About Figo

Figo helps pet parents take better care of their four-legged friends, so they can worry less and play more. Passionate about changing how consumers view and interact with insurance, as well as holistically improving the life of pets, Figo created a pet insurance solution with today’s pet parent in mind: socially connected, on-the-go, and mobile-first. Combined with simple and affordable insurance plans, Figo delivers peace of mind to customers across America. The Figo team is diverse, dynamic, and fast-paced — and we’re seeking an energetic, self-motivated person to join us!

This position is remote-friendly, though we do have an office near downtown Chicago for employees who choose to come in and collaborate with their peers. Non-Chicago employees may be asked to travel to Chicago once or twice a year for company-wide events.

About You

You're growing in your career and ready to take on an important role in growing Figo’s customer base. You have a business mindset, always developing strategy before tactics and keeping a clear view of how your initiatives lead to measurable impact.

You’re a flexible thinker and natural experimenter - you know the rules and best practices, but also know when to try something different. While you excel at building a repeatable, sustainable demand generation machine, you’re also no stranger to innovation and the occasional growth hack.

You’re highly organized and can coordinate many moving parts, without losing sight of the big picture. You have a bias towards action, and aren’t afraid to take calculated risks. Your peers describe you as adaptable, focused, and always looking for ways to grow what you’ve been given. You are excited at the prospect of owning your role and view ambiguity as an opportunity to shape strategy and outcomes. Most of all, you are excited about being part of a dynamic team positively impacting the lives of pets and their humans!

Summary/Objective

The Growth Marketer reports to the Director of Marketing and Communications, and will work closely with our digital marketing agency and teammates in Marketing and Creative to develop and execute growth tactics across a variety of paid channels. You will plan, launch, and optimize campaigns and experiments with a focus on customer growth and revenue.

Responsibilities:

• Develop paid media strategy - continually improve our existing channels while experimenting with and helping us discover new ones

• Drive high-impact growth plans in order to learn quickly and drive ROI

• Own relationship with our digital marketing agency, facilitating the set up of new channels, audiences, campaigns, A/B testing, campaign optimization, and reporting

• Take a full-funnel approach to customer acquisition, leveraging a variety of channels to reach our target audiences

• Define success metrics and track/report on core KPIs

• Put together creative briefs and work with Creative team to develop campaign assets and refresh them on a consistent basis

• Coordinate with teams internally to align growth strategy with other cross-team initiatives in Content, PR, Technology, etc.

Our Technology Environment

• Mix of Windows PCs/laptops and MacBooks

• Variety of mobile and tablet devices

• Ticketing and project management (Dropbox, Notion, Jira, Trello, etc.)

• Cloud-based business applications and file storage (Dropbox, Office 365, Teams, etc.)

• Salesforce CRM (including omni-channel app integrations)

• Current Marketing Systems: Marketing Cloud (marketing automation), Drupal (CMS, website administration), Google Analytics (baseline web analytics)

Requirements

• 3+ years in a growth marketing, digital marketing, demand generation, or related role

• Expertise in SEM and PPC and other common types of paid initiatives

• Skilled in MS Excel and generally comfortable with technology and data analysis

• Thrives in a fast-paced environment

• Able to develop and drive key initiatives with minimal direction

• Experience developing strategy and launching campaigns in newer channels (TikTok, Reddit, Spotify, etc.) a plus

• Experience managing $500K+ annual budgets a plus

• B.S. in Marketing, Business, or related field a plus

Benefits and Perks

• Competitive Compensation

• Remote-friendly

• PTO Policy

• Health/Dental/Vision Insurance

• Pet Insurance

• Company-Paid Life Insurance

• Short and Long-Term Disability

• 401K

• Fun, pet-friendly office in River North