Our vision & mission: Paro is freeing business professionals from the constraints of traditional employment by empowering them to pursue meaningful work on their own terms. In turn, we are democratizing access to the business solutions that companies need. 

What we deliver: 

Paro provides flexible finance and accounting solutions to businesses via its network of highly vetted freelance experts. Through our proprietary AI-powered platform, we match clients with the best-fit experts to solve problems and drive growth. Our carefully curated expert community provides a range of financial services to clients, from basic bookkeeping and accounting to highly specialized corporate development and strategic advisory.

The Role

Paro is hiring an individual to take ownership of our paid media channels and run our relationship with our digital agency. The ideal candidate has deep experience across digital marketing channels for B2B companies that will be directly applied toward expanding / balancing our channel mix, managing spend efficiency and growing our MQL volumes. This role will focus as granularly into campaign setup and execution as necessary while also challenging current and implementing new creative to drive better performance. Further, this role will define, test and prove new frontiers for efficient digital acquisition as well as stay on top of industry trends and best practices. 

The Head of Demand Generation will transform how our business grows going forward and must embrace both the opportunity and challenge. They will be proactive in defining new opportunities while staying extremely close to ongoing performance to drive continued optimization. They will need to be highly technical and analytical to drive execution and find proof in our transaction data. 

Core Responsibilities:

• Own the current and expanded strategy behind paid media PPC, social (Facebook & Linkedin) and other channels
• Share in execution with digital agency, balancing speed of iteration with discipline required to drive sustainable performance 
• Understand customer personas and build strategy to effectively reach and efficiently acquire targets; support the evolution of our ICPs
• Partner cross-functionally to help define strategic opportunities and priorities that support spend-efficient lead growth and, ultimately, output of our inbound sales team
• Own performance reporting for all inbound efforts, including the articulation of areas for optimization, new opportunities and ongoing testing

How you’ll add value:

• 7+ years of demand and lead generation for B2B businesses
• Deep technical knowledge of PPC, social and other paid digital acquisition channels
• Ability to strategically prioritize and uses data to inform decision making
• Strong analytical skills paired with creativity, project management and planning skills
• Highly proactive and flexible in prioritizing and producing quality results under deadline 
• Past experience working at an agency preferred
• Functional knowledge of finance and accounting industries preferred
• Bachelor's degree or comparable hands on experience

Who you are:

We’re more interested in how you add to our innovative community than formal education or experience. That said, you will shine in this role if you:

Believe that in order to be successful, you need to be surrounded with others who can be their authentic selves at work while driving forward the future of work with Paro. You value taking smart risks and having your colleague’s backs. You welcome challenges and are rigorous in ensuring all voices are heard. You are open to understanding each other’s experiences and communicating effectively together. At Paro we work hard, but we also want every employee to enjoy the journey. You work collaboratively, do the right thing, never settle and put your best work into everything you do. 

Benefits at Paro:

• Benefits - We offer a comprehensive benefits package including: medical (Blue Cross Blue Shield), dental, vision, and a 401(k) plan. Paro currently does not match 401(k).
• Vacation - We offer our employees unlimited vacation, as we believe rest and recharging allows you to bring your full self into work. In addition to unlimited vacation, we observe all federal holidays and offer unique Paro Holidays during months there isn’t a federal holiday
• Office Environment - We have a beautiful, relaxed office space in River North, steps away from public transportation. We love our pets and have a pet-friendly office for your furry friends as well.
• Remote Work - Given our company’s mission to empower professionals to pursue meaningful work on their own terms, we believe we too can accomplish great things while not always together under one roof. Therefore, we accept remote employees in the following states: IL, OH, MI, AZ, WA, PA, NJ, NY, TX, IN

More about Paro 

Join us as we shape the future of finance work. A mass migration to a workforce without boundaries is already underway, with many leading analysts predicting that 50% of the workforce will be freelancing by 2025. We recently raised a $25M Series B funding round led by Madrona Venture Group, with participation from existing investors Revolution Ventures, Sierra Ventures and KGC Capital, so we are ready and excited to invest in even greater growth as we disrupt the $500+bn antiquated finance and accounting industry!

We are an equal opportunity employer and are committed to building a company that embraces and celebrates diversity and inclusion. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status.