Head of Brand Strategy

| Chicago

The Opportunity: Morningstar’s mission is to empower investor success. We believe that when the investor wins, we all win. Our Brand is among the most trusted in financial services industry and a critical source of differentiation for our business. We are looking for a new Head of Brand Strategy to lead and invigorate our brand programs and marketing.

We are looking for an experienced leader to assume overall global responsibility for the strategy of the Morningstar master brand and to develop our global brand portfolio. In this role you will be responsible to ensure the success of a dynamic and growing team and to work with stakeholders across the firm to ensure the growing value of our brand. This role reports to Morningstar’s Chief Marketing Officer and will be located in one of our major offices, preferably in Chicago.

 

Responsibilities

  • Manage and evolve our master brand strategy including brand architecture framework, new product and entity branding, corporate advertising programs, brand research and governance and reputation programs.

  • Create and maximize marketing strategies, programs, and measures to support and grow the Company’s brands within their sphere of influence.

  • Advocate our mission, our brand relevance and our brand asset value to internal and external stakeholders.

  • Manage and develop programs to ensure brand integrity across experiences while cultivating brand innovation and relevance at all customer touch points.

  • Manage and evolve our brand agencies and production partners.

  • Build relationships with internal stakeholders to innovate solutions and new opportunities for delivering increased awareness and brand preference for the Company’s brands.

  • Communicate plans, programs, and results to executive management.

  • Work closely with other marketing team leaders to ensure differentiation across all of the company’s brands.

  • This position guides and leads the Brand team and acts as liaison across the firm for brand related business opportunities and issues.

 

Qualifications

  • 15+ years of experience in brand marketing and business leadership. Experience in financial services technology is a plus.

  • Track record of successfully leading cross-functional teams to develop and execute go-to-market strategies and multi-channel marketing programs helping coach them to their full potential and driving a spirit of continuous improvement.

  • Experience with multiple brands and managing a portfolio of brands globally.

  • Executive presentation skills to all types of audiences, including executive leadership, clients, and partners.

  • Must be data-driven and understand how to translate marketing metrics into opportunities for action.

  • Self-starter and passion for investing, committed to testing, learning, and iterating.

  • Experience developing, delivering and optimizing annual and multi-year strategic marketing plans and accompanying budgets.

  • Bachelor's degree; MBA or advanced degree preferred.

 

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Technology we use

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Location

22 W. Washington , Chicago, IL 60602

What are Morningstar Perks + Benefits

Morningstar Benefits Overview

Morningstar is proud to offer a comprehensive benefits package to eligible, full-time employees in the United States who work a minimum of 30 hours per week. Our benefits are designed to invest in your -- and your family's well-being, including investments in your health and financial future.

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Employee Assistance Program
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
The safety of our employees is very important to us. We have been operating remotely due to COVID-19.
Family Medical Leave
Adoption Assistance
Company sponsored family events
Acme co. sponsors family oriented events Annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Perks & Discounts
Casual Dress
Commuter Benefits
Happy Hours
Parking
Recreational Clubs
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Promote from within
Mentorship program
Our mentorship program includes 1-to-1 program, Career mentoring, Leadership mentoring.
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

Compensation at Morningstar is more than a salary. It’s about making positive contributions to both life and work. We give our diverse workforce the choice and flexibility they need to maintain their health, retirement plans, time, and professional growth.

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