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Integrated Campaign Manager

| Chicago
Who's Clearcover? 
Clearcover is the smarter car insurance company. We use powerful technology to offer everyday drivers better coverage for less money. We’re proud to be one of the fastest growing startups in Chicago, and we’re currently looking to add a few more extraordinary people to our team.
 
What is a Integrated Campaign Manager?
Reporting to the VP of Growth, the Integrated Campaign Manager will manage lead and campaign strategies for our various distribution channels. We’re seeking someone who brings a unique digital sales background and the right balance of creative, organizational, and analytical skills.
 
This is a high visibility role – you’ll work closely with key members of our Growth, Brand/Communications, Product, Engineering, Finance, and Operational teams. You’ll join a strong team and have the ability to build new capabilities from the ground up.
 
What will you do? 
Campaign Setup and Execution
  • Setup campaigns to acquire customers via different distribution channels – channel partners, lead/paid traffic sources, and direct-to-consumer opportunities.
  • Manage the end-to-end development and execution of partner-specific campaigns – framing up each opportunity, setting up campaign-level tracking, measuring and reporting out results, etc.
  • Work with Partners’ external content/creative teams to gather specs for each opportunity and project manage the setup and execution.
  • Work with the Brand/Comms team and Digital Marketing Manager to align on campaign strategy, creative deliverables, messaging, timing, and overall positioning of each opportunity.
  • Setup dedicated sales and sales support phone numbers, as necessary.
 
Customer Targeting and Compliance
  • Collaborate with Insurance Product and Data Science teams to understand ideal customer segments and develop segmentation strategies to appropriately filter/target.
  • Leverage CRM capabilities to maintain campaign compliance and optimize overall campaign effectiveness. 
  • Leverage technology products that allow us to share data, optimize the consumer experience, and appropriately attribute activity from various each channel.
 
Lead Management and Business Rules
  • Own the lead management process from lead capture to follow-up – tracking leads, lead routing, segmentation, measurement, and effectiveness.
  • Manage business rules to establish which leads are available for follow-up emails and outbound phone calls based on the channel they were originated.
  • Manage TCPA compliance rules based on where TCPA consent is captured for different channels.
 
Campaign Performance & Optimization
  • Develop A/B testing framework for each campaign, measure results, and report out results to key stakeholders.
  • Track and analyze key performance indicators and customer acquisition cost of each campaign.
  • Manage partner data sharing process and foster deeper integration points.
  • Manage bidding strategies to optimize acquisition expenses through different campaigns (i.e. lead/click traffic sources, referral partners, etc.).
  • Monitor volume and conversion for various sales call center numbers.
 
What are our must haves?
  • You have a strong digital background. You have demonstrated experience driving acquiring customers through digital channels.
  • You’re highly analytical. You take a data-driven approach to optimize results.
  • You’re hands on. You possess a know-how and you’re willing to roll-up your sleeves to operationally execute.
  • You have great relationship skills. You have the ability to build and maintain effective relationships with external vendors and partners.
  • You have broad acquisition experience. You have a solid knowledge of how to acquire customers through a multi-channel approach.
  • You’re a self-starter. Ability to lead and drive initiatives with little oversight – the persistency and tenacity to break down barriers while also bringing people together towards a common goal.
  • You’re flexible. You have the ability to work amidst ambiguity and adapt as we grow and expand.
  • You have a growth mindset. You’re driven to improve performance through continued learning.
 
What's in it for you?
  • Unlimited PTO, we hire adults 
  • Equity for all employees, so you own a piece of the pie too 
  • Dental and Vision, we've got you covered 100%
  • Medical, we cover 90% of your premium and contribute to your HSA and HRA (cha-ching)
  • While we don't match yet, our 401(K) is pretty slick 
  • Come to work pre-taxed through our FSA commuter benefits 
  • and yes, we have unlimited LaCroix, beer, snacks and the occasional ice cream social 
Read Full Job Description

Location

33 W Monroe, Chicago, IL 60603

An Insider's view of Clearcover

What's something quirky about your company?

It’s surprising how much we all grow to love discussing insurance. Everyone is genuinely interested in how the industry works and sharing knowledge. I think we feel we owe it to our customers to understand how insurance works, so they don’t have to. We’ve likely all thought at one point, “Wow, I never thought I’d care about insurance this much.”

Sunny

Senior Software Engineer

How do you collaborate with other teams in the company?

Whether I'm working with Product to promote a feature launch or partnering with our Customer Advocate team to communicate updates to customers, I get to collaborate across teams, leverage my skills & improve my expertise every day. Clearcover nurtures a collaborative environment and encourages thinking outside the box to deliver better experiences.

Alice

Director of Communications

What are Clearcover Perks + Benefits

Culture
Volunteer in local community
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Clearcover covers 100% of the employee's dental benefits.
Vision Benefits
Clearcover covers 100% of the employee's vision benefits.
Health Insurance Benefits
Clearcover's health insurance plan is with United Healthcare with a range of plans including PPO, HDHP and HSA. If you elect an HSA, we cover your out-of-pocket deductible as an HSA contribution.
Life Insurance
Clearcover offers voluntary life insurance.
Pet Insurance
Onsite Gym
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Clearcover offers parental and maternal leave with up to three months of paid time off.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Company sponsored family events
Acme co. sponsors family oriented events Semi-annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Clearcover's offers Commuter Benefits, employees can save an average of 30 percent off their commute by contributing pre-tax dollars.
Company Outings
Clearcover celebrates company wins by organizing quarterly outings to a variety of places like the Escape Room, Punchbowl Social and Bounce.
Game Room
Clearcover's game room includes a state-of-the-art ping pong table, custom Nerf gun wall and a Pop-a-Shot to let employees enjoy breaks between work.
Stocked Kitchen
Some Meals Provided
Professional Development Benefits
Job Training & Conferences
Clearcover offers a stipend to each employee to invest as they choose in their own professional development.
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
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