Head of Digital Marketing

Equilibria is a high-growth, omni-channel premium CBD platform for women. We are dedicated to restoring balance to our community - physically and mentally - through our high quality CBD products and personalized dosage & delivery support.  We are growing our team with proven, passionate, positive leaders and look forward to hearing from qualified candidates. Corporate Headquarters: River North, Chicago; Bioscience and Farm Operations: Longmont, CO. 

Role Summary 

The CBD market is exploding, predicted to climb from $5B to $24B in 2023.  With new brands entering the space every day, competitive differentiation, aggressive omni-channel distribution, and best-in-class retention marketing will set the winners apart.  Equilibria has already carved out an exceptional head start and is seeking a confident, visionary, data-driven leader to run all aspects of digital marketing — from acquisition to funnel analytics & optimization, to customer journey & retention. As a high-growth, recurring revenue, premium CBD company for women, Equilibria has delivered high double-digit monthly growth since launch, and is positioned to continue this exciting trajectory.  This role will report directly to our Co-Founder and CEO, and should have deep experience managing a cross-functional marketing team and ruthless media budget/ unit economic exigence.

Role Specifics

The Head of Digital Marketing will drive explosive growth for Equilibria, overseeing all areas of Equilibria’s digital marketing plan to hit aggressive 50% MoM revenue goals:

• • Collaborating with founders on brand identity and evolution 

  • Paid Media Management: display & retargeting on cannabis-friendly web sites, radio/podcast, outdoor, ad network, cross-promotion, featured promotion, etc. (+ social once CBD is allowed to use FB/IG/etc. ad platforms in the very near future) 

  • Influencer Marketing Management & Optimization, Collaboration with Head of Business Development to allocate budget and efforts across new and existing Influencer partners 

  • Manage all social media marketing and content teams to grow followership and engagement through organic channels (social, blog, SEO, etc),. Content Creation & Calendar Management, including developing limited edition seasonal merchandise campaigns with their own 360-degree marketing plans

  • Strategize and execute launches (via popups and private “movers/shakers”in-home salons) in key target market cities, collaborating with Head of Business Development

  • Build out Equilibria’s member Community with digital forums for members to share experience and personal journeys

  • Marketing Automation/Email Strategy & Execution

  • Customer Journey & Funnel Analytics

  • Product Marketing including Referral

Qualifications

• 5-10 years leadership role in multi-disciplinary digital marketing roles in digitally-native consumer-centric companies

• People leadership experience a must as this role will manage in-house teams as well as PR/Influencer agency (at least 3 direct reports required in previous positions)

• Must have demonstrable experience with hypergrowth, taking a company from the $1M stage to the $10M stage and beyond.

• Budget and P&L accountability