many localized marketing programs that leverage and extend globally integrated marketing programs

Within 3 months, you will:

  • Across the marketing team, lead marketing program kick-off and progress meetings, develop and review program briefs for adherence to pain points, value propositions, timelines, etc. Coordinate action items and feedback on a timely basis
  • Work cross-functionally with the sales and ADR teams to align on enterprise account strategies and communicate ABM campaign performance
  • Proactively drive the coordination with regional Field Marketing & Customer Advocacy and Sales Enablement teams to deliver fully integrated marketing programs globally and locally
  • Leverage marketing automation (Marketo), CRM (Salesforce), and various demand generation tools to build programs and target list segments
  • Monitor and measure program effectiveness, including A/B testing to optimize marketing program effectiveness

Within 6 months, you will:

  • Implement best practices to track marketing programs and related digital marketing campaigns to demonstrate effective demand funnel KPI measurement
  • Develop ambitious, innovative campaign themes and persona-based messaging that supports the product vision and regularly iterate and refine those messages based on results
  • Expand Litera's brand awareness into new geographical markets
  • Develop a regular update cadence and enablement sessions with the Revenue team on marketing program impacts, plan deliverables, and timelines
  • Collaborate with the digital marketing team on acquisition and engagement demand creation programs and ensures final tactic global channel selections are appropriate for program design

About You:

  • Bachelor's degree in Marketing or Business Management or related field or equivalent work experience
  • 5+ years of relevant, B2B marketing experience, with a preference for candidates with expertise in hyper-growth technology companies
  • Strong project management skills with multiple complex stakeholder groups locally, nationally, and internationally. Management of project, budget, and resource allocation to support success and efficiency
  • Broad understanding of the utilization of digital strategies across content, video, inbound tactics, website, social media, and digital advertising such as content syndication, display, SEM, etc.
  • Data-driven with an understanding of the best practices and functions of the technology and approaches that drive marketing program excellence
  • Intellectually curious and passionate about delivering meaningful results
  • Willingness to have fun, laugh, and be part of a great team invested in collective success
  • Analytical to determine marketing effectiveness and ROI of customer engagement efforts
  • Thrive in a dynamic, agile, and fast-paced environment
  • A strong desire to keep learning new things!

What Sets us Apart? 

  • You will be challenged and encouraged to broaden your skills
  • Excellent health benefits, PTO, holiday policies, & more!
  • Opportunity to make a difference in a rapidly growing company
  • Support and collaboration across the company
  • Casual and flexible work environment
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Where we are

Our Chicago Headquarters is walking distance to all major train & bus stops. We are also just a short walk to bars and restaurants in the West Loop!

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • AngularJSFrameworks
    • ASP.NETFrameworks
    • Ruby on RailsFrameworks
    • SpringFrameworks
    • AccessDatabases
    • Microsoft SQL ServerDatabases
    • MySQLDatabases
    • SQLiteDatabases
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • Aha!Management
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • HubspotEmail
    • HubspotLead Gen

What are Litera Perks + Benefits

Litera Benefits Overview

Litera proudly offers a comprehensive suite of benefits designed to serve the diverse needs of our unique workforce. While we are committed to enhancing and expanding our benefit offerings, the information in this document is meant to familiarize you with the benefits and programs currently in place.

Your medical, dental, vision, commuter benefit, and traditional 401k payroll deductions are through a pre-tax plan. The plan provides tax savings by reducing employee premiums from gross salary prior to calculation of federal income and Social Security taxes.

Volunteer in local community
We believe in giving back to our community. All full time employees are given one Volunteer Day Off per year that can be utilized at any point. Some employees even coordinate to participate in groups.
Partners with Nonprofits
Litera partners with Cardz for Kidz, Comic Relief, Genesys Works, & more!
Friends outside of work
Eat lunch together
Intracompany committees
There is always something going on at Litera thanks to our Employee Engagement Group. From baking contests, step challenges, desk decorating, and giving back to organizations in need.
Daily sync
Open door policy
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Unconscious bias training
All hiring managers will going through certifications before hiring at Litera. In order to be a certified hiring manager, you must go through unconscious bias training.
Diversity manifesto
Diversity Employee Resource Groups
Litera's Diversity & Inclusion Champions Network has one major goal which is “to make Litera a safe space where every employee feels like they can bring their whole self to work".
Hiring Practices that Promote Diversity
Litera has completely revamped our hiring process. You can expect: inclusive job descriptions, certified pre-employment assessments, diverse interview panels, & a shift in assessing our culture fit.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Litera employees can contribute up to $3550 annually for individuals & $7,100 for families to their FSA.
Disability Insurance
Dental Benefits
Our dental plan covers 100% of preventative services, 80% of basic services, and 50% of major services.
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Our plan provides employees with free access confidential assistance to help you and your family meet the challenges that life, work and relationships can bring.
Retirement & Stock Options Benefits
401(K) Matching
Litera provides employees with a 401(k) matching plan managed by Principal. We match 4% of contributions up to $11,400 maximum on each paycheck with immediate vesting .
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Our remote work program includes working remotely on occasion as needed.
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Home Office Stipend for Remote Employees
During COVID, have provided extreme flexibility with working hours, provided all team members with a cash bonus to purchase items to enhance their “home office"
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Customized development tracks

Additional Perks + Benefits

As a global company, Litera strives to put diversity & inclusion at the forefront and make it a constant topic of conversation. Our employees come from all walks of life and we find it essential to embrace all cultures and backgrounds.

Our core values are the key driving forces behind nearly everything we do! From collaborating with one another to assisting our customers, our values are always front and center of the way we work at Litera.
Our open work setting means each team is accessible and our executives are always approachable. This focus on open communication and transparent leadership contributes to a unique and cooperative work environment.

We are extremely focused on career growth and opportunities for professional development for our employees. Our outstanding recognition program shines a spotlight on employees that go above and beyond by celebrating their hard work and wins.

Our employees are driven, energetic, passionate, and have the ability to make a direct impact within the company. We may be biased, but we believe our people are the best and brightest in the industry, and we’re always looking to expand our team!

An Insider's view of Litera

How does your team reward individual success?

Litera is very generous when it comes to rewards and recognition. Just one example of this is how we recognize top performers in the organization every quarter based on our Core Values. The individuals get to spin a virtual prize wheel where they can win anything from cash, surprise birthday parties, or a new pair of shoes picked out by our CEO!


Manager, Recruiting

How do you collaborate with other teams in the company?

Our culture is heavily focused on collaboration and growth, and everyone is approachable, from the CEO right through to the developers. Though I'm in sales, I regularly speak with our customer success, product, and marketing teams.


Vice President, International Sales

How has your career grown since starting at the company?

The best part of working here has been the opportunity to grow and learn. I started when I was 23 and have had many different roles and responsibilities on my journey with the company.


Product Manager

What is your vision for the company?

At Litera, we know that a great culture emerges from the people you hire. We hire the best and brightest, and take pride in taking care of our employees who in return, take care of us and our clients.


Chief People Officer

How do your team's ideas influence the company's direction?

I'm inspired by the talented group of people I work with. One of the many benefits of working with a small company is that everyone has a direct impact on the outcome of our business. There is a sense of pride and ownership.


Business Analyst

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