TransUnion
Chicago, IL
Hybrid

Head of Marketing, Media Vertical

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What We'll Bring

As the Head of Marketing for the TransUnion Media business, you will manage internal client relationships with executive (EVP, SVP) business leadership while developing, leading and executing marketing strategies, plans and performance-driven demand generation campaigns leveraging our integrated global marketing model. You’ll identify and drive marketing growth opportunities that deliver on the Media vertical’s business goals in close collaboration with sales leadership, channel partners, product management and business leadership.

You must be highly strategic and nimble, with a proven track record in effectively translating complex business needs and product offerings into compelling integrated and multi-channel marketing plans, programs, digital content and sales tools – preferably in the digital advertising/ad tech space for both direct and indirect buyers, including platforms, agencies, clients and partners.

The team will rely on your expertise in full-funnel acquisition and nurture campaigns (ABM experience highly desired) using a marketing automation platform (i.e., Eloqua, Marketo, Salesforce), as well as deep experience in cross-channel marketing strategies is needed, as is the ability to measure and report on program effectiveness and recommend opportunities for improvement.

The flagship Media & Entertainment vertical is focused on the US Market today however this role will help spearhead any global expansion to other TU regions.

What You'll Bring

15 years of successful marketing experience with focus on data or technology solutions in a B2B or agency environment

Bachelor’s degree in marketing, communications or equivalent

Professional history of building relationships and collaborating cross functionally in a large and complex client business and matrix environment

Exceptional communication and writing skills, including the ability to present to senior executives

Creativity, flexibility and initiative with the ability to accept delegated responsibility, work independently and collaborate in group settings 

Ability to manage multiple projects and resources concurrently with acute attention to detail

Excellent prioritization and organizational skills

Impact You'll Make

Serve as Head of Media & Entertainment vertical marketing, operate as a trusted partner and leader to the Media vertical and build long-term client value by efficiently delivering marketing strategies, plans, solutions, execution and results that are in line with marketing budgets, global business objectives and vertical priorities and growth.

Anticipate vertical’s marketing needs, and lead the development, management, execution and measurement of marketing plans and programs designed to solve those needs with marketing support teams

Build the necessary knowledge of Media vertical market, customer segments, solutions, and unique value proposition at the business and product levels in order to inform actionable marketing plans and develop, track and report on success and campaign performance metrics and KPIs to vertical leadership

Proactively take ideas to Media vertical leadership and challenge them when necessary

Work closely with vertical leadership to create the marketing budget, monitor expenses, and recommend changes to marketing activity at a minimum quarterly, based on performance goals and budget

Utilize thought leadership, industry research, advertising, solutions collateral, webinars, trade shows, proprietary events, public relations, social media, partnerships, etc. to initiate and develop multi-channel, integrated B2B marketing campaigns

Own project management from conceptualization, initiation, creative brief development, pre-campaign process, content and creative alignment, and campaign execution with assigned resources to ensure projects are of the highest standards and completed on time and within budget

Drive alignment and support among sales leadership and their associates by collaborating with and educating them on program objectives to strengthen campaign follow-up and accelerate the customer buying journey

Perform other related duties as assigned

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What are TransUnion Perks + Benefits

TransUnion Benefits Overview

At TransUnion, our associates are our greatest asset. However, we understand that work is only one part of our associates’ lives. We recognize the importance of providing a healthy balance between work and home because that’s really where being a force for good starts.

Culture
Volunteer in local community
We provide U.S.-based associates with a Volunteer Time Off day each year which can be used to donate time outside the office to a cause that matters to them. We also offer a matching gift program.
Partners with nonprofits
TransUnion partners with non-profits such as Child Rescue Coalition and Credit Abuse Resistance Education (CARE).
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
We offer virtual yoga and meditation, fitness classes and sponsored races.
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Employee stock purchase plan
15% discount on TU stock twice a year
Performance bonus
Charitable contribution matching
We offer a matching gift program for associates who choose to make financial contributions to their selected causes. TransUnion will match up to $2,000/ yr for each associate.
Child Care & Parental Leave Benefits
Childcare benefits
Care@work provides backup childcare and eldercare for TU associates.
Generous parental leave
Family medical leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Annual holiday party, company BBQ and take your child to work day
Vacation & Time Off Benefits
Unlimited vacation policy
Paid volunteer time
We provide U.S.-based associates with a Volunteer Time Off day each year which can be used to donate time outside the office to a cause that matters to them.
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Company-sponsored happy hours
Recreational clubs
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
We offer associates globally 1:1 career coaching with our career advisor. Additionally, we have various mentorship opportunities across areas of the business as well as across levels.
Continuing education stipend
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

Start your day at TU by grabbing an Intelligentsia coffee or a tasty, hot breakfast from our onsite café. Head up to your workspace where you'll get down to business amidst the inspiring backdrop of beautiful downtown Chicago. Brainstorm onsite with team members in a variety of colorful huddle rooms or collaborate cross-functionally with our offices around the world via video conference, Skype or our intranet. Check things off your to-do list as you continually make progress on key business initiatives. Need a quick break? Challenge your colleagues to a game of ping-pong, pool, foosball, pop-a-shot or Mario Kart in one of our three onsite game rooms. Ready to hit the gym? We have one right downstairs complete with a personal trainer and a selection of free instructor-led fitness classes. Keep your energy up. Take a conference call at one of our walking or bicycle desks. Then attend the quarterly town hall to hear from the TU leadership team on progress in the current quarter and plans for the next. After a day of innovation, wind down in one of our massage chairs or join your colleagues at North Avenue for a game of league volleyball, sponsored by TU!

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